1. A Critical Analysis of the SEO of WordPress.com Stephan Spencer, Vice President of SEO Strategies (Formerly: Founder of Netconcepts)

4. A Blog is an Asset My 18-year-old daughter, Blogger & SEO. $5 - $30 / day passive income. Started when she was 14. SEO: So simple even a child can do it!

5. Now let’s critique WordPress.com!

6. One of the most important home pages on the Internet

7. So why is the navigation so weak?

8. The lack of strong text-based navigation is a real missed opportunity

9. Contrast this with the strong text nav on Yahoo’s home page

10. Great that these are text links. Bad that these are uber-generic keywords.

11. What’s the keyword focus?

12. Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal

13. Sort by search volume and switch to exact match

14. CTR: ~40% ~10% ~9% ~5%

15. http://siteexplorer.search.yahoo.com

19. The SEO power of WordPress.com lies with their community. Let’s pick one of their blogs...

20. Everything looks copasetic until you dig deeper...

21. Duplicate content & canonicalization issues

22. Also note the 319 estimated number of pages indexed is bogus. Get a more accurate number with “&start=990&filter=0” to the end of the Google search results URL

23. Uh oh. The redirect is a 302 instead of a 301, which doesn’t pass PageRank