Talk by Aashish Solanki, NetBramha Studios, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore. https://sites.google.com/site/stcindiaux/speakers#Aashish

1. Designing for the
handheld
@netbramha | aashish solanki

2. Hi!
I AM a HANDHELD.
Younger Brother of the desktop.
Well but smarter!

3. 5 ways to great MOBILE UX
1. Design for a goal
2. Design for context
3. Design for interaction
4. Design for content
5. KIvSS – Keep It VERY Simple Stupid!

4. Design for goals
1. Precise
2. Action-able
3. Track-able

5. Design for goals

6. Design for goals

7. Discounts / more choices

8. Just plain booking

9. FLIPBOARD

10. Design for context
• Static / Mobile / etc
• Screen Size/Resolution
• Form Factor (Mobile, Web, Touch)
• Input Methods ( Touch, Gestures,
Keypad, Trackball, Earplugs,
Wheel, Multi-Touch etc)

11. Design for context
• Extended capabilities (GPS, Accelometer,
Light, Mic, Camera)
• Futuristic Capabilities (NFC, Retina Display,
Payment systems )
• Internet vs No Internet

12. Design for context

13. Design for context

14. Design for interaction
1. User stories
2. Learning curve
3. Stickiness
4. Accessibility
5. Emotion

16. Complex but required

17. intuitive

18. Minimum tap zone

19. Design for content
• Read vs Scan
• Text vs Images
• Video vs Live Stream
• Ads vs Content
• Simplicity vs Choice

21. Design for content

22. Design for content

23. Android App

24. KIvSS – Keep It Very Simple Stupid!

25. Visual clutter

26. Less choice = More action
Screen Size
• Focus on core actions
• Know your users
• Use scalable design

27. Lets take a journey
• Problem
• Context
• Users
• Design
• Implementation

28. Discussion &
Chalk Board

29. Thank you
We are hiring, collaborating and ideating.
aashish@netbramha.com or @netbramha