6. Authority Who is the author or producer/publisher? Is the page signed? Can the author be contacted for clarification or be informed of new information? Is the author qualified or an expert in the field? What credentials are listed for the author(s)? Is the site sponsored? If so, by whom? Check the URL (e.g. http://www.fbi.gov) or domain e.g. .edu, .com, .ac.uk, .org, .net. Is there a way of verifying the legitimacy of the page/site's sponsor? - e.g. phone number or postal address?
7. Coverage Is it all images or a balance of text and images? Is the information presented cited correctly? If page requires special software to view the information, how much are you missing if you don't have the software? Is it free or is there a fee to obtain the information?
8. Currency Is the page up to date? When was it produced? If so, when was it last updated? How frequently is it updated? How current are the links? Are they updated regularly? Have some expired or moved? How many dead links are on the page? Is the information on the page outdated?
9. Bias One important aspect of evaluating the reliability of any content, is evidence of bias within the document. What opinions (if any) are expressed by the author? Determine if page is a mask for advertising; if so information might be biased. View any Web page as you would an infomercial on television. Ask yourself: why was this written and for whom?