15. WOMEN INTHE U.S.ACCOUNT
FORTHE SPENDING FOR:
91% OF NEW HOMES
65% OF AUTOMOBILES
92% OFVACATIONS
89% OF BANK ACCOUNTS
80% OF HEALTHCARE
Friday, June 14, 13
16. Women Will Control 2/3 of the
Consumer Wealth in the U.S.
OverThe Next Decade
68%
32%
Women Men
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17. A record 40% of all U.S. households
with children under the age of 18
include mothers who are either the
sole or primary source of income
for the family.
UP FROM ONLY 11% INTHE 1960’S.
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18. WOMEN ARE AIDING WOMEN
TO SUCCEED IN BUSINESS
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19. 70% OF NEW COMPANIES INTHE
U.S.ARE STARTED BY WOMEN
70%
30%
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20. KICK-OFF
EVEN WHEN MEN ARE INVOLVED,
WOMEN LEAD 4 OF 5 STAGES OFTHE
PURCHASING PROCESS
OWNERSHIP PURCHASE
WORD OF
MOUTH RESEARCH
KICK-OFF
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21. 80% OF NEW PRODUCTS FAIL
BECAUSETHEY DO NOT
CONNECT WITH WOMEN
80%
20%
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23. 74% OF WOMEN SAY BRANDS
MUST LISTENTOTHEM, OR
THEY’RE WILLINGTO WALK AWAY
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24. KNOWTHAT WOMEN PROCESS
INFORMATION DIFFERENTTHAN MEN
Women have 4 times as many neurons connecting
the left and right sides of the brain
Rationalization
Logic
Analytics
Imagination
Insight
Creativity
Number skills 3-D Forms
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27. KNOW WHERE SHE IS
WOMEN MAKE UP 58% OF ALLTOTAL
ONLINE SPENDING SPENDING
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28. KNOW WHAT SHE IS DOING
WOMEN OUTNUMBER MEN INTOP SOCIAL
NETWORKING SITES
64%82%58%
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29. 91% OF WOMEN
FEEL MARKETERS DO NOT
CONNECT WITHTHEM
FOCUS ON HER
UNDERSTAND HER NEEDS
UNtargeted
UNconnected
UNrespected
UNinformed
UNsure
DON’T TALK DOWN TO HER
PROVIDE DETAILS
HELP HER MAKE A DECISION
Friday, June 14, 13