3. Social Media Geek
• Myspace member since 2004
Thursday, October 20, 2011
4. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
Thursday, October 20, 2011
5. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
Thursday, October 20, 2011
6. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
Thursday, October 20, 2011
7. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Thursday, October 20, 2011
8. Social Media Geek
• Myspace member since 2004
• Facebook member since 2006
• LinkedIn member since 2008
• Twitter member since 2009
• Google+ member since 2011
Thursday, October 20, 2011
9. What you will learn today
• The basics of Internet Media Marketing
• Why use Social Media?
• Best practices of Facebook, LinkedIn & Twitter
Thursday, October 20, 2011
10. Then Vs. Now
• Companies talked AT the • We can communicate back
customers
• We are more diverse and
• We were easier to target and different
categorize
• We are more savvy and educated
• We were believers consumers
Thursday, October 20, 2011
11. Social Media is just one piece of the puzzle
Tie it all together
Thursday, October 20, 2011
12. Why Social Media
Marketing?
• Join the Conversation
• Build Relationships
• Brand Awareness
• Search Engine Optimization
• Provide a collaborative environment for prospects and
customers.
Thursday, October 20, 2011
13. • There are over 800 million active Facebook (500
million this time last year)
• Facebook supports over 70 languages
• 71.2% of the US web audience is on Facebook
• There are more than 350 million active users currently
accessing Facebook through their mobile devices
Thursday, October 20, 2011
15. Facebook Page Best practices
• Create a Facebook Fan Page
Thursday, October 20, 2011
16. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
Thursday, October 20, 2011
17. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
Thursday, October 20, 2011
18. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
Thursday, October 20, 2011
19. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
Thursday, October 20, 2011
20. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
Thursday, October 20, 2011
21. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
Thursday, October 20, 2011
22. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
• Regular updates
Thursday, October 20, 2011
23. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
• Regular updates
• Always remember the 80/20 rule of
posting
Thursday, October 20, 2011
24. Tagging 101
Here I have tagged Wember Inc in my message so
that this message not only shows up on my wall but
also to the Wember Inc. Wall. Also the tag becomes a
link to that page’s wall.
Steps:
1.Your PAGE must like the page you wish to tag prior to doing a tag.
2.Start typing your message and when you want to tag you use the “@”
sign. So if you wanted to tag Stellar247 you would type @stellar247.
3.Once you start typing the @username the page you wish to tag will
show up in the drop down menu. Select the page you want to tag.
4.Continue sharing your message as you normally would.
Thursday, October 20, 2011
25. • 101 million members worldwide
• 47% of LI members are located inside the USA
• Professional Networking Site Launched in 2002
• Ages 45+ is the largest age demographic
Thursday, October 20, 2011
27. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
Thursday, October 20, 2011
28. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
Improve your connectivity
•Show all your affiliations in your profile: Past
employment and companies, schools, associations
and activities.
• Join groups
Thursday, October 20, 2011
29. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
Improve your connectivity
•Show all your affiliations in your profile: Past
employment and companies, schools, associations
and activities.
• Join groups
Improve your Google rank
•Make your profile public
•Customize your URL
•Include your profile URL in your email signature
Thursday, October 20, 2011
30. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
Improve your connectivity
•Show all your affiliations in your profile: Past
employment and companies, schools, associations
and activities.
• Join groups
Improve your Google rank
•Make your profile public
•Customize your URL
•Include your profile URL in your email signature
Perform/Utilize
•Check references
•Look into companies
•Search for new employees and service providers
•Find content
•Get business
•Ask for recommendations
Thursday, October 20, 2011
31. LI Tips
Increase your visibility
•Optimize your profile
•Add connections
Improve your connectivity
•Show all your affiliations in your profile: Past
employment and companies, schools, associations
and activities.
• Join groups
Improve your Google rank
•Make your profile public
•Customize your URL
•Include your profile URL in your email signature
Perform/Utilize
•Check references
•Look into companies
•Search for new employees and service providers
•Find content
•Get business
•Ask for recommendations
Thursday, October 20, 2011
35. • First ever tweet was in 2006
• There are currently 110 million tweets per day
• The current rate of tweeting is 1,200 Tweets per second
• There are currently 200m registered users with a growth
continuing at a higher pace than before.
• 182% increase in the number of users tweeting from mobile
devices in the past year.
Thursday, October 20, 2011
37. Grow Your Following
• Register your profile on Twellow.com
Thursday, October 20, 2011
38. Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you
back
Thursday, October 20, 2011
39. Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you
back
• Follow the followers of others
Thursday, October 20, 2011
40. Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you
back
• Follow the followers of others
• Only follow active users
Thursday, October 20, 2011
41. Grow Your Following
• Register your profile on Twellow.com
• Find people to follow who you want to have follow you
back
• Follow the followers of others
• Only follow active users
• Unfollow those who do not follow you back within at
least 48 hours
Thursday, October 20, 2011
43. Twitter Tips
• Re-name your profile photo prior to uploading so that it
will be indexed by Google.
Thursday, October 20, 2011
44. Twitter Tips
• Re-name your profile photo prior to uploading so that it
will be indexed by Google.
• Only use 120 characters if you want to have your full
message re-tweeted.
Thursday, October 20, 2011
45. Twitter Tips
• Re-name your profile photo prior to uploading so that it
will be indexed by Google.
• Only use 120 characters if you want to have your full
message re-tweeted.
• Use keywords in your profile bio as well as some of your
tweets so you will be found.
Thursday, October 20, 2011
46. Twitter Tips
• Re-name your profile photo prior to uploading so that it
will be indexed by Google.
• Only use 120 characters if you want to have your full
message re-tweeted.
• Use keywords in your profile bio as well as some of your
tweets so you will be found.
• Use a headshot rather than a logo
Thursday, October 20, 2011
47. Give me a recommendation for this class
on LinkedIn and I’ll send you:
Facebook Cheat Sheet
LinkedIn Cheat Sheet
Twitter Cheat Sheet
Full of helpful tips and glossary of terms!
linkedin.com/in/kellymnoble
Thursday, October 20, 2011
48. fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Thursday, October 20, 2011
49. Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Thursday, October 20, 2011
