For the past 15 years, IntraLinks has been a leader in enabling companies to securely and compliantly exchange sensitive information via their leading VDR (virtual data room) solutions. With the introduction of their ConnectSM platform, they began providing that capability to other lines of business to exchange critical information.

1. GLOBAL
B2B’S BEST
Case Study | IntraLinks
// Opportunity
For the past 15 years, IntraLinks has been a leader in enabling companies to SHARE ANYWHERE.
CONTROL EVERYTHING.
securely and compliantly exchange sensitive information via their leading VDR
(virtual data room) solutions. With the introduction of their ConnectSM platform,
they began providing that capability to other lines of business to exchange
critical information. The launch came at a time when IT consumerization and
the bring-your-own-device trends are presenting security, governance and
compliance challenges to CIOs, CISOs and General Counsel, making Connect
even more critical to IT departments.
// Solution Introducing IntraLinks Connect. TM
Share sensitive content with partners outside the corporate firewall securely, compliantly and with complete visibility.
Today, every enterprise needs to be an extended enterprise. With people and teams working together in real time on confidential
We developed a new positioning, an integrated, global go-to-market plan (North
and regulated content – but without compromising security, compliance and control. Now, IntraLinks Connect gives you
the enterprise-strength, cloud-based collaboration platform to confidently share content with partners anywhere outside the
corporate firewall, while controlling your content everywhere.
Get the free white paper: “IDC Analysis: Secure, Compliant
America, CALA and EMEA) and creative development (print and online), as well
Collaboration in the Cloud” at IntraLinks.com/Connect
Copyright © 2012 IntraLinks, Inc. All rights reserved.
as mobile advertising, SEM/SEO, social marketing and lead nurturing.
INTR19c1-IT-KMworld-FP-m.indd 1 4/2/12 12:38 PM
The resulting global campaign included the launch of the new IntraLinks corporate
website, as well as a thought leadership microsite (offering a series of white
papers and articles) and the launch of microsites in venues such as CIO.com
and InformationWeek.com.
// For more information, visit
Advertisements appeared in leading print publications, on major websites, and facebook.com/steinias
in mobile through the most prominent business sites and mobile applications.
Wide-spread social media engagement was driven across multiple platforms, // In the US, call
and through the launch of a global search engine marketing campaign – as well Barrie Rubinstein at
as events (including live a CIO roundtable and Virtual Town Halls) and acquisition 1-646-467-7061 or email
and lead nurturing email initiatives. brubinstein@steinbrand.com
// In the UK, call Rob Morrice
// Results at +44 (0)1625 578578 or
As a result, IntraLinks achieved 11+ million advertising impressions over three months. email rob.morrice@iasb2b.com
The campaign microsite generated hundreds of thousands of click-throughs with
front-end response rates 3X industry benchmarks. Over 7 ,000 qualified leads
were generated – 12% over goal – including two very successful virtual events
that yielded 807 qualified leads. The campaign achieved cost per lead 25% lower
than projected.
SteinBrand.com | iasb2b.com

2. GLOBAL
B2B’S BEST
Case Study | IntraLinks
SHARE ANYWHERE.
CONTROL EVERYTHING.
Introducing IntraLinks Connect. TM
Share sensitive content with partners outside the corporate firewall securely, compliantly and with complete visibility.
Today, every enterprise needs to be an extended enterprise. With people and teams working together in real time on confidential
and regulated content – but without compromising security, compliance and control. Now, IntraLinks Connect gives you
the enterprise-strength, cloud-based collaboration platform to confidently share content with partners anywhere outside the
corporate firewall, while controlling your content everywhere.
Get the free white paper: “IDC Analysis: Secure, Compliant
Collaboration in the Cloud” at IntraLinks.com/Connect
Copyright © 2012 IntraLinks, Inc. All rights reserved.
Virtual town hall Online and mobile
INTR19c1-IT-KMworld-FP-m.indd 1 4/2/12 12:38 PM
Print
Email (United Kingdom, Germany, Brazil) Social
SteinBrand.com | iasb2b.com

3. GLOBAL
B2B’S BEST
Case Study | Towers Watson
// Opportunity
Introduce the new global professional services mega-brand, Towers Watson – the
merger of Towers Perrin and Watson Wyatt. These companies were two industry
powerhouses – each with different and overlapping focuses, positionings, vertical
markets and products/LOBs – that needed to joined under a unified brand with
holistic product portfolio and go-to-market approach. And the campaign required
going from 0 to 1000 mph with a global launch including dozens of media properties,
Introducing Towers Watson.
hundreds of print and digital executions, extraordinarily high client expectations, Broader perspective to deliver
real-world results.
and no margin for error.
We were tasked with developing an integrated the go-to-market program to Towers Perrin and Watson Wyatt have come together as Towers Watson. A global
company with a singular focus on our clients and their success.
dimensionalize/enliven key messages, drive awareness and also drive engagement
Now you can count on 14,000 experienced professionals for deep global and local
expertise. For a collaborative approach grounded in rigorous analytics. And for the
perspective to connect the big picture to your picture. So you can see your way clear
to improved business performance. Towers Watson. Clear Results.
with C-suite decision makers.
towerswatson.com Benefits | Risk and Financial Services | Talent and Rewards
// Solution
©2010 Towers Watson. All rights reserved.
TW3406c4_People_CFO_FP_US.indd 1 12/22/09 6:17:54 PM
In our view, the win for Towers Watson was to develop a positioning based
on the “clarity” it could provide because of the even greater “perspective”
the merged brand could deliver. This clarity was seen as a direct result of the
people of the new Towers Watson – and their ability to solve critical, real-world
// For more information, visit
business challenges.
facebook.com/steinias
The new Towers Watson (and its new logo) included a very personal scripted
“TW” and we recognized and leveraged this as a huge strategic and creative // In the US, call
opportunity. Our campaign approach took the “TW” and made it an icon Barrie Rubinstein at
representative of the people, expertise and key business results of Towers Watson. 1-646-467-7061 or email
brubinstein@steinbrand.com
The campaign was vetted globally and executed in print, online, via the website
and through events/thought leadership in all theatres. // In the UK, call Rob Morrice
at +44 (0)1625 578578 or
// Results email rob.morrice@iasb2b.com
The campaign a success at every level – from global C-suite to local markets. It yielded
over 42 million impressions generated between print and online efforts; over 1.1 million
visits to the new TowersWatson.com; click-through rates on general business sites up
to 5X the industry benchmark; 18,185 total conversions generated to fuel global pipeline;
and ultimately a 24% growth in share price.
SteinBrand.com | iasb2b.com

4. GLOBAL
B2B’S BEST
Case Study | Towers Watson
Towers Watson. Apresentamos a Towers Watson.
Introducing Towers Watson. Die Expertise weltweit führender Ampla perspectiva para gerar
Broader perspective to deliver Beratungshäuser unter einem Dach. resultados tangíveis.
real-world results.
Towers Perrin e Watson Wyatt se uniram como Towers Watson. Uma empresa global
Towers Watson vereint die Kompetenz von Towers Perrin, Watson Wyatt, com foco singular em nossos clientes e no sucesso de suas organizações.
Towers Perrin and Watson Wyatt have come together as Towers Watson. A global Rauser Towers Perrin und Watson Wyatt Heissmann. Unser Erfolg ist Ihr Erfolg.
company with a singular focus on our clients and their success. Agora você pode contar com a experiência de 14.000 profissionais, com profundo
14.000 Experten stehen weltweit zu Ihrer Verfügung. Unsere Kompetenz zeigt conhecimento global e local. Utilizamos uma abordagem colaborativa, baseada em
Now you can count on 14,000 experienced professionals for deep global and local Wirkung durch intelligente Lösungen und vertrauensvolle Zusammenarbeit. Unsere análises rigorosas, que permite conectar o cenário global à realidade de sua empresa.
expertise. For a collaborative approach grounded in rigorous analytics. And for the Weitsicht verhilft Ihnen zu mehr Klarheit. Ihnen werden sich neue Perspektiven Assim você pode ter uma visão clara do caminho a seguir para melhorar o desempenho
perspective to connect the big picture to your picture. So you can see your way clear eröffnen, Perspektiven, die Ihrer täglichen Arbeit den verdienten Erfolg bringen. dos negócios. Towers Watson. Resultados concretos.
to improved business performance. Towers Watson. Clear Results. Towers Watson – Kompetenz, Weitsicht, Wirkung.
towerswatson.de Benefits | Risk and Financial Services | Talent and Rewards
towerswatson.com Benefícios | Riscos e Serviços Financeiros | Talentos e Recompensas
©2010 Towers Watson. All rights reserved.
towerswatson.com Benefits | Risk and Financial Services | Talent and Rewards
©2010 Towers Watson. All rights reserved.
©2010 Towers Watson. Todos os direitos reservados.
TW3406c4_People_CFO_FP_US.indd 1 12/22/09 6:17:54 PM TW3410c8_PersonalMagazine_FP_GRMN.indd 1 12/30/09 5:36:35 PM TW3416c4_NikkeiBusiness_FP_JAPAN.indd 1 1/4/10 12:00:58 PM
TW3420c5_FundosDePensao_FP_BRAZIL.indd 1 12/22/09 6:27:51 PM
Print
Online
Neue Perspektiven. Neue Perspektiven. Neue Perspektiven. Neue Perspektiven.
Neue Perspektiven. Mitarbeiter im Fokus. Mitarbeiter im Fokus.
Erfolgreiche HR-Management-Entscheidungen
Mitarbeiter im Fokus.
Erfolgreiche HR-Management-Entscheidungen
Mitarbeiter im Fokus.
Erfolgreiche HR-Management-Entscheidungen
Mitarbeiter im Fokus.
Erfolgreiche HR-Management-Entscheidungen
Erfolgreiche HR-Management-Entscheidungen brauchen Klarheit und Weitsicht.
brauchen Klarheit und Weitsicht. brauchen Klarheit und Weitsicht. brauchen Klarheit und Weitsicht. brauchen Klarheit und Weitsicht.
Benefits | Risk and Financial Services | Talent and Rewards towerswatson.de Benefits | Risk and Financial Services | Talent and Rewards towerswatson.de Benefits | Risk and Financial Services | Talent and Rewards towerswatson.de Benefits | Risk and Financial Services | Talent and Rewards towerswatson.de Benefits | Risk and Financial Services | Talent and Rewards
towerswatson.de
©2011 Towers Watson. All rights reserved.
©2011 Towers Watson. All rights reserved. ©2011 Towers Watson. All rights reserved. ©2011 Towers Watson. All rights reserved. ©2011 Towers Watson. All rights reserved.
Post-launch outdoor
SteinBrand.com | iasb2b.com