2. “Huge doors swing on small hinges” meaning sometimes the little
things that you add in your profile that set you apart are the things
that open those big doors to opportunity.
Friday, August 30, 13
3. LINKEDIN STATS
✴ 238 million users world wide (84M in the USA)
✴ 27% visits via mobile device
✴ 40% of users check their account daily
✴ LinkedIn counts executives from all 2013 Fortune 500 companies as
members.
✴ LinkedIn members did over 5.7 billion professionally-oriented searches on
the platform in 2012.
Friday, August 30, 13
5. YOUR PROFILE
✴Make a Great First Impression (see Photos Matter)
✴ Optimize - Keywords and Phrases
✴ Be Found - Go Public
✴ Websites & Custom URL
✴ Summary, Experience & Education
✴ Recommendations
✴Spell Check Issues
LinkedIn profiles are searchable through all major search
engines, Including Google, Bing andYahoo.
Friday, August 30, 13
6. Photos Matter
A professional headshot should meet
the following requirements:
1. Focus on subject’s face with limited
distractions
2. Subject should be smiling
3. Subject is wearing clothing that reflects
their personal brand.
4. No sunglasses, no hat, no t-shirts with
slogans or intricate patterns
5. Females no plunging necklines or large,
dangling earrings
Be honest: Do you look the same in your
professional and social media photos? If not,
you have a branding problem.
Friday, August 30, 13
8. SEARCH
• Find People
• Find Jobs
• Find Opportunities
• Stay in the know - Get Updates
Friday, August 30, 13
9. GROWYOUR NETWORK
• How to GrowYour Network
•Email connections
•Import Contacts
•Alumni
•People you may know
•Use apps like CardMunch
• Etiquette
• New Features
• Sync with other accounts
• Notes
• Reminders
• How you met
Friday, August 30, 13
11. HOW DO I
FAQ
• Rid myself of Endorsements and/or the notifications
• Update my email
• Delete my account
• Delete a Connection
Friday, August 30, 13
12. BEST PRACTICES
•Fill out your profile to 100% +++
•Have a great photo
•Be active
•Use the tools
Friday, August 30, 13
13. UPCOMING CLASSES
Social Media Made Simple
Date/Time: September 10th 2Pm – 3:30PM
Location: Southglenn Library – Centennial CO
Investment: FREE
Learn Hootsuite – Learn to use the social media power tool Hootsuite
Date/Time: September 12th 2Pm – 3:30PM
Location: Koebel Library in the DTC
Investment: Early Bird – $25 Regular – $35
The Power of Email Marketing
Date/Time: September 17th 10AM – 11:30AM
Location: Koebel Library Room A in the DTC
Investment: FREE
Create a Stellar Social Media Strategy
Date/Time: September 19th 12PM – 1:30PM
Location: Denver Metro Chamber of Commerce - 1445 Market St. Denver, CO 80202
Investment: 0-$25
Friday, August 30, 13
