1. iMediaShare Center
iMediaShare and the TV as
the New Mobile App Platform
Stefan Lilov
Chief Business Development Officer, Bianor
Mobile Monday Oslo
Nov 01st 2010

2. TV Screen Is Multimedia Focal Point
 Q: Do people connect their media devices (mobiles, PC, etc) to TV?
 A1: People connect PC to TV
• 70% - to get a bigger screen
• 52% - to watch content with others
• 47% - to show pictures
 A2: 37% are interested in touch screen tablet connected to TV

3. Mobile Media on TV (Scenario)
1. Connect to PC and download photos
2. Copy on a USB or CD/DVD
3. Switch on the TV (or attached media box)
4. Play the disk or plug in the USB
5. Ready to watch … after quite some time
Alternative ways – transfer to PC and connect it to TV; connect mobile to TV directly via HDMI
Time-consuming, user-unfriendly process – it is a hassle!

4. The Problem to Solve
Inefficient delivery of
personal and copyrighted
multimedia content to
people’s home TV
Efficient =
device independent +
personalized +
on-demand

5. iMediaShare – Share mobile media freely
 Converge mobile and home entertainment
 Allow seamless media sharing with a single click
 Stream personal multimedia from handset and social networks

6. The Solution
Demo

7. Status
 300 000 downloads
 Recognized by major US service providers:
• T-Mobile lists in its “Best Apps for your T-Mobile Android Device”
• Sprint listed it as a featured app in its Sprint Zone
 Recognized by prestigious organizations:
• LISTnet’s LISA Award 2010 Top Product Winner
• Most Innovative Enterprise of the Year 2010
• Mobile Premier Awards in Innovation 2010 Nominee
 Based on Bianor’s patent pending technology
 Available for iPhone and Android
 Key component in other content delivery services

8. Thank you for your time!
Contacts:
@: stefan.lilov@bianor.com
m: +359 (888) 526608
t: +359 (2) 4604200
www.bianor.com
iMediaShare and the TV as the
New Mobile App Platform