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Using Social Media to Promote Your Book By Mike Steger In 10 Steps Michigan Press Women Conference, Ann Arbor, Mich. April 2, 2011
Content Marketing is your best friend
Before you do anything
Who Are You?
What are your keywords?
Step 1: Create a Blog
Step 2: Your Facebook Account
Step 3: Create a Fan Page
Step 4: Twitter Account
Step 5: LinkedIn Profile
Step 6: Create LinkedIn Group
Step 7: Social Media Dashboard
Step 8: RSS Reader
Step 9: Syndicate RSS Feeds
Step 10: Connect the Pieces
Ongoing Chores (Feed the Beast) Post to your blog Monitor SM Dashboard Comment, Interact, Re-Tweet, Thank Read and share via RSS Reader Grow your networks
Reach customers where they are at Your content brings in customers Communities are engaged

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Promoting Your Book in 10 Steps