Meanings Unit 30

1. Realism
Interest in or concern for the actual or real, as
distinguished from the abstract, speculative,
etc. Something that can occur in real life and
doesn’t need any effects or transitions.

2. AA - You've Got A Friend - 30 seconds

3. Anti-Realism
Used to describe any position involving either the
denial of an objective reality or the denial that
verification-uplifting statements are either true or
false. Something that cannot occur in a real life
situation, and can be made using CGI and special
effects.

4. Abbey - Super ISA - 30 seconds

5. Wall's - Alan The Talking Dog - Garage
Lady - 30 seconds

6. Animation
A simulation of movement created by displaying a series of pictures, or frames.
Cartoons on television is one example of animation.
Something that can be created in real life so you can only see it once processed and
edited.
Different types of animation are:
2D Animation - 2D animators use a combination of creative skills and specialty
computer programs to create images that have the appearance to movement. 2D
animation works on a two-dimensional platform, unlike 3D, which adds depth
perception to the work. To simplify the concept, consider a square to be two
dimensional and a cube three dimensional.
3D Animation – 3D animation is made from CGI and must be three Dimensional. This is
useful because more effective pieces of work can be made using 3D compared to
2D.
Claymation – This is a combination of stop motion animation and using clay models
that are moved slightly before each image is taken to create an illusion of
movement when the images are shown in sequence.
Stop Motion -A model or puppet (shadow puppets were used in early stop motion) is
shot a frame at a time, with tiny changes in position being made between each
frame.

7. Admiral - Go Direct Jack - 30 seconds

8. Documentary
Using pictures or interviews with people
involved in real events events to provide a
factual report on a particular subject. It
reflects accurate information and provides a
unique narrative for why it is being shown.

9. Actionaid - Sponsor A Child Appeal - 60
seconds

10. Talking Heads
A person on television, often a newscaster, who
is shown only from the shoulders up, and
speaks without the use of any illustrative
material. An example if this is on head and
shoulders adverts when the user talks about
the product in a positive way. Another would
be talking about how an accident has effected
them and the help they received by a certain
company.

11. National Accident Helpline - Ladder -
30 seconds

12. Stand Alone
A stand alone advertisement is a form of advert
that is a one off, there will not be another advert
by the same company that is related in terms of
the story. A stand alone advertisement as a
beginning and an end, no other advertisement
from the same company will start the ad where
the last one finished. Yell produced many stand
alone advertisements in a three month campaign
of adverts to tell their consumers their new
phone number.

13. Yell - Dog Training School - 10 seconds

14. Series
An advert that is part of a series has a constantly
developing story. The series usually has a main
character and additional characters. BT uses a
series of adverts. In each of their adverts we see
a family consisting of a mother, her son, her
daughter and her new husband. This family goes
through some problems that audience members
will be able to relate to and in the series, BT
broadband helps the family to cope with trouble
they face.

15. BT - Flat 6 -
Hotspots - 40
seconds
BT - Flat 6 - Mum
Visits - 40
seconds

16. Go Compare.com -
Go Compare Dog - 30
seconds
Go Compare.com -
Go Compare Dog -
Piano - 30 seconds

17. Doritos - Mariachi
Band - I Love Rock
´N´ Roll - 30
seconds
Doritos - Mariachi
Band - Stay
Another Day - 30
seconds