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Culture Hacking !
How may we apply
performance art to create
fun at our workplaces?!
MIX-IT 2014 Lyon
Stefan Haas (@haaslab)!
Jens Otto Lange (@jensottolange)!
!
“The culture of a group can now be
defined as a pattern of shared basic
assumptions learned by the group as it
solved its problems of external
adaptation and internal integration,
which has worked well enough to be
considered valid and, therefore to be
taught to new members as the correct
way you perceive, think, and feel in
relation to those problems.”
Edgar H. Schein, Organizational Culture and Leadership
“The hacker mind-set is not confined
to this software-hacker culture. There
are people who apply the hacker
attitude to other things, like
electronics or music — actually, you
can find it at the highest levels of
any science or art.” !
Eric Steven Raymond, How to Become a Hacker
Hacking!
The act of engaging in activities ... in a spirit of
playfulness and exploration is termed hacking. 	

!
However the defining characteristic of a hacker is
not the activities performed themselves ..., but the
manner in which it is done: 	

!
Hacking entails some form of excellence, for
example exploring the limits of what is possible,
thereby doing something exciting and meaningful.	

	

Wikipedia
“Cultural Hacking can be
understood as infiltration
into systems and the
changing of their coding. !
!
It is a critical, often even
subversive game with
cultural codes, messages and
values.”
Johannes M. Hedinger, Com&Com, culturalhacking.wordpress.com/cultural-hacking
“By leaving art and ideas in public spaces, you can affect someones
day - change their mood and mind - and even change the world in
the process!” Keri Smith (Guerilla Art Kit)
http://www.youtube.com/playlist?list=PLC1C9F5C39EBF7266
© JensOttoLange.de 9
Technology
User
Business
Innovation
What?
Why?
How?
desirable
viable
feasible
Design Thinking
© JensOttoLange.de 10
Design Thinking
is a method 

and a mind set 

to innovate
Design Thinking
Divergent
Convergent
Creative, team based approach to finding innovative solutions to peoples problems
Iterations/Phases
https://dschool.stanford.edu/
Design Challenge
How may we apply
performance art to
create fun at our
workplaces?!
© JensOttoLange.de© JensOttoLange.de 13
Customer Segment
Thinking and feeling
What is important to the customer?
What are his hopes, dreams or fears?
Hearing
What influences
the customer?
Seeing
What is the customer's
environment like?
Pains
What obstacles or challenges
does the customer have?
Gains
What does he hope to achieve
and how might he measure success?
Empathy Map
http://www.innovationgames.com/empathy-map/
!
Share your hacks: #bizculturehack
@bizculturehacks!
Have a story? !
Do a Guest-Post on:!
bizculturehackers.com!
Find Others?!
Join: !
https://plus.google.com/u/0/communities/
116742403654644714312!
Watch the clips?

Subscribe:

http://www.youtube.com/playlist?
list=PLC1C9F5C39EBF7266

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Culture hacking: How may we create fun at our workplace

  • 1. Culture Hacking ! How may we apply performance art to create fun at our workplaces?! MIX-IT 2014 Lyon Stefan Haas (@haaslab)! Jens Otto Lange (@jensottolange)! !
  • 2. “The culture of a group can now be defined as a pattern of shared basic assumptions learned by the group as it solved its problems of external adaptation and internal integration, which has worked well enough to be considered valid and, therefore to be taught to new members as the correct way you perceive, think, and feel in relation to those problems.” Edgar H. Schein, Organizational Culture and Leadership
  • 3. “The hacker mind-set is not confined to this software-hacker culture. There are people who apply the hacker attitude to other things, like electronics or music — actually, you can find it at the highest levels of any science or art.” ! Eric Steven Raymond, How to Become a Hacker
  • 4. Hacking! The act of engaging in activities ... in a spirit of playfulness and exploration is termed hacking. ! However the defining characteristic of a hacker is not the activities performed themselves ..., but the manner in which it is done: ! Hacking entails some form of excellence, for example exploring the limits of what is possible, thereby doing something exciting and meaningful. Wikipedia
  • 5.
  • 6. “Cultural Hacking can be understood as infiltration into systems and the changing of their coding. ! ! It is a critical, often even subversive game with cultural codes, messages and values.” Johannes M. Hedinger, Com&Com, culturalhacking.wordpress.com/cultural-hacking
  • 7.
  • 8. “By leaving art and ideas in public spaces, you can affect someones day - change their mood and mind - and even change the world in the process!” Keri Smith (Guerilla Art Kit) http://www.youtube.com/playlist?list=PLC1C9F5C39EBF7266
  • 10. © JensOttoLange.de 10 Design Thinking is a method 
 and a mind set 
 to innovate
  • 11. Design Thinking Divergent Convergent Creative, team based approach to finding innovative solutions to peoples problems Iterations/Phases https://dschool.stanford.edu/
  • 12. Design Challenge How may we apply performance art to create fun at our workplaces?!
  • 13. © JensOttoLange.de© JensOttoLange.de 13 Customer Segment Thinking and feeling What is important to the customer? What are his hopes, dreams or fears? Hearing What influences the customer? Seeing What is the customer's environment like? Pains What obstacles or challenges does the customer have? Gains What does he hope to achieve and how might he measure success? Empathy Map http://www.innovationgames.com/empathy-map/
  • 14. ! Share your hacks: #bizculturehack @bizculturehacks! Have a story? ! Do a Guest-Post on:! bizculturehackers.com! Find Others?! Join: ! https://plus.google.com/u/0/communities/ 116742403654644714312! Watch the clips? Subscribe: http://www.youtube.com/playlist? list=PLC1C9F5C39EBF7266