The document discusses developing a vision for Yorkshire Tea by focusing on the concept of "finding your cup of tea". It notes that tea drinking is a quintessential British tradition and that the ideal cup of tea means different things to different people. It then provides examples of activities or experiences that could represent someone's "cup of tea", from living in New York City to changing the world. The vision focuses on how tea occasions allow time for enjoyment and relaxation.

1. Stephanie Kelly [email_address] stephanieakelly.wordpress.com Account Planning School of the Web Assignment

2. Assignment: To develop a vision for Yorkshire Tea.

3. Tea drinking is seen as a quintessential British tradition, with 130 million cups drunk every day. - Daily Mail Report , June 2008

4. A. Cup. Of. Tea. If you ask 130 million people what they’re ideal cup of tea is, you’ll get 130 million different answers. Some would give you a specific brand. Or they’re favorite brew. Some would say ‘with honey.’ While others would contest that milk should be the only addition. And still, some wouldn’t even mention tea.

5. Living the New York City: It’s my cup of tea.

6. Tuesday Night Live Jazz: That’s my cup of tea.

7. Making Cookies with Mom: That’s my cup of tea.

8. Knitting A Scarf for Winter: That’s my cup of tea.

9. Seeing The World: That’s my cup of tea.

10. Falling From The Sky: That’s my cup of tea.

11. Completing the New York Times Crossword: That’s my cup of tea.

12. Changing The World, One Tree At A Time: That’s our cup of tea.

13. Tea occasions represent an opportunity in the day to do something for yourself. Whether it’s enjoying a cuppa in the morning or before bed, chatting with girlfriends or gossiping with coworkers, reading a book or browsing your favorite magazine. These moments allow time for enjoyment and relaxation in a world plagued by chaos, overbooked schedules and deadlines. So, whether you cup of tea is a moment in your day - or a more figurative interpretation, it’s time to…

14. ‘ Find your cup of tea.’

15. Image Credits http://farm2.static.flickr.com/1208/1431110868_3ae4fd22e3.jpg?v=0 Treesforlife.co.uk Needled.wordpress.com Needled.wordpress.com http://wicr.uindy.edu/graphics/live%20jazz.JPG http://www.1a-versand.de/catalog/images/Pbilder/693812_mi.jpg marketing.istcnet.org/.../Bus_traveller.jpg http://www.viladdia.com/gift-ideas/images/JUMBO-TEACUP.jpg lh5.ggpht.com/.../crafts-knitting.jpg