Toyota chooses goodyear wrangler tyres press release

1. TOYOTA CHOOSES GOODYEAR
WRANGLER TIRES EXCLUSIVELY FOR
2016 TACOMA TRD OFF-ROAD GRADE
AKRON, Ohio, Aug. 20, 2015 – Toyotahas chosen Goodyear Wrangler tires exclusively for its most off-road capable mid-
size pickup—the2016 Tacoma TRD Off-Road grade.
Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, Toyotasays thenew Tacoma was
designed to meet the needs of active drivers on a variety of tamed and untamed surfaces. To help drivers reach their
destination, both on and off-road, theTacoma TRD Off-Road grade will rely on Goodyear’s Wrangler All-Terrain
Adventure with Kevlar® tires in sizeP265/70R16.
“For decades, both Goodyear and Toyotahave built a reputation on helping off-road enthusiasts conquer some of theworld’s
toughest terrains,” said Johann Finkelmeier, Goodyear’s vice president of North America original equipment sales. “Our
Wrangler All-Terrain Adventure with Kevlar® has been tuned specifically for the 2016 Tacoma to provide superior
performance during everyday highway driving, while allowing drivers to go off-road at a moment's notice.”
The Wrangler All-Terrain Adventurewith Kevlar® features a number of innovative technologies, including Goodyear's
Durawall Technology, which helps resist sidewall cuts and punctures. Its open tread pattern offers versatile off-road traction
in wet, muddy conditions, while a specialized tread compound and biting edges help grip theroad in snow and rain. Rugged
strength is provided by a layer of DuPont™ Kevlar.®
The TRD Off-Road grade is equipped with 4WDemand part-time4WD with an electronically controlled transfer case and
Automatic Limited Slip Differential (Auto LSD). It also features an off-road tuned suspension equipped with Bilstein®
shocks and a Multi-Terrain Select system(automatictransmission only) that allows thedriver to choose between different
types of terrain such as loose rock, or mud and sand.
About Goodyear
Goodyear is one of theworld’s largest tire companies. It employs about 67,000 peopleand manufactures its products in 50
facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive
to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more
information about Goodyear and its products, go to www.goodyear.com/corporate.
About Toyota
Toyota(NYSE:TM), theworld's top automaker and creator of the Prius and theMirai fuel cell vehicle, is committed to
building vehicles for the way peoplelive through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built
more than 25 million cars and trucks in North America, where we operate14 manufacturing plants (10 in the U.S.) and
directly employ more than 42,000 people(more than 33,000 in theU.S.). Our 1,800 North American dealerships (1,500 in
the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of
all Toyotavehicles sold over thepast 20 years are still on theroad today. For more information about Toyota,
visit www.toyotanewsroom.com.