Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations". The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it. Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers. Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.

1. Business? It is all about people !
From Organizations to Living Organisms.
How Becoming a Social, Living Organism will help you Do your
Business better.
Stefano POGLIANI
Executive Collaboration Consultant
IBM Collaboration Solutions
@stefanopog
http://tech.poglianis.net

2. In the middle of a big evolution
http://advedupsyfall09.wikispaces.com/Susan_Jones
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3. The Information Age was about
Transactions
Workflow
Documents
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4. Information was the « good »
Centralized
production units
(databases,
applications,
groupware)
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5. In this Document-centric world....
...Email
was the
conveyor
belt
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6. Enter the Conceptual Age
High degree of
Culture.
Openess.
A
Flat World
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7. Globalisation
decentralized
production units
require
specialisation
7
(more interactions)
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8. The big impact of Internet and Web2.0
MySpace
LinkedIn
Facebook
Twitter
Google+
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9. Mobility and Connectivity
from
Proximity
to
Affinity
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10. Welcome to the Conceptual Age
... the Age of Relations !
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11. Relations develop Socialization
relations : the new «good»
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12. What people do when they socialize ?
Talk
Share
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13. Your « old » competitive advantage is not safe
knowledge
is no more
only in your
documents
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14. Since the reality of today is that....
Anybody *
can know
what
*
including your Customers and Competitors
you know
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15. But you are not lost...
not
everybody
has the
relationships *
*
Colleagues, Partners, Customers
you have
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16. ... because Nobody Knows...
better than you
how to please
your customers!
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17. The challenge in the Conceptual Age
cultivate your
unique
relations
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18. Because in the Conceptual Age
the
added value
is in your
relationships
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19. Being Social is like being a live organism
living
organisms
develop
dynamic and
organic touches
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20. Organisms vs. Microbes
sharing
is what
differentiates
complex
organisms
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21. Organic Touches make a big difference
information
from others
is richer
than the one we
can discover
ourselves
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22. How to Develop Organic Touches ?
Trust
Diversity
Competence
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23. In the Conceptual Age
Sharing
is more important
than possessing
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24. In the Conceptual Age
The opposite of
NETworking
is
NOT-working
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25. Welcome
into a
People-Centric
world
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26. Welcome
into a
Customer
Centric
business
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27. People-centric + Customer-centric = ?
Welcome into the age of
Social Business
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28. In the Conceptual Age
Being
Social
is not an
option
Not anymore,
at least !
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29. A Social Business is all about PEOPLE
Employees
Partners
Customers
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30. ...and People
are a
richness
(not just
resources)
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31. It is about developing a new way of doing business!
SIMPLY
put your
customer
at the center
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32. A Customer-Centric way!
allow your
customer
to help
facilitate
the change
of your
business
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33. You Can't imagine...
how this
is going to
help you
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34. Because your Customer
is the
better
source
for your innovation
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35. Because your customer is key
for creating better products
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36. How to measure the ROI ?
Digital
synapsis are
measurable
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37. How to infer the potential?
Trends
for digital
synapsis
can be
interpreted
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38. Benefits of Being a Social Business
discover
the
sentiment
around your
products
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39. Benefits of Being a Social Business
discover
and nurture
influencers
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40. Co-create with your customer
Do what your customer
40
needs
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41. Some Considerations
The only
road that
will not take
you there,
is the
road not
taken
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42. A Social Business is Transparent
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43. A Social Business is Engaged
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44. A Social Business is Nimble
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45. A Social Business is based on Trust
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46. Social Media or Social Business ?
It is not
JUST
about
promoting
yourself
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47. A Social Business does not only talk
we have and only one
two ears mouth
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48. A Social Business is Open
beGenuine
and do not
manipulate
(you are on the
same boat)
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49. Being Social is not an additional task
It is
embedded
in the DNA.
It is not a
temporary
painting
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50. Benefits are Huge. Risks are manageable !
Lead by
example.
Drive the Transformation
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51. Free-up your silos
Do you
still need
your
traditional
document
centric
applications?
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52. You probably need « Social Processes »
embedding Social in the
current business processes
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53. In the Conceptual Age....
Being Social
is not the
goal of your
business
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54. A Transformation is required
But
doing
business
as a
Social
entity...
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55. Get Social ! Do Business !
may be the best
way
to do Business !
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56. Thank You !
stefano.pogliani@fr.ibm.com http://tech.poglianis.net @stefanopog
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