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Presented by Kelly Noble

Monday, October 17, 2011
Best Practices and So Much More!


                           Presented by Kelly Noble

Monday, October 17, 2011
Social Media Geek




Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004




Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004
         • Facebook member since 2006




Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008



Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009


Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009
         • Google+ member since 2011

Monday, October 17, 2011
Social Media Geek
         • Myspace member since 2004
         • Facebook member since 2006
         • LinkedIn member since 2008
         • Twitter member since 2009
         • Google+ member since 2011

Monday, October 17, 2011
Then Vs. Now



     • Companies talked AT the
       customers

     • We were easier to target
       and categorize

     • We were believers




Monday, October 17, 2011
Then Vs. Now



     • Companies talked AT the       • We can communicate back
       customers
                                     • We are more diverse and
     • We were easier to target        different
       and categorize
                                     • We are more savvy and
     • We were believers               educated consumers




Monday, October 17, 2011
Building Blocks


     • Listen

     • Communicate

     • Share




      Your foundation should be about the customer not you.


Monday, October 17, 2011
Social Media is just one piece of the puzzle
                                     Tie it all together



Monday, October 17, 2011
Why Social Media Marketing?


               •     Join the Conversation

               •     Build Relationships

               •     Brand Awareness

               •     Search Engine Optimization

               •     Provide a collaborative environment for prospects
                     and customers.




Monday, October 17, 2011
Before you start,
     ask yourself these questions:

     • What am I trying to accomplish with Social Media?

     • What are my customer’s most pressing challenges and how can I
       help solve them?

     • What are the most effective tools for delivering my message?

     • How can I build enduring relationships that turn strangers into
       lifetime customers?

       From: Mitch Meyerson, Author of Mastering Online Marketing.
       www.MitchMeyerson.com



Monday, October 17, 2011
•     There are over 800 million active Facebook (500
               million this time last year)

         •     Facebook supports over 70 languages

         •     71.2% of the US web audience is on Facebook

         •     There are more than 350 million active users
               currently accessing Facebook through their
               mobile devices



Monday, October 17, 2011
Subscribe Feature




Monday, October 17, 2011
Subscribe Feature

          • Now you can share with people even if you
                are not friends.




Monday, October 17, 2011
Subscribe Feature

          • Now you can share with people even if you
                are not friends.
          • Only People who allow subscribe buttons on
                their profile can have subscribers.




Monday, October 17, 2011
Subscribe Feature

          • Now you can share with people even if you
                are not friends.
          • Only People who allow subscribe buttons on
                their profile can have subscribers.
          • You can subscribe to others even if you do
                not allow subscriptions yourself.




Monday, October 17, 2011
Subscribe Feature

          • Now you can share with people even if you
                are not friends.
          • Only People who allow subscribe buttons on
                their profile can have subscribers.
          • You can subscribe to others even if you do
                not allow subscriptions yourself.
          • You can control what subscribers see and
                don’t see.

Monday, October 17, 2011
Friend vs. Subscriber


      • Can see what you post        • Can only see what is publicly
      • You see what they post        posted
      • You already subscribe to     • Cannot see anything that is
       friends                        not open to the public
      • Have more privileges         • You won’t see their updates in
                                      your feed




Monday, October 17, 2011
Subscriber vs. Fan




Monday, October 17, 2011
Subscription Set Up
           To allow subscriptions go to facebook.com/about/subscribe




           After you accept subscriptions you will be prompted choose
           who can comment on your posts and what notifications you
                   want to receive when new people subscribe.




Monday, October 17, 2011
Subscription Options




Monday, October 17, 2011
2. Hover


                            Default
                            Setting
              1. Hover




Monday, October 17, 2011
Share with Care




Monday, October 17, 2011
Audience Selector



     Public- Anyone can see these. These are also the updates that your subscribers will see in
     their feeds.

     Friends - Only your friends can see these updates.

     Friends except Acquaintances - Facebook determines who you associated with the least and
     calls these people “Acquaintances”. Only the people you interact with most will see these
     updates.

     Custom - Allows you to post only to specific people, exclude certain people or so no one can
     see your post.

Monday, October 17, 2011
Privacy Please




Monday, October 17, 2011
Lists




Monday, October 17, 2011
Manage Lists

         • Click on list name
         • Click on “Manage
               List” in the upper
               right corner




Monday, October 17, 2011
Share with only that list




Monday, October 17, 2011
Ticker
                           Activity Stories




Monday, October 17, 2011
Monday, October 17, 2011
Facebook Page Best practices




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/stellar247




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/stellar247

    •     Regular updates




Monday, October 17, 2011
Facebook Page Best practices

    •     Create a Facebook Fan Page

        •     fb.com/page

    •     Welcome visitors with a custom
          welcome page

    •     Have a larger custom logo

    •     At 25 Fans create a vanity URL

        •     fb.com/stellar247

    •     Regular updates

    •     Always remember the 80/20 rule of
          posting


Monday, October 17, 2011
Develop a Posting Plan
  Goals: Attract a following of past customers, potential clients and
  real estate professionals. We want to help our followers understand
  how to finance and buy a home, sell a home or refinance a home.

  Approach: Share a mix of helpful home owner and buyer tips,
  market updates and overall happenings in the real estate market in
  Colorado

    Monday: Industry News
    Tuesday: Sellers Tip
    Wednesday: Buyers Tip
    Thursday: Market Update
    Friday: Local Events & News
    Saturday: Question/Answer
    Sunday: Motivational

Monday, October 17, 2011
Grow your audience

               • Start with who you know
               • Work with your existing assests
               • Cross promote (tagging)
               • Use Facebook Ads


Monday, October 17, 2011
Tagging 101




Monday, October 17, 2011
Tagging 101



                           Here I have tagged Wember Inc in my message so
                           that this message not only shows up on my wall but
                           also to the Wember Inc. Wall. Also the tag becomes a
                           link to that page’s wall.




Monday, October 17, 2011
Tagging 101



                            Here I have tagged Wember Inc in my message so
                            that this message not only shows up on my wall but
                            also to the Wember Inc. Wall. Also the tag becomes a
                            link to that page’s wall.


       Steps:
       1.Your PAGE must like the page you wish to tag prior to doing a tag.
       2.Start typing your message and when you want to tag you use the “@”
       sign. So if you wanted to tag Stellar247 you would type @stellar247.
       3.Once you start typing the @username the page you wish to tag will
       show up in the drop down menu. Select the page you want to tag.
       4.Continue sharing your message as you normally would.



Monday, October 17, 2011
Facebook Ads
               ‣     Target by Demographics, location & Interest
               ‣     Very inexpensive (ads start at .10 per click!)
               ‣     Direct to Facebook Business page or outside link.
               ‣     Easy to use
               ‣     Choose to target based upon CPC (Cost Per Click) or
                     CPM (Cost Per Impression)
               ‣     Your ad can have up to 135 characters which is nearly
                     twice as much as Google.




Monday, October 17, 2011
2 Ways to get to the Facebook Ad dashboard




Monday, October 17, 2011
2 Ways to get to the Facebook Ad dashboard




Monday, October 17, 2011
2 Ways to get to the Facebook Ad dashboard




Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Military Ad




Monday, October 17, 2011
Military Ad

                           50.00




Monday, October 17, 2011
Measure & Optimize




Monday, October 17, 2011
See what works




Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Other FB Tips




Monday, October 17, 2011
Other FB Tips
               • Now allowed 5000 characters for
                     postings




Monday, October 17, 2011
Other FB Tips
               • Now allowed 5000 characters for
                     postings
               • Doing away with Discussions and
                     Reviews




Monday, October 17, 2011
Other FB Tips
               • Now allowed 5000 characters for
                     postings
               • Doing away with Discussions and
                     Reviews
               • Required SSL


Monday, October 17, 2011
Other FB Tips
               • Now allowed 5000 characters for
                     postings
               • Doing away with Discussions and
                     Reviews
               • Required SSL
               • No longer allowed to send massages to
                     fans


Monday, October 17, 2011
•     115 million users world wide

               •     64 million users in North America

               •     Used by 69 of the Fortune 100 Companies

               •     Professional Networking Site Launched in 2003

               •     Ages 45+ is the largest age demographic




Monday, October 17, 2011
Best Practices
               • Fill out your profile to 100% +++
               • Have a great photo
               • Be active
               • Use Apps
               • Tie your account to Twitter if you have
                     a twitter account



Monday, October 17, 2011
Increase Visibility




Monday, October 17, 2011
Increase Visibility
     • Go Public




Monday, October 17, 2011
Increase Visibility
     • Go Public
     • Use Keywords




Monday, October 17, 2011
Increase Visibility
     • Go Public
     • Use Keywords
     • Add Connections



Monday, October 17, 2011
Improve Connectivity

          • Fill out your work history
          • Add all schools activities
          • Add causes



Monday, October 17, 2011
Improve your Google
                       Ranking
               • Use a custom URL
               • Use keywords
               • Cross promote your blog and website
                     with your LinkedIn profile
               • Use keywords to name your website
                     links


Monday, October 17, 2011
Utilize
               • Check references for potential bosses
                     or companies you are interviewing at
               • Get the inside track
               • Find business and service partners
               • Find power partners
               • Look into potential employees

Monday, October 17, 2011
Make it work for you
               • Get recommended
               • Give
                     recommendations
               • Join Groups
               • Answer Questions

Monday, October 17, 2011
Get Content & Grow
                Your Connections

               • Answers
               • Polls
               • LinkedIn Today


Monday, October 17, 2011
Monday, October 17, 2011
Share More




Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
New on LI

              • Company Updates
              • Volunteer & Causes
              • Easier to improve your profile
              • Opt out of sharing for advertisers


Monday, October 17, 2011
Company Updates




Monday, October 17, 2011
Volunteer & Causes




Monday, October 17, 2011
Opt Out




Monday, October 17, 2011
Opt Out




Monday, October 17, 2011
Opt Out




Monday, October 17, 2011
Profile Improvement
                    Made Easy




Monday, October 17, 2011
Profile Improvement
                    Made Easy




Monday, October 17, 2011
LI Ads




Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Monday, October 17, 2011
Always Remember...




Monday, October 17, 2011
Always Remember...




Monday, October 17, 2011
Always Remember...




Monday, October 17, 2011
Give me a recommendation for this class
              on LinkedIn and I’ll send you:

                           Facebook Cheat Sheet
                           LinkedIn Cheat Sheet

        Full of helpful tips and glossary of terms!

             linkedin.com/in/kellymnoble

Monday, October 17, 2011
fb.com/stellar247
                           twitter.com/stellar247
                           linkedin.com/in/kellymnoble
                           StellarMediaMkt@gmail.com



Monday, October 17, 2011
Connect with me:

                           fb.com/stellar247
                           twitter.com/stellar247
                           linkedin.com/in/kellymnoble
                           StellarMediaMkt@gmail.com



Monday, October 17, 2011

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Facebook and linked in best practices class

  • 1. Presented by Kelly Noble Monday, October 17, 2011
  • 2. Best Practices and So Much More! Presented by Kelly Noble Monday, October 17, 2011
  • 3. Social Media Geek Monday, October 17, 2011
  • 4. Social Media Geek • Myspace member since 2004 Monday, October 17, 2011
  • 5. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 Monday, October 17, 2011
  • 6. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 Monday, October 17, 2011
  • 7. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 Monday, October 17, 2011
  • 8. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011 Monday, October 17, 2011
  • 9. Social Media Geek • Myspace member since 2004 • Facebook member since 2006 • LinkedIn member since 2008 • Twitter member since 2009 • Google+ member since 2011 Monday, October 17, 2011
  • 10. Then Vs. Now • Companies talked AT the customers • We were easier to target and categorize • We were believers Monday, October 17, 2011
  • 11. Then Vs. Now • Companies talked AT the • We can communicate back customers • We are more diverse and • We were easier to target different and categorize • We are more savvy and • We were believers educated consumers Monday, October 17, 2011
  • 12. Building Blocks • Listen • Communicate • Share Your foundation should be about the customer not you. Monday, October 17, 2011
  • 13. Social Media is just one piece of the puzzle Tie it all together Monday, October 17, 2011
  • 14. Why Social Media Marketing? • Join the Conversation • Build Relationships • Brand Awareness • Search Engine Optimization • Provide a collaborative environment for prospects and customers. Monday, October 17, 2011
  • 15. Before you start, ask yourself these questions: • What am I trying to accomplish with Social Media? • What are my customer’s most pressing challenges and how can I help solve them? • What are the most effective tools for delivering my message? • How can I build enduring relationships that turn strangers into lifetime customers? From: Mitch Meyerson, Author of Mastering Online Marketing. www.MitchMeyerson.com Monday, October 17, 2011
  • 16. There are over 800 million active Facebook (500 million this time last year) • Facebook supports over 70 languages • 71.2% of the US web audience is on Facebook • There are more than 350 million active users currently accessing Facebook through their mobile devices Monday, October 17, 2011
  • 18. Subscribe Feature • Now you can share with people even if you are not friends. Monday, October 17, 2011
  • 19. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. Monday, October 17, 2011
  • 20. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. • You can subscribe to others even if you do not allow subscriptions yourself. Monday, October 17, 2011
  • 21. Subscribe Feature • Now you can share with people even if you are not friends. • Only People who allow subscribe buttons on their profile can have subscribers. • You can subscribe to others even if you do not allow subscriptions yourself. • You can control what subscribers see and don’t see. Monday, October 17, 2011
  • 22. Friend vs. Subscriber • Can see what you post • Can only see what is publicly • You see what they post posted • You already subscribe to • Cannot see anything that is friends not open to the public • Have more privileges • You won’t see their updates in your feed Monday, October 17, 2011
  • 23. Subscriber vs. Fan Monday, October 17, 2011
  • 24. Subscription Set Up To allow subscriptions go to facebook.com/about/subscribe After you accept subscriptions you will be prompted choose who can comment on your posts and what notifications you want to receive when new people subscribe. Monday, October 17, 2011
  • 26. 2. Hover Default Setting 1. Hover Monday, October 17, 2011
  • 27. Share with Care Monday, October 17, 2011
  • 28. Audience Selector Public- Anyone can see these. These are also the updates that your subscribers will see in their feeds. Friends - Only your friends can see these updates. Friends except Acquaintances - Facebook determines who you associated with the least and calls these people “Acquaintances”. Only the people you interact with most will see these updates. Custom - Allows you to post only to specific people, exclude certain people or so no one can see your post. Monday, October 17, 2011
  • 31. Manage Lists • Click on list name • Click on “Manage List” in the upper right corner Monday, October 17, 2011
  • 32. Share with only that list Monday, October 17, 2011
  • 33. Ticker Activity Stories Monday, October 17, 2011
  • 35. Facebook Page Best practices Monday, October 17, 2011
  • 36. Facebook Page Best practices • Create a Facebook Fan Page Monday, October 17, 2011
  • 37. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page Monday, October 17, 2011
  • 38. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page Monday, October 17, 2011
  • 39. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page Monday, October 17, 2011
  • 40. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo Monday, October 17, 2011
  • 41. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL Monday, October 17, 2011
  • 42. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 Monday, October 17, 2011
  • 43. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 • Regular updates Monday, October 17, 2011
  • 44. Facebook Page Best practices • Create a Facebook Fan Page • fb.com/page • Welcome visitors with a custom welcome page • Have a larger custom logo • At 25 Fans create a vanity URL • fb.com/stellar247 • Regular updates • Always remember the 80/20 rule of posting Monday, October 17, 2011
  • 45. Develop a Posting Plan Goals: Attract a following of past customers, potential clients and real estate professionals. We want to help our followers understand how to finance and buy a home, sell a home or refinance a home. Approach: Share a mix of helpful home owner and buyer tips, market updates and overall happenings in the real estate market in Colorado Monday: Industry News Tuesday: Sellers Tip Wednesday: Buyers Tip Thursday: Market Update Friday: Local Events & News Saturday: Question/Answer Sunday: Motivational Monday, October 17, 2011
  • 46. Grow your audience • Start with who you know • Work with your existing assests • Cross promote (tagging) • Use Facebook Ads Monday, October 17, 2011
  • 48. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Monday, October 17, 2011
  • 49. Tagging 101 Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall. Steps: 1.Your PAGE must like the page you wish to tag prior to doing a tag. 2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247. 3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag. 4.Continue sharing your message as you normally would. Monday, October 17, 2011
  • 50. Facebook Ads ‣ Target by Demographics, location & Interest ‣ Very inexpensive (ads start at .10 per click!) ‣ Direct to Facebook Business page or outside link. ‣ Easy to use ‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression) ‣ Your ad can have up to 135 characters which is nearly twice as much as Google. Monday, October 17, 2011
  • 51. 2 Ways to get to the Facebook Ad dashboard Monday, October 17, 2011
  • 52. 2 Ways to get to the Facebook Ad dashboard Monday, October 17, 2011
  • 53. 2 Ways to get to the Facebook Ad dashboard Monday, October 17, 2011
  • 67. Military Ad 50.00 Monday, October 17, 2011
  • 68. Measure & Optimize Monday, October 17, 2011
  • 69. See what works Monday, October 17, 2011
  • 73. Other FB Tips Monday, October 17, 2011
  • 74. Other FB Tips • Now allowed 5000 characters for postings Monday, October 17, 2011
  • 75. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews Monday, October 17, 2011
  • 76. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews • Required SSL Monday, October 17, 2011
  • 77. Other FB Tips • Now allowed 5000 characters for postings • Doing away with Discussions and Reviews • Required SSL • No longer allowed to send massages to fans Monday, October 17, 2011
  • 78. 115 million users world wide • 64 million users in North America • Used by 69 of the Fortune 100 Companies • Professional Networking Site Launched in 2003 • Ages 45+ is the largest age demographic Monday, October 17, 2011
  • 79. Best Practices • Fill out your profile to 100% +++ • Have a great photo • Be active • Use Apps • Tie your account to Twitter if you have a twitter account Monday, October 17, 2011
  • 81. Increase Visibility • Go Public Monday, October 17, 2011
  • 82. Increase Visibility • Go Public • Use Keywords Monday, October 17, 2011
  • 83. Increase Visibility • Go Public • Use Keywords • Add Connections Monday, October 17, 2011
  • 84. Improve Connectivity • Fill out your work history • Add all schools activities • Add causes Monday, October 17, 2011
  • 85. Improve your Google Ranking • Use a custom URL • Use keywords • Cross promote your blog and website with your LinkedIn profile • Use keywords to name your website links Monday, October 17, 2011
  • 86. Utilize • Check references for potential bosses or companies you are interviewing at • Get the inside track • Find business and service partners • Find power partners • Look into potential employees Monday, October 17, 2011
  • 87. Make it work for you • Get recommended • Give recommendations • Join Groups • Answer Questions Monday, October 17, 2011
  • 88. Get Content & Grow Your Connections • Answers • Polls • LinkedIn Today Monday, October 17, 2011
  • 93. New on LI • Company Updates • Volunteer & Causes • Easier to improve your profile • Opt out of sharing for advertisers Monday, October 17, 2011
  • 95. Volunteer & Causes Monday, October 17, 2011
  • 99. Profile Improvement Made Easy Monday, October 17, 2011
  • 100. Profile Improvement Made Easy Monday, October 17, 2011
  • 108. Give me a recommendation for this class on LinkedIn and I’ll send you: Facebook Cheat Sheet LinkedIn Cheat Sheet Full of helpful tips and glossary of terms! linkedin.com/in/kellymnoble Monday, October 17, 2011
  • 109. fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.com Monday, October 17, 2011
  • 110. Connect with me: fb.com/stellar247 twitter.com/stellar247 linkedin.com/in/kellymnoble StellarMediaMkt@gmail.com Monday, October 17, 2011