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IN 2011,




           stephanie wiriahardja • @stephawie • december 2012
IN 2011,
SMALL BUSINESSES MADE
UP 98% OF ALL BUSINESSES
IN BRITISH COLUMBIA




           stephanie wiriahardja • @stephawie • december 2012
ACCORDING TO VERTICAL RESPONSE
IN Q3 OF 2012,


   43%
   spend 6+ hours    an increase of 66%
   on social media   from last year.



       70 %
    of SMBs are on
                         90%
                     of SMBs are on
    Twitter          Facebook




                       stephanie wiriahardja • @stephawie • december 2012
OBJECTIVE
TO INCREASE THE NUMBER
OF SALES THROUGH
SOCIAL MEDIA




                stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
$35
on promoted ads
targeting all of Canada
for this campaign




                          stephanie wiriahardja • @stephawie • december 2012
$35
on promoted ads
targeting all of Canada
for this campaign

Liked
720x in              3    days


                                 stephanie wiriahardja • @stephawie • december 2012
Set up your dashboard             Track all mentions




  Be everywhere                         Be a source




                        stephanie wiriahardja • @stephawie • december 2012
social media is
NOT A SPRINT,
IT'S A MARATHON.




                  stephanie wiriahardja • @stephawie • december 2012
Stephanie Wiriahardja
                         • Community Celebratoire of HootSuite
                         • Top 7 Nominee “Must Follow 2013”
                           for Social Media Awards
                         • Startup Weekend Vancouver 2012
                           and Lean Startup 2012 Mentor




<place Stephanie here>




                                   stephanie wiriahardja • @stephawie • december 2012

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Introduction to Social Media for SMB

  • 1. IN 2011, stephanie wiriahardja • @stephawie • december 2012
  • 2. IN 2011, SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA stephanie wiriahardja • @stephawie • december 2012
  • 3. ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012, 43% spend 6+ hours an increase of 66% on social media from last year. 70 % of SMBs are on 90% of SMBs are on Twitter Facebook stephanie wiriahardja • @stephawie • december 2012
  • 4. OBJECTIVE TO INCREASE THE NUMBER OF SALES THROUGH SOCIAL MEDIA stephanie wiriahardja • @stephawie • december 2012
  • 5. stephanie wiriahardja • @stephawie • december 2012
  • 6. stephanie wiriahardja • @stephawie • december 2012
  • 7. $35 on promoted ads targeting all of Canada for this campaign stephanie wiriahardja • @stephawie • december 2012
  • 8. $35 on promoted ads targeting all of Canada for this campaign Liked 720x in 3 days stephanie wiriahardja • @stephawie • december 2012
  • 9. Set up your dashboard Track all mentions Be everywhere Be a source stephanie wiriahardja • @stephawie • december 2012
  • 10. social media is NOT A SPRINT, IT'S A MARATHON. stephanie wiriahardja • @stephawie • december 2012
  • 11. Stephanie Wiriahardja • Community Celebratoire of HootSuite • Top 7 Nominee “Must Follow 2013” for Social Media Awards • Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor <place Stephanie here> stephanie wiriahardja • @stephawie • december 2012