The document discusses strategies for using Facebook for startups and businesses. It covers setting up Facebook pages, optimizing the user experience through login and registration funnels, targeting ads using user data like interests and friend connections, leveraging viral features like likes and comments, and using Facebook as a primary customer service channel. The overall aim is to drive user engagement and conversions through personalized recommendations and offers.

1. FORSTARTUPS
FBCONCEPTS

2. ABOUT

5. FACEBOOKCONCEPTS
4
FACEBOOKPAGES
VIRALITY
3
1
2 FACEBOOKLOGIN
DATAMINING&PERSONALIZATION
5 FACEBOOKADS

6. LEARNTHERULES

7. LEARNTHERULES

8. MAKEGREATFIRST
IMPRESSION

9. MAKEGREATFIRST
IMPRESSION

10. MAKEGREATFIRST
IMPRESSION

11. MAKEGREATFIRST
IMPRESSION

12. MAKEGREATFIRST
IMPRESSION

13. CUSTOMERCARE
WHATEVER YOU PLAN TO DO WITH YOUR FACEBOOK
PAGE, PREPARE TO USE IT AS YOUR PRIMARY
CUSTOMER CARE CHANNEL

14. CUSTOMERCARE

15. ALGORITHMS

16. NEVER
UNDERESTIMATEYOUR
FANS

17. CHOOSEYOURTOOLS

18. CHOOSEYOURTOOLS

19. CHOOSEYOURTOOLS

20. CHOOSEYOURTOOLS

21. CHOOSEYOURTOOLS

22. CHOOSEYOURTOOLS

23. CHOOSEYOURTOOLS

24. KEEPITSAFE

25. PREPAREFORCRISIS

26. PREPAREFORCRISIS

27. USEYOURFANS!

28. BUILDYOURBRAND

29. FACEBOOKLOGIN
4
REGISTRATIONFUNNELOPTIMIZATION
PUBANALOGY
3
1
2 THEYKNOWIT
MOBILEFIRST
5 SOCIALMUSTHAVE

30. REGISTRATIONFUNNEL
OPTIMIZATION
EASIESTLOGINPOSSIBLE

31. THEYKNOWIT
YOUARENOTTHEFIRSTWHOHAVETOTEACHYOURUSERSHOWTO
USEFACEBOOKLOGIN

32. MOBILEFIRST
DIFFERENCE BETWEEN TYPING YOUR E-MAILS AND PASSWORDS
ANDONECLICKLOGINWITHFACEBOOK

33. PUBANALOGY
YOUHAVEABAR
-IFNOONE’STHERE,NOONEWILLEVERENTER
-IF THERE ARE SOME NICE LOOKING GIRLS, YOU WILL PROBABLY
BEWILLINGTOENTER
- IF THE PUB IS FILLED WITH YOUR FRIENDS, YOU WILL DEFINITELY
ENTER

34. SOCIALMUSTHAVE
IF YOUR SERVICE IN ANY WAY UTILIZE SOCIAL CONNECTIONS,
THERESIMPLYHASTOBEFACEBOOKCONNECTION
USERS SPENT IN MOST CASES EVEN YEARS SEARCHING FOR THEIR
FACEBOOKFRIENDS
ANDTHEYDON’TWANTTODOTHATAGAIN.EVER!

35. DATA&
PERSONALIZATION
4
CONVERSIONFUNNELOPTIMIZATION
LIKES&INTERESTSRECOMMENDATIONS
3
1
FRIENDSRECOMMENDATIONS
5 SEGMENTATION&PERSONALIZEDOFFERS

36. CONVERSIONFUNNEL
OPTIMIZATION
WHEN YOU HAVE YOUR USERS REGISTERED THROUGH FACEBOOK, YOU CAN START
UTILIZINGALLTHEPOSSIBILITIESFACEBOOKHASTOOFFER
EVERYTHING OF WHAT WE WILL BE TALKING ABOUT SHOULD LEAD TO ONE THING -
CONVERSIONS.
ANDITSHOULDN’TMATTERWHATYOURCONVERSIONGOALIS

37. FRIENDS
RECOMMENDATIONS
YOU CAN SERVE YOUR USERS ALL THE RECOMMENDATIONS YOU CAN THINK OF BASED
ONTHEIRFRIENDSPREVIOUSACTIONSONYOURSERVICE
MUSIC SERVICES LIKE DEEZR, OR RDIO WILL PLAY MUSIC FOR YOU BASED ON YOUR
FRIENDSPREVIOUSCHOICES
RECOMMENDATION SERVICES LIKE TRIPADVISOR WILL SHOW YOU FAVORITE
RESTAURANTS OF YOUR FRIENDS OR OF COURSE NEGATIVE REVIEWS, SO YOU DON’T
MAKETHESAMEMISTAKETHEYDO

38. FRIENDS
RECOMMENDATIONS

39. FRIENDS
RECOMMENDATIONS

40. LIKES&INTERESTS
RECOMMENDATION

41. SEGMENTATION&
PERSONALIZEDOFFERS
OVERVIEW
birthday
checkins
likes
about me
location
interests
hometown
pages
relationship
politics
religion
events
groups
79

42. VIRALITY
4
E-MAILS&NOTIFICATIONS
REQUESTS
3
1
2 CONTAINERAPPS
LIKEBUTTONS&COMMENTS
5 OPENGRAPHACTIONS

43. E-MAILS&
NOTIFICATIONS

44. CONTAINERAPPS ONEAPPTORULETHEMALL!

45. LIKEBUTTONS&
COMMENTS

46. LIKEBUTTONS&
COMMENTS

47. LIKEBUTTONS&
COMMENTS

48. REQUESTS

49. OPENGRAPHACTIONS

50. OPENGRAPHACTIONS
Ibiked10kmsviaRunkeeper
IreadSteveJobsonGoodRead
IcheckedinatMcDonalds,Mumbai
IamwatchingTheHouseofCardsonGetGlue
IpinnedParisto“PlacesIwanttoTravelto”
Iviewed“HowtoSellBetter”onSlideshare

51. FACEBOOKADS
BESTTARGETINGEVER
3
1
2 MOBILECONVERSIONS
SOCIALCONTEXT

52. Jakub Svoboda
jakub@tyinternety.cz
KONTAKTUJENÁS!
Díky!