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Mkt4025 W5

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Stephan Dahl
Stephan Dahl
BusinessHealth & Medicine
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Temporal Models of Health Behaviour: TTM/SOC and PAP MKT4025
Where we are at ,[object Object],[object Object]
What we have not done ,[object Object]
Time-adjustment ,[object Object],[object Object],[object Object]
Culture Shock ,[object Object],[object Object],[object Object],[object Object],[object Object]
Death (and separation!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Social Marketing Terms ,[object Object],[object Object],[object Object],[object Object]
Precaution Adaptation Process Model 1. Unaware of Issue 2. Unengaged by issue 3. Deciding about action 5. Decided to act 6. Acting 7. Maintenance 4. Decided not to act
PAP Model 1. Unaware of Issue 2. Unengaged by issue 3. Deciding about action 5. Decided to act 6. Acting 7. Maintenance 4. Decided not to act - Mass-media messages - Direct normative pressure - Personal experience ,[object Object],[object Object],- Time/effort/Resource requirements - How-To knowledge - Reminders and cues to action - Assistance/Support ?
TTM (Glanz, 2002) Main-tenance Action Preparation Con- templation Precon-templation Behaviour has changed for more than 6 months. Behaviour has changed for less than 6 months. Intention to take action in next 30 days. First steps taken. Intention to take action in next 6 months No intention to take action in next 6 months
TTM Precontemplation Maintenance Contemplation Preparation Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social-liberation omitted Overwhelming Contra Overwhelming Pro Decisional Balance Self-efficacy (directional only) Confidence Temptation (Glanz, 2002)
Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical voices ,[object Object],[object Object],[object Object],[object Object]
Next week ,[object Object]

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Mkt4025 W5

  • 1. Temporal Models of Health Behaviour: TTM/SOC and PAP MKT4025
  • 2.
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  • 8. Precaution Adaptation Process Model 1. Unaware of Issue 2. Unengaged by issue 3. Deciding about action 5. Decided to act 6. Acting 7. Maintenance 4. Decided not to act
  • 9.
  • 10. TTM (Glanz, 2002) Main-tenance Action Preparation Con- templation Precon-templation Behaviour has changed for more than 6 months. Behaviour has changed for less than 6 months. Intention to take action in next 30 days. First steps taken. Intention to take action in next 6 months No intention to take action in next 6 months
  • 11.
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  • 14.