Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.
We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.
The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.
15. Design challenge
Make it easier and more fun to find a restaurant of choice for
a broader range of students.
Stefan Wobben & Henk Wijnholds
16. We need lost of ideas
• An idea costs nearly nothing
• More chance of finding the best idea
• It helps others coming up with ideas
Stefan Wobben & Henk Wijnholds
17. Visualize your ideas
• Visual cues are better understandable
• Visual cues are stickier
• Visual cues are easier to find back
Stefan Wobben & Henk Wijnholds
25. Question...
How about we asked you to come up with an idea for a new
succesful company within 20 minutes. Very difficult isn’t it.
Stefan Wobben & Henk Wijnholds
26. Another question...
Source: Harvard Business Review
Wat hebben Lego, Häagen-Dazs en Spiderman
met elkaar gemeen?
Stefan Wobben & Henk Wijnholds
27. This
Source: Harvard Business Review
They all have the same business-idea
“Make a children-product interesting for adults.”
Stefan Wobben & Henk Wijnholds
28. You can do this!
Source: Harvard Business Review
Fifteen more products with the same philosophy
Stefan Wobben & Henk Wijnholds
32. Design criteria
Simplicity MBTI Fun
Stefan Wobben & Henk Wijnholds
33. Design challenge
Make it easier and more fun to find a restaurant of choice for
a broader range of students.
Stefan Wobben & Henk Wijnholds
34. Brainstorm rules
• Bad ideas don’t exist
• Focus on the challenge
• Keep the momentum going
• Show and tell.
Stefan Wobben & Henk Wijnholds
35. Wisdom
“Nothing is as powerful as an
idea whose time has come.”
- Victor Hugo
Stefan Wobben & Henk Wijnholds
Notes de l'éditeur
Welcome, today we’ll talk about ideation for designing effective website. We’ll show you how we think to be more effective during brainstorm sessions.
Question: What’s the most used functionality of the internet?
The back-button...
It’s not strange that it’s the most used functionality, check this...
This is really helpful.
Who can read this? Fact: Did you know that 8% of the male population has color-blindness?
Where to press? As soon you see stickers on a machine, beware! Serious usability issues to come ;-)
Not towel? Turn button on the right... In our own Concept7 building (seriously, in the toilet for handicapped people...).
Frustration
At Concept7 we want tackle these issues, so more people will reach the finish. Conversion is our goal.
We do this for...
What’s our secret? Understand them, act upon that and they’ll love you.
MBTI as a framework for knowing your customers. Competitive, Spontaneous, Methodical and Humanistic personality traits. Beware, it’s a just a starting point, not a goal.
MBTI principles on Amazon.com. This is how they manage the reach conversion rates up to 15%.
Your goal for today. Now it’s your turn.
How to do this, generate as many ideas as possible. Why? Because an idea costs nearly nothing. Chances are bigger for finding the best ideas and make others think.
Visual cues are better understandable, they are stickier and easier to find back. When we say you have to sketch your ideas, most people say, ‘I can’t draw...’, ‘I’m not so artistic...’ or ‘I’m not a visual kind of person’...
Can you draw a square?
Can you draw a circle?
Can you draw an arrow?
Can you draw a triangle?
Then you can draw this. A sketch of YouTube’s player. Did you know Google paid more than a billion dollars for aquiring YouTube?
Share your ideas early and often so others will be inspired as well. If I say brainstorming, what is it that you think about first?
You have to think outside the box if you want to be creative, don’t you?
How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it?
What do Lego, Haagen-Dazs and Spiderman have in common?
They all have the same business-idea. ‘Make a children-product interesting for adults.
Fifteen more products with the same philosophy. Is this outside the box thinking?
We think not... It’s inside the box, they all took something that children love and turned into an adult product.
This is your framework for today, MBTI. Competitive, Spontaneous, Methodical and Humanistic personality traits will all be served durning our brainstorm session.
First we come up with as many ideas as possible, diverge. We’re only critical on quantity here. In a later stadium we will be concerned about the quality of ideas (converge). We’ll pick the right ideas for the concept then.
The jury decides on which concept is the most simple, fun and took most advantage from the MBTI principles.
Brainstorm rules, bad ideas don’t exist, focus on the challenge, keep the momentum going, show and tell.