LinkedIn is an online professional networking site that allows users to create profiles, search for contacts, and connect with potential employers. The site makes money by allowing companies and recruiters to pay to search profiles and contact members. The document outlines LinkedIn's goals of getting all business professionals to use the site and helping people find jobs through connections on the platform. It discusses challenges like educating users about how LinkedIn generates revenue. Strategies are proposed for LinkedIn to promote itself on social media platforms like Facebook, Twitter, YouTube, and blogs to spread awareness of the site's functions and benefits. Metrics like membership growth rates and a timeline/budget are presented to measure the success of the proposed social media campaign.

1. Join the #1 Online Destination for Business Networking: Linked In By: Carly Stephenson

2. How it Works Online site where ANYONE can make professional profile or online resume Linked In makes money by selling the ability to search and send messages Companies and “headhunters” pay hundreds of thousands to search for potential employees/ people in the field

3. Business Goals Have all business professionals use Linked In People getting jobs by using Linked In Help the economy Challenges Informing the public that Linked In makes most money through activity and not advertising Not just for professionals to stay in contact but to make contacts

4. Theme Very professional, similar to the website Keep consistent color pallet SPREAD THE WORD ON HOW LINKED IN WORKS Linked In is truly there to help people find business contacts

5. Facebook Facebook is Linked In’s biggest competitor Use Linked In’s page on Facebook to show differences and explain how Linked In works: focus on how Linked In makes money Main differences include: No pictures except profile picture and no posting on contacts walls

6. Twitter Large competitor Linked In currently uses Twitter to blogg and post Links, many are not useful Need to work on more posts about Linked In tips Some previous great posts include links to: “why hitting I don’t know this person is a bad idea” and “How Linked In should embed itself in our professional lives”

7. You Tube Currently on You Tube there are How to for Linked In and Linked In For dummies; this is great but more is needed You Tube needs to share how they make money, they need clips of head hunters using Linked In to hire people You Tube needs clips of success stories; people getting jobs from Linked In

8. Blogg Similar to You Tube Linked In should have a blogg at Blogger.com or a similar site Here Linked In can do similar posts to Twitter with updates and suggestions Best part is people can comment and share there stories, thoughts and experiences with Linked In and users Comments will give Linked In ideas of what should be changed on the site

9. How to Measure Success Growth/ more usage 2007 growth was 323% in 2010 growth should be 500% More and more people are on social networking sites making this an easy goal Unemployment is high so people should be using free resources

10. Budget / Timeline Campaign will begin June 1rst and last 1 year Measuring the 2nd half of 2010 and the 1rst half of 2011 Budget will be $10,000 because it will be online and mostly free