Using Social Media to Automate Information for Reuse and Repurpose
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Ed Andriessen
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Using Social Media to Automate Information for Reuse and Repurpose
- 1. 1 to Automate Information for Reuse and Repurpose Using Social Media Who is here? Look over the statements on the “Who is here” Form When told to begin: Circulate around the room looking for people who match the statements You can use only one person for one statement When you have found a match, write down the persons name Be prepared to share what you have discovered
- 2. 2 Irons in the fire... Agenda Purpose for this presentation Channels Blogs Web video Webinars Social networks Applications Reuse Repurposing Automate What if? Questions & Summary
- 3. 3 Who Is This Guy? CEO, Business Training Resource 30 year veteran of Sales, Marketing, Quality, Training for a variety of large firms Devilishly handsome (except for the bald part) Purpose for this presentation Exposure Opportunity
- 4. 4 Purpose for this presentation Exposure Opportunity Career advancement Business advancement Personal advancement Communication Model People | Messages | Media Language Writing Messages Media Speaking Blogging Web Video Webinars Social Networks People Communication Model
- 5. 5 Messages You are more skilled than most people in this area Because of this... Media Blogs
- 6. 6 Media Blogs Web Video Media Blogs Web Video Webinars Webconferencing
- 7. 7 Media Blogs Web Video Webinars Webconferencing Social Networks Blogs Why?
- 8. 8 What a Blog will do for you Engages readers What a Blog will do for you Engages prospects Add audio, video, articles, updates, coupons – at any time
- 9. 9 What a Blog will do for you Engages prospects Add audio, video, articles, updates, coupons – at any time Free to use --very low cost to maintain What a Blog will do for you Engages prospects Add audio, video, articles, updates, coupons – at any time Free to use --very low cost to maintain Track and analyze
- 11. 11 Video – People Like To Watch YouTube Google video Vimeo Creative Vado Flip Mino Kodak Zi6 Where does all this video come from? You are the star Information Endorsements Event Reminders Updates Presentations Upload and link
- 12. 12 Webinars/Web Conferencing Social networks LinkedIn Twitter Facebook Others
- 13. 13 The Best Social network.. For Technical Writers Because LinkedIn means BUSINESS LinkedIn provides you with Online resume Endorsements Job recommendations Company research Project research Group affiliations Oh...and networking Double oh...for free
- 14. 14 Reuse - Direct Assuming... You’re sitting on a big pile of content Reuse - Direct Wordpress.com Allows you to sell digital downloads of your work Posting to your own blog
- 15. 15 Reuse - Direct Posting to your own blog Writing for other blogs Reuse - Direct Posting to your own blog Writing for other blogs Sell articles to article directories
- 16. 16 Reuse - Direct Posting to your own blog Writing for other blogs Sell articles to article directories Using Twitter and LinkedIn to notify the masses Reuse - Direct Posting to your own blog Writing for other blogs Sell articles to article directories Using Twitter and LinkedIn to notify the masses Using Ping.fm to simplify distribution
- 17. 17 Reuse - Spinning Self spinning Reuse - Spinning
- 18. 18 Auto spinner Reuse - Spinning Repurposing PowerPoint to slide share
- 19. 19 Repurposing PowerPoint to slide share Screenshare to video Or Repurposing PowerPoint to slide share Screenshare to video Video to podcast
- 20. 20 Automation - Semi Pull articles from Article directories Automation - Semi Article directories YouTube
- 21. 21 Automation - Full WP Robot Automation - Full WP Robot Auto tweeting
- 22. 22 What if Something new comes along? What I'm doing no longer works? What I'm doing works spectacularly? Summary Purpose for this presentation Channels Blogs Web video Webinars Social networks Applications Reuse Repurposing Automate What if? Summary & Questions
- 23. 23 Questions If You Want Milk... Don’t sit on a stool in the middle of a field... Waiting for a cow to back up to you.
- 24. 24 to Automate Information for Reuse and Repurpose Using Social Media Thanks for Participating!