The document provides steps for personal branding success. It discusses defining your personal brand by focusing on your strengths and value. It recommends researching your online reputation by Googling yourself. The document also stresses being memorable by having consistent branding, photos, and encompassing your brand across all communications. Building a 30-second commercial is recommended to concisely convey your message and value through examples like a case study or testimonial.

1. Personal Branding
Steps to Success
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2. Your Name Here
80 million names are Googled Daily, 77% of
employers do a Google pre-screen on
applicants, and 35% of these employers
eliminate candidates based on negative content.
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3. According to a 2012 Jobvite report, Recruiters leveraging social
media to reach candidates is at an all-time high. In fact 92% of
recruiters use or plan to begin using social networks for recruiting.
• 43% of recruiters who use social
recruiting saw an increase in
candidate quality
• 73% have successfully hired a
candidate through social
• 31% of recruiters using social have
seen a sustained increase in
employee referrals
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4. Brand You
Step 1: Define the brand
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5. Ask yourself...
✤ What makes me different?
✤ What would my customers and clients say is my greatest strength?
✤ What do I believe is my most noteworthy trait?
✤ What do I do to add value?
✤ What do I want to be known for?
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6. Key Takeaways
✤ Forget the job title and focus on the value traits
✤ Be authentic - You don’t have to be perfect, you just have to be real
✤ Inject some personality.
✤ Buy into your own brand - if you don’t believe in you, why should
anyone else?
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7. Reputation
Step 2: Start with where you are now
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8. Where are you now?
✤ Google Yourself
✤ See yourself as others do
✤ Set up Google Alerts
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9. Key Questions
✤ What are people saying about you?
✤ What are you saying about yourself
✤ What are your branding strengths right now?
✤ What needs to be improved?
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10. Other Tools
✤ Reppler.com - A free service that analyzes your social content &
connections across sites to identify potential issues & risks
✤ Klout.com - discover your influence and compare with others you may
know.
✤ Socialmention.com - a social media search engine that searches user-
generated content such as blogs, comments, bookmarks, events, news,
videos
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11. Remember Me
Step 3: Be Memorable to increase brand
awareness.
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12. Being Memorable
The key to any personal branding campaign is word of
mouth marketing...but are you memorable?
✤ Leading with Value
✤ Concise targeting & mission in your message
✤ Consistent Branding
✤ Encompassing your brand in all you do
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13. Photos Matter
Be honest: Do you look the same in your
professional and social media photos? If not,
you have a branding problem.
A professional headshot should meet
the following requirements:
1. Focus on subject’s face with limited
distractions
2. Subject should be smiling
3. Subject is wearing clothing that reflects their
personal brand.
4. No sunglasses, no hat, no t-shirts with slogans
or intricate patterns
5. Females no plunging necklines or large,
dangling earrings
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14. Consistent Branding
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15. Encompassing your brand in all you do
✤ Online constancy
✤ Consistent photos and images
✤ Consistent wording & descriptions
✤ Offline Consistency
✤ Business cards that wow
✤ Marketing that connects
✤ 30 second commercials
✤ In all your communications
Does it all tie together and consistent convey your personal brand?
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16. Use Social Media to Help Boost
Your Personal Brand
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17. Homework
✤ Google Yourself
✤ See what others see
✤ Answer the questions from this presentation.
✤ Start forming your personal brand
✤ Update your social media profiles for both accuracy and privacy
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18. Building a 30 second commercial
Steps to Success
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19. What we’ll cover?
✤ The “What” …
✤ The “Why” …
✤ The “Who” …of the 30s commercial
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20. The “What”…
What's the point of the 30s Commercial?
To encourage people to want to
connect with you AGAIN!
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21. The “What”…
✤ What's in the 30s Commercial? (Concise targeting and mission in
your message)
✤ Your Name
✤ What your clients GET from working with you? (Leading with
Value)
Sample
Case Study
Testimonial
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22. The “Why”…
Build a SALES TEAM vs. identify prospects
Pinpoint who you want to get to know
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23. The “Who”…
✤ Who are you? (Consistent Branding)
✤ Who's your company?
✤ Who Do You Help?
Exercise: Write down 2-3 sentences to answer the questions above
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24. Action items for 30s Commercial
✤ Create three commercials – Sample, Case Study, Testimonial
✤ Practice
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25. LINKEDIN
By Kelly Mirabella, Stellar Media Marketing
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26. “Huge doors swing on small hinges” meaning sometimes the little
things that you add in your profile that set you apart are the things
that open those big doors to opportunity.
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27. LINKEDIN STATS
✴ 200 million users world wide
✴ 74 million plus users are located in the USA
✴ LinkedIn counts executives from all 2012 Fortune 500 companies as
members
✴ Professional Networking Site Launched in 2003
✴ Ages 45+ is the largest age demographic
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28. Monday, March 11, 13

29. YOUR PROFILE
LinkedIn profiles are searchable through all major search
engines, Including Google, Bing and Yahoo.
✴Optimize - Keywords and Phrases
✴Be Found - Go Public
✴Links & Custom URL
✴Spell Check Issues
✴Make a Great First Impression
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30. HOW DO YOU RANK?
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31. GROW YOUR NETWORK
• How to Grow Your Network
•Email connections
•Past Employment
•Past Education
•People you may know
•Use apps like CardMunch
• Etiquette
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32. SEARCH
• Find People
• Find Jobs
• Find Opportunities
• Stay in the know - Get Updates
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33. GROUPS
• Up to 50
• Mix it up
• Sharing is Caring
• Organize Your Email
• Understand Your Group’s Icons
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34. Share More
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35. Monday, March 11, 13

36. GET CONTENT & GROW YOUR
CONNECTIONS
• Group Interaction
• Feed Interaction
• Polls
• LinkedIn Today
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37. Monday, March 11, 13

38. BEST PRACTICES
• Fill out your profile to 100% +++
• Have a great photo
• Be active
• Use the tools
• Tie your account to Twitter if you have a Twitter account
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39. QUESTIONS?
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40. UPCOMING CLASSES
Social Media for Small Business
This class includes lunch!
Covering Facebook Pages, Interest & LinkedIn
Date: March 15, 2013
Time: Noon – 1:30pm
Location: Englewood, CO | Arapahoe Library District Administrative Offices
Investment: Regular $35 BOGO $30 each
Free Class – Social Media Made Simple
This class is sponsored by Constant Contact and Hosted by IRIS Fire Investigations
Date: March 25, 2013
Time: 9am – 11am
Location: Englewood, CO | IRIS Fire Investigations offices
Investment: Free with registration (space is limited so reserve your seat today!)
Free Class – Social Media Made Simple
This class is sponsored by Constant Contact and Hosted by The Jefferson County Business
Resource Center
Date: March 28, 2013
Time: 9am – 11am
Location: Golden, CO | The Jefferson County Business Resource Center
Investment: Free with registration (space is limited so reserve your seat today!)
The Art of Networking Series
Includes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow Up
Date: April 5, 12, 19
Time: 2:30PM - 4:00PM
Location: Koelbel Library, Greenwood Village in the DTC
Investment: Early Bird: $29 Regular: $47 All Sessions Package: $87
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41. RESOURCES
Listen:
MasteringSocialBusiness.com
Read:
StellarMediaMarketing.com/Blog
Contact:
Kelly Mirabella
StellarMediaMkt@gmail.com
720.515.6137
Engage:
Facebook.com/stellar247
Linkedin.com/in/KellyMirabella
Twitter.com/Stellar247
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