Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podcasters

Peter Samis Associate Curator of Education & Stephanie Pau Associate Producer Interactive Educational Technologies San Francisco Museum of Modern Art Artcasting at SFMOMA : First-Year Lessons, Future Challenges for Museum Podcasters Museums & the Web 2006 - Albuquerque, NM - 3.23.06

The hottest thing since sliced bread? ,[object Object]

Is it just San Francisco that’s so iPod-obsessed?

[object Object],[object Object],Sources: Pew Internet Project; Apple Computer, Inc.

So is it just a new vehicle for an audio tour? Well not exactly …

Pitfalls of Podcasts as Audio Tours ,[object Object],[object Object],[object Object],[object Object],[object Object]

San Jose Solution: The Notes feature

aka Apple’s Museum Mode ,[object Object],[object Object],[object Object],[object Object]

Podcasting ≠ Museum Mode User’s hardware Museum’s hardware RSS/ downloads Museum desk/ staffed

Next question: DIY or hire out? ,[object Object],[object Object],[object Object],[object Object],[object Object],Considerations:

Our First Two Experiments Richard Tuttle Robert Adams Very time consuming…

In our case, the answer was Yes. Did we have an outside partner who could help? ,[object Object],[object Object],[object Object],[object Object]

Given the confidence , creativity & capacity we were afforded by our collaboration with Antenna… We were able to dream larger.

Enter SFMOMA Artcasts: ,[object Object],[object Object],Beyond an audio tour:

A Believer of the airwaves.

One that people can listen to on the go. One they have an incentive to bring back.

A $2 admission discount at all price levels when they show their Artcast: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Each Artcast episode has Two Tracks: On the Go In the Museum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voices from the Collection Bruce Conner

Voices from the Collection Cellist-composer Joan Jeanrenaud

Voices from the Collection Chuck Close Janet Cardiff

Guest Takes Pamela Z JT Leroy Beth Lisick

Entering the Blogosphere… Viral Marketing

Contact and recruit “Guest Take” talent Pull audio from archives or record live visiting artist Review Transcripts Workflow for creating a podcast SFMOMA Draft and edit Script for Narrator Hand all of this over to Antenna Meanwhile, back at SFMOMA… Begin brainstorming for the next episode! Record Vox Pop w/ Antenna Add layers of music, editing magic Record narration, mix “Vox Pop” Antenna Audio Review “roughs” and finalize! SFMOMA & Antenna Update RSS Feed Update SFMOMA web, newsletters, print Get the word out in the blogosphere Sync images to final audio

So a big question remains… Does all of this point to a device-independent future… Audio tour companies becoming contract sound designers without the liability of amortizing an arsenal of equipment? And everyone out of the hardware business? (except for the PBX server folks!) with a variety of audio/media formats and tones suited to different audiences and moments…

Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podcasters

Recommandé

Recommandé

Contenu connexe

Similaire à Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podcasters

Similaire à Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podcasters (20)

Artcasting at SFMOMA: First-Year Lessons, Future Challenges for Museum Podcasters