![Objective Yahoo at Schools _ Comprehensive Report ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/yahooatschools-100816023302-phpapp02/85/yahoo-at-schools-email-acquisition-emerging-markets-youth-marketing-campaign-1-320.jpg)
![Action ,[object Object],[object Object],Yahoo at Schools _ Comprehensive Report The Yahoo at Schools pilot was initiated across 27 Schools in Delhi this entailed a module 'Introduction to the Internet, Its safe usage & Yahoo' delivered to students of class 4 th , 5 th and 6 th across all sections. In some schools the module was extended to class 7 th , 8 th & 9 th Towards the end a 2-3 minute instruction session followed where students were informed that they were required to create a Yahoo email to redeem their e-certificate of participation. An e-coupon and letter to parents informing them about this activity was distributed to all students Following the activity students created a Yahoo email account for most their first ever email account and then filled in a form to redeem their e-certificate of participation](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Yahoo at schools email acquisition emerging markets youth marketing campaign
- 4. Process Flow|Execution Yahoo at Schools _ Comprehensive Report 1. The Talentoncampus Account manager for Yahoo Personally meets the principal and secures permission for the Yahoo at Schools activity
- 5. Process Flow Yahoo at Schools _ Comprehensive Report 2. After seeking permission for the activity the Yahoo account manager coordinates with the class teachers , activity coordinator and a date and time for the activity is fixed
- 6. Process Flow Yahoo at Schools _ Comprehensive Report 3. Talentoncampus hires Interns [paid] to assist in the facilitation of this activity. Their role includes a. assisting the class teacher to organize students in the seminar hall , distribution of e-coupons & letter to parents
- 7. Process Flow Yahoo at Schools _ Comprehensive Report 4. At the scheduled date of the activity The Talentoncampus trainer delivers the Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4 th , 5 th & 6 th standard students of all sections. Usually one schools requires 2-3 such sessions
- 8. Process Flow Yahoo at Schools _ Comprehensive Report
- 9. Process Flow Yahoo at Schools _ Comprehensive Report
- 10. Process Flow Yahoo at Schools _ Comprehensive Report 5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and Intern moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the most interactive students and asks them to take stage and do the Yoodle , the class votes on the best Yoodle and a Winner is announced
- 11. Process Flow Yahoo at Schools _ Comprehensive Report
- 12. Objective Yahoo at Schools _ Comprehensive Report
- 13. Process Flow Yahoo at Schools _ Comprehensive Report 6. After the session the Interns distribute e-coupons to all the students so they can redeem their e-certificate of participation , this is complemented by a letter to the parent informing them of the module and a request to assist their child in redeeming their ‘Certificate of Participation’
- 14. Process Flow Yahoo at Schools _ Comprehensive Report e-coupon Letter to Parent
- 15. Process Flow Yahoo at Schools _ Comprehensive Report
- 16. Process Flow Yahoo at Schools _ Comprehensive Report 7. Students create their Yahoo e-mail accounts most for the first time and redeem their e- certificate of participation. Usually this is a parenting activity where the parent assists the child in this endeavour
- 17. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate platform, this is programmed to responds only to a Yahoo email ID
- 18. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate of participation mailed directly to a students new yahoo email account