4. Social Media Geek
• Myspace member since 2004
Monday, October 17, 2011
5. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
Monday, October 17, 2011
6. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
Monday, October 17, 2011
7. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
Monday, October 17, 2011
8. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Monday, October 17, 2011
9. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Monday, October 17, 2011
10. Then Vs. Now
• Companies talked AT the
customers
• We were easier to target
and categorize
• We were believers
Monday, October 17, 2011
11. Then Vs. Now
• Companies talked AT the • We can communicate back
customers
• We are more diverse and
• We were easier to target different
and categorize
• We are more savvy and
• We were believers educated consumers
Monday, October 17, 2011
12. Building Blocks
• Listen
• Communicate
• Share
Your foundation should be about the customer not you.
Monday, October 17, 2011
13. Social Media is just one piece of the puzzle
Tie it all together
Monday, October 17, 2011
14. Why Social Media Marketing?
• Join the Conversation
• Build Relationships
• Brand Awareness
• Search Engine Optimization
• Provide a collaborative environment for prospects
and customers.
Monday, October 17, 2011
15. Before you start,
ask yourself these questions:
• What am I trying to accomplish with Social Media?
• What are my customer’s most pressing challenges and how can I
help solve them?
• What are the most effective tools for delivering my message?
• How can I build enduring relationships that turn strangers into
lifetime customers?
From: Mitch Meyerson, Author of Mastering Online Marketing.
www.MitchMeyerson.com
Monday, October 17, 2011
16. • There are over 800 million active Facebook (500
million this time last year)
• Facebook supports over 70 languages
• 71.2% of the US web audience is on Facebook
• There are more than 350 million active users
currently accessing Facebook through their
mobile devices
Monday, October 17, 2011
18. Subscribe Feature
• Now you can share with people even if you
are not friends.
Monday, October 17, 2011
19. Subscribe Feature
• Now you can share with people even if you
are not friends.
• Only People who allow subscribe buttons on
their profile can have subscribers.
Monday, October 17, 2011
20. Subscribe Feature
• Now you can share with people even if you
are not friends.
• Only People who allow subscribe buttons on
their profile can have subscribers.
• You can subscribe to others even if you do
not allow subscriptions yourself.
Monday, October 17, 2011
21. Subscribe Feature
• Now you can share with people even if you
are not friends.
• Only People who allow subscribe buttons on
their profile can have subscribers.
• You can subscribe to others even if you do
not allow subscriptions yourself.
• You can control what subscribers see and
don’t see.
Monday, October 17, 2011
22. Friend vs. Subscriber
• Can see what you post • Can only see what is publicly
• You see what they post posted
• You already subscribe to • Cannot see anything that is
friends not open to the public
• Have more privileges • You won’t see their updates in
your feed
Monday, October 17, 2011
24. Subscription Set Up
To allow subscriptions go to facebook.com/about/subscribe
After you accept subscriptions you will be prompted choose
who can comment on your posts and what notifications you
want to receive when new people subscribe.
Monday, October 17, 2011
28. Audience Selector
Public- Anyone can see these. These are also the updates that your subscribers will see in
their feeds.
Friends - Only your friends can see these updates.
Friends except Acquaintances - Facebook determines who you associated with the least and
calls these people “Acquaintances”. Only the people you interact with most will see these
updates.
Custom - Allows you to post only to specific people, exclude certain people or so no one can
see your post.
Monday, October 17, 2011
36. Facebook Page Best practices
• Create a Facebook Fan Page
Monday, October 17, 2011
37. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
Monday, October 17, 2011
38. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
Monday, October 17, 2011
39. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
Monday, October 17, 2011
40. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
Monday, October 17, 2011
41. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
Monday, October 17, 2011
42. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/stellar247
Monday, October 17, 2011
43. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/stellar247
• Regular updates
Monday, October 17, 2011
44. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/stellar247
• Regular updates
• Always remember the 80/20 rule of
posting
Monday, October 17, 2011
45. Develop a Posting Plan
Goals: Attract a following of past customers, potential clients and
real estate professionals. We want to help our followers understand
how to finance and buy a home, sell a home or refinance a home.
Approach: Share a mix of helpful home owner and buyer tips,
market updates and overall happenings in the real estate market in
Colorado
Monday: Industry News
Tuesday: Sellers Tip
Wednesday: Buyers Tip
Thursday: Market Update
Friday: Local Events & News
Saturday: Question/Answer
Sunday: Motivational
Monday, October 17, 2011
46. Grow your audience
• Start with who you know
• Work with your existing assests
• Cross promote (tagging)
• Use Facebook Ads
Monday, October 17, 2011
48. Tagging 101
Here I have tagged Wember Inc in my message so
that this message not only shows up on my wall but
also to the Wember Inc. Wall. Also the tag becomes a
link to that page’s wall.
Monday, October 17, 2011
49. Tagging 101
Here I have tagged Wember Inc in my message so
that this message not only shows up on my wall but
also to the Wember Inc. Wall. Also the tag becomes a
link to that page’s wall.
Steps:
1.Your PAGE must like the page you wish to tag prior to doing a tag.
2.Start typing your message and when you want to tag you use the “@”
sign. So if you wanted to tag Stellar247 you would type @stellar247.
3.Once you start typing the @username the page you wish to tag will
show up in the drop down menu. Select the page you want to tag.
4.Continue sharing your message as you normally would.
Monday, October 17, 2011
50. Facebook Ads
‣ Target by Demographics, location & Interest
‣ Very inexpensive (ads start at .10 per click!)
‣ Direct to Facebook Business page or outside link.
‣ Easy to use
‣ Choose to target based upon CPC (Cost Per Click) or
CPM (Cost Per Impression)
‣ Your ad can have up to 135 characters which is nearly
twice as much as Google.
Monday, October 17, 2011
51. 2 Ways to get to the Facebook Ad dashboard
Monday, October 17, 2011
52. 2 Ways to get to the Facebook Ad dashboard
Monday, October 17, 2011
53. 2 Ways to get to the Facebook Ad dashboard
Monday, October 17, 2011
74. Other FB Tips
• Now allowed 5000 characters for
postings
Monday, October 17, 2011
75. Other FB Tips
• Now allowed 5000 characters for
postings
• Doing away with Discussions and
Reviews
Monday, October 17, 2011
76. Other FB Tips
• Now allowed 5000 characters for
postings
• Doing away with Discussions and
Reviews
• Required SSL
Monday, October 17, 2011
77. Other FB Tips
• Now allowed 5000 characters for
postings
• Doing away with Discussions and
Reviews
• Required SSL
• No longer allowed to send massages to
fans
Monday, October 17, 2011
78. • 115 million users world wide
• 64 million users in North America
• Used by 69 of the Fortune 100 Companies
• Professional Networking Site Launched in 2003
• Ages 45+ is the largest age demographic
Monday, October 17, 2011
79. Best Practices
• Fill out your profile to 100% +++
• Have a great photo
• Be active
• Use Apps
• Tie your account to Twitter if you have
a twitter account
Monday, October 17, 2011
83. Increase Visibility
• Go Public
• Use Keywords
• Add Connections
Monday, October 17, 2011
84. Improve Connectivity
• Fill out your work history
• Add all schools activities
• Add causes
Monday, October 17, 2011
85. Improve your Google
Ranking
• Use a custom URL
• Use keywords
• Cross promote your blog and website
with your LinkedIn profile
• Use keywords to name your website
links
Monday, October 17, 2011
86. Utilize
• Check references for potential bosses
or companies you are interviewing at
• Get the inside track
• Find business and service partners
• Find power partners
• Look into potential employees
Monday, October 17, 2011
87. Make it work for you
• Get recommended
• Give
recommendations
• Join Groups
• Answer Questions
Monday, October 17, 2011
88. Get Content & Grow
Your Connections
• Answers
• Polls
• LinkedIn Today
Monday, October 17, 2011
108. Give me a recommendation for this class
on LinkedIn and I’ll send you:
Facebook Cheat Sheet
LinkedIn Cheat Sheet
Full of helpful tips and glossary of terms!
linkedin.com/in/kellymnoble
Monday, October 17, 2011
109. fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Monday, October 17, 2011
110. Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Monday, October 17, 2011