Infiniti q30 press rerease

1. Media Information
September 14, 2015
Infiniti Q30: A new type of premium compact car
• Q30 active compact is a vital part of Infiniti’s global growth plans
• Infiniti’s first global entry in the compact segment attracts a new generation
of premium buyers
• Q30 features daring design that forges a unique path for a premium car
• Confident dynamics deliver a holistic, intuitive driving experience
• “Premium” and “Sport” versions allow for individual expression
• World premiere at 2015 Frankfurt Motor Show on September 15, 2015
Hong Kong – Making its world premiere at the 2015 Frankfurt Motor Show
(September 15), the Infiniti Q30 active compact is a new type of premium
vehicle for a new type of consumer. Representing Infiniti’s first global entry into
the fast-growing premium compact segment, the Q30 will play an important role
in helping the company realize its plans for global growth.
Designed for a new generation of buyers who are not willing to be defined by
their choice of vehicle body type, the Q30 challenges convention with its bold
character and daring shape. The car stays true to the signature design cues from
the original 2013 concept and exemplifies Infiniti’s design-led, customer-centric
approach to product development. The unconventional stance and asymmetric
interior contribute to an overall design that is certain to command attention.
The development teams behind the Q30 have taken a holistic approach to its
engineering, presenting a car that offers exceptional ride and handling. It feels
comfortable yet “ready to go anywhere” thanks to the versatile dimensions,
confident dynamics and intuitive technologies.

2. In addition to the base model, two bespoke versions of the Q30 will be available:
“Premium” and “Sport.” Each will have its own unique personality, including
design, dimensions and driving performance – offering premium compact buyers
a choice that is specific to their personal needs and preferences.
“Q30 makes a daring visual statement through its sculpted, concept car-like
exterior, unconventional stance and asymmetric cabin design. The car has been
engineered to exacting standards to deliver a driving experience that is
unmistakably Infiniti. Q30 will accelerate the company’s strategy to become a
leading global manufacturer of premium cars.”
Roland Krueger, President of Infiniti
Q30 is a vital part of Infiniti’s plans for global growth
The launch of the Q30 active compact comes at a moment of significant
opportunity for the Infiniti brand, and it will play a vital role in global growth and
strengthening of its presence in key sales regions.
Infiniti sold a record 136,700 new vehicles worldwide during the first eight
months of 2015, representing an increase of 14 percent compared to the same
period in 2014. The brand also set records in China, Asia & Oceania, and EMEA
(Europe, Middle East & Africa).
In August alone, Infiniti posted global sales of 16,900, an increase of 19 percent
over the same month last year. This marked the best August in Infiniti’s history,
and the brand has now reached a 12-month streak of best individual months on
record. Sales records were set in many key markets, such as Australia, Canada,
China, Latin America, Mexico, South Africa and West Europe.
“These excellent results provide a strong foundation for future growth globally
and in key regions, and the launch of Q30 means we’re well positioned to carry
forward this momentum.”
Roland Krueger, President of Infiniti

3. The Q30 gives Infiniti the best platform from which to achieve its goals in key
markets globally. It will become the company’s first ever vehicle built in Europe
at newly upgraded production facilities in Sunderland, United Kingdom.
Representing a £250 million investment, plant extensions totalling over
25,000m2
will provide Infiniti with the production facility to satisfy the demands
of premium vehicle manufacturing. A successful recruitment program has
recently been completed, filling over 300 new jobs to support Q30 production.
Q30 is the beginning of Infiniti’s push to expand its product line-up
With the launch of the Q30 active compact, Infiniti has started to deliver on the
promise to expand and refresh its product portfolio within new premium
segments.
Staying true to the concept revealed at the 2013 Frankfurt Motor Show, the Q30
is an in-house development designed and engineered to meet exacting Infiniti
standards.
“Q30 is integral to Infiniti’s commitment to offering a broader range of premium
products in new segments, and is part of an intense product launch period that
will see us further enhance our offer to an increasing number of customers.”
Roland Krueger, President of Infiniti
Infiniti is adding new product at the right time, as data show that the premium
compact segment is among the fastest expanding globally, and it is set to
continue its growth trajectory as we approach the end of the decade.
Infiniti entering the compact segment for the first time
Representing the first vehicle of its kind for the company, Infiniti has dared to be
bold and ambitious with the Q30 active compact. The car defies categorization
with its rare shape and elevated stance. Its expressive design targets premium
customers seeking urban individuality.

4. “From the very beginning of product development, it was clear that Q30
presented an outstanding opportunity for Infiniti. The company’s inspiration was
to create a vehicle that mirrored the existence of a new generation of premium
buyers.”
Francois Bancon, Infiniti Vice President Product Strategy
Combining unique height and dimensions with coupe-like proportions, the Q30
conveys a “ready to go anywhere” attitude while maintaining an “at home in the
city” versatility – perfect for those wanting to create their own unique
experiences.
Generations X and Y are a new breed of premium car buyers. For these buyers,
a car is an expression of “self” rather than “status,” and they insist on setting
their own standards through unique, category-defying products. For them,
personalising a brand is a means to individual expression – a “made for me”
approach that is at the core of new luxury.
To satisfy these demands, every decision that went into crafting the Q30 was
made for the individual. For example, the alloy wheels allow for true
personalization, with a laser-cutting process enabling the precise application of
an accent colour of choice. The process is so precise that the bespoke colored
lines can be as thin as 0.3mm, offering a subtle way of making the car your
own.
Complementing the bespoke nature of Q30, perceptual quality levels meet the
expectations and high standards of buyers in the premium compact segment.
Superior fit and finish details, both visible and tactile, are available across all
grades. For example, a satin chrome-plated trim, rather than plastic chrome,
gives Q30 a “cool-to-the-touch” feel, even in hot temperatures, while consistent
use of black lacquer trim across wheel arches and side sills highlights the Q30’s
elevated stance, contributing to the strong, unique road presence of the vehicle.
Q30 takes a design-led approach that forges a unique path

5. Staying true to the design cues from the original 2013 concept, the Q30 active
compact exemplifies Infiniti’s design-led approach to product development.
“Infiniti is an expression of design. We want our customers to feel the hand of
the artist at work in the sculpted, muscular aesthetic of our cars. Q30 design is
marked by turbulent character lines and sculptural shapes that look stretched
over bone and muscle. The effect is a spontaneous feeling of harmonious design
that can be appreciated at a glance.”
Alfonso Albaisa, Infiniti Executive Design Director
An important, differentiating characteristic of the Q30’s design is its combination
of elevated stance with an overall height that is comparable with models in the
traditional compact segment (1,495mm for base and Premium and 1,475mm for
Sport). The result is a highly distinctive, coupe-like silhouette, which is further
emphasised by a shallow side glass area.
The Q30 takes Infiniti’s signature design cues and evolves them into new
dynamic shapes. The double-arch grille with 3D mesh, for example, has grown
from the Q50, with a more fluid movement into the headlamps. The dramatic
curves and turbulent lines flow up the signature double-wave bonnet, over the
fenders and across the bodyline into the strong shoulder of the car. The
signature C-pillar arcs forward in a dynamic crescent shape that emphasises
motion, even when stationary. The contrast of the long, low-slung roofline,
conjuring an image of a rakish shooting brake in silhouette, and elevated stance
add to the visual impact.
Above the base Q30 model, two grades – “Premium” and “Sport” – permit
opportunities for further individual expression through exterior design.
The Q30 Premium includes LED front fog lamps, body-colored and heated door
mirrors, as well as chrome dual rectangular exhaust finishers. Eighteen-inch
alloy wheels add to the Premium grade’s striking appearance.
The face of the Q30 Sport is slightly different, thanks to a shapely bespoke
bumper and gloss black front grille. Custom body-colored sidesills give the car a

6. striking, in-motion look, while a sporty rear bumper is joined by dark chrome
dual rectangular exhaust finishers. Nineteen-inch alloy wheels complete the
confident look of the Sport model.
The Q30 Premium’s elevated stance (170mm at the front axle) allows for a
higher hip point (531mm), which aids ingress and egress. The A-pillar design is
intentionally slim, contributing to enhanced visibility for a confident driving
experience. Q30 Sport stands a little lower (155mm at front axle), providing for
agile ride and handling.
The Q30’s coupe-like design belies its interior space and functionality. Cabin
room is highly competitive, notably the boot capacity of 13 cubic-feet (368 liters
VDA), which ranks among the best in the premium compact segment.
“The Q30 is not the little brother or sister to siblings from larger segments. The
car features a unique posture and shape that conveys the type of spontaneity
and independent spirit that can only be matched by its owner.”
Alfonso Albaisa, Infiniti Executive Design Director
Infiniti’s bold approach to design continues inside the Q30, where buyers will
find an expressive interior that challenges traditional standards of symmetry in
automotive design.
The beautifully styled, asymmetric surfaces feature wave shapes and dynamic
lines that twist apart and flow away from the driver. This “dissymmetry” alters
the conventional perception of occupant areas, creating a more pleasant
environment in which to spend time.
“Infiniti wants to offer an environment in which the driver stays connected to the
driving experience and where passengers feel relaxed in an open, aesthetically
pleasing space. All occupants will appreciate a high level of artistry in the
flowing, asymmetric lines.”
Alfonso Albaisa, Infiniti Executive Design Director

7. Custom-designed trims deliver a personalized, self-expressive interior design.
“City Black” blends black upholstery with purple stitching, ideal for the all-night
urbanite. “Cafe Teak” combines classy brown and black upholstery with black
stitching, providing a modern twist on traditional concepts of premium. “Gallery
White” endows Q30 with a fashionable, high-contrast appearance, featuring
white leather with red accents. All three “designer” trims accentuate the Q30’s
stand-out interior and will add to the car’s appeal for open-minded premium
buyers looking for a new, creative approach to cabin design.
Infiniti interior designers have also selected the highest quality materials and
processes available to create a modern-looking and luxurious cabin. For
example, a super-soft, highly tactile material lines high-impact areas of the
interior, such as door trims and the center armrest, while “Dinamica®,” a new
Italian suede-like material used increased increasingly in the high-fashion
industry, has been applied to the roof-line and pillars.
Interior noise levels in Q30 add to the overall cabin comfort. Infiniti sound
engineers used the official Articulation Index, a standard way of measuring the
level of speech intelligibility provided in a space, to measure the quality of
occupant conversation within the cabin. Q30 features a 10-percent improvement
in audibility over the leading segment competition at a speed of 120kph.
Quietness in the cabin is aided by Active Noise Cancellation, which emits sound
waves from the four door speakers to negate any instances of booming noise
emanating from the 2.2-liter diesel engine (Europe market only). Sound-
damping materials further reduce the impact of unwanted noise, either from the
engine or exterior elements, while the closed sections of the high-rigidity body
structure protect the Q30 from any negative noise and vibration generated by
broken or inconsistent road surfaces.
Further interior comfort is guaranteed thanks to an advanced seat design. The
seatback has been carefully engineered to match the curvature of the spine,
providing consistent spinal support and minimising pressure on back muscles. A
wider fitting shape on the seats distributes weight more evenly, while the
softness of the seat cushion provides enhanced support and comfort. Internal

8. testing by Infiniti engineers showed that the Q30 seat back section distributes
load more effectively than its competitors in the segment.
For drivers wanting to add to the dynamic feel inside the Q30, sports seats with
integrated headrests are available for the first time in an Infiniti, featuring eight-
way adjustment and power lumbar support. The Q30 Sport features a leather-
wrapped, flat-bottomed steering wheel, as well as aluminium pedals and
footrests, adding to the in-control driving experience.
On certain grades, drivers can also stay in tune with the dynamic performance of
the Q30 through Active Sound Enhancement, which monitors acceleration
behaviour and gear ratio, smoothing out variations in engine tone to project a
harmonious and exhilarating sound when accelerating.
Confident dynamics deliver a holistic driving experience
The Q30 active compact delivers a dynamic driving experience unique to Infiniti.
Development started at the brand’s technical center in Japan, before moving to
Europe for final development and testing. In total, over 750 Infiniti engineers in
Japan and Europe were involved in the car’s development.
“Each mechanical aspect has been tuned in unison to make the Q30 perform as
one, delivering a holistic driving experience that is both involving and intuitive.
As a result, high performance is deployed consistently.”
Grahame Cornforth, Infiniti Chief Vehicle Engineer
The priority for Infiniti engineers was to strike an ideal balance between ride and
handling. The car stays firm on the road thanks to specially tuned shock
absorbers, with engineers considering over 50 variations on prototype vehicles
before choosing the optimal setting, while the driving remains smooth
throughout. Body stiffness has been enhanced to the benefit of the driver,
eliminating negative sensations and audio cues, so the Q30 experience feels and
sounds controlled.

9. Infiniti engineers have designed the suspension to be both forgiving and
comfortable, without sacrificing agility. Bump shock rates and shock absorber
rebound rates have been specially tuned, while MacPherson front struts offer
tight packaging to best handle Q30’s size and weight. A multilink system at the
rear offers precise wheel control in all any conditions.
The Q30’s steering has been tuned to deliver a consistent and connected feeling,
thanks to an intuitive speed-sensitive system. A light and nimble feel makes the
car easier to control in busy city traffic and urban environments, reducing stress
and driver fatigue, while a gradual increase in resistance according to
incremental changes in speed boosts driver confidence and control.
“The Q30 offers excellent steering, further enhancing the overall ride and
handling feel, as well as a tuned suspension and body response that’s uniquely
Infiniti. Thanks to this set-up, the car offers a firm and in-control driving
sensation, a perfect example being Q30’s ability to confidently steer the right
cornering angle and ‘hold the line’ precisely though the corner.”
Grahame Cornforth, Infiniti Chief Vehicle Engineer
Depending on the grade, Q30’s suspension settings endow unique performance
attributes. The base and Premium model are best suited to the varied, and often
inconsistent road surfaces found in urban environments, the suspension set-up
biased towards reducing vibration and harshness picked up from the road.
The Q30 Sport – with 15mm lower ground clearance than the base and Premium
versions – gives a firmer ride, facilitating tighter body control and reduced roll
without compromising comfort. The Sport grade has been engineered to be used
comfortably on a daily basis while offering an intuitive, in-control driving
experience.
A varied range of powertrain options is available globally, all tuned to provide
exciting power delivery. In the European base model, there is a 1.6-liter engine,
with either 120hp or 154hp. Also in Europe, diesel options include 1.5- and 2.2-
liter engines, both four cylinder, with 107hp and 168hp power outputs,
respectively.

10. In addition to these powertrain options, and the only engine offered in the U.S.,
Premium and Sport models add a 2.0-liter, four-cylinder gasoline engine
producing 208hp.
Automatic gear shifts are smooth and seamless thanks to a seven-speed dual-
clutch transmission. The dual clutch intelligently pre-selects gears so the next
shift is always ready to go, while manual mode with paddle shifters lets the
driver control gear changes when desired. Well-spaced ratios promise
comfortable acceleration thanks to an even distribution of power, whether at a
steady or fast pace, while quick and supple changes are ensured using either the
fully automatic mode or the paddle gear selectors. Torque is almost
uninterrupted between changes, reducing lurching while in motion and between
shifts.
A six-speed manual transmission and seven-speed dual-clutch automatic
transmission will also be made available.
Power delivery from all engines is smooth while responsive as Infiniti’s technical
engineers have ensured the Q30’s acceleration is prompt and reactive –
providing bursts of power when most needed, giving confidence to the driver. An
in-command sensation is generated by easily controlled acceleration, enabling
the driver to feel and regulate the Q30’s forward motion more intuitively.
The Q30 features a host of intuitive technologies that enhance the driving
experience, while providing maximum safety to all occupants. These include:
Automatic Park Assist with Around View Monitor (AVM) and Moving Object
Detection (MOD), making the Q30 one of the easiest cars to park in the
premium compact segment; Blind Spot Warning, providing greater security and
confidence at speed by warning of other vehicles out of the driver’s line of sight;
Forward Collision Warning with Forward Emergency Braking, reducing the stress
of driving in heavy traffic or in the city; Auto High Beam Assist, a highly intuitive
technology that improves safety and confidence during night-time driving; and
Intelligent Cruise Control, maintaining a safe distance from the car in front,
resulting in a safe and relaxing drive.

11. A special metal plating method allows the radar waves of the Intelligent Cruise
Control to pass through the Infiniti badge – a first for the brand.
Infiniti’s trademark InTouch infotainment system, first introduced on the
pioneering Q50, has been evolved and upgraded for the Q30, delivering an
intuitive, tablet-like experience from the driver’s seat via a delivering touch-
screen HMI (human machine interface).
The Infiniti Q30 active compact will go on sale in selected markets later in 2015.
About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over
50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles
is currently built in manufacturing facilities in Japan, the United States and China.
Production in the UK will start in 2015, bringing with it significant expansion of the
brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti
has a far-reaching technical collaboration with the four-time FIA Formula One World
Championship winning Team.
More information about Infiniti, its Total Ownership Experience® and its industry
leading technologies can be found at www.infinitiUSA.com. For the latest news on
Infiniti, visit InfinitiNews.com. You can also follow us on Facebook, Twitter,
Instagram, LinkedIn and see all our latest videos on YouTube.
# # #
Contacts
For Infiniti U.S. Communications, contact:
Nick Twork
Director Corporate Communications
Infiniti Americas
(615) 725-4038
nick.twork@infiniti.com
Kyle Bazemore
Senior Manager
Infiniti USA Communications
(615) 725-3210
kyle.bazemore@infiniti.com
For Infiniti Global Communications, contact:

12. Matthew Davis
Director, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0127
Mobile: +852 9542 1711
Email: matthew.davis@infiniti.com
Jon Walsh
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0129
Mobile: +852 9447 9705
Email: jon.walsh@infiniti.com