3. Advocacy is Different Public Relations is getting your libraries message across – This is who we are and what we do, where and for whom. Marketing is understanding your customer and how to best deliver services and products Advocacy is marketing an ISSUE. Support and awareness are built incrementally. Advocacy is an agenda and not an event!
4.
5.
6.
7. Ask Yourself . . . How do libraries differ as an issue? From the listeners point of view and experience.
8.
9. Selling Ideas You are engaging in an INFLUENCE agenda. Selling is not a dirty word! Politics is not a dirty word!
10. Essentials for Advocacy Someone who needs to care Courage Trustworthy Passion Belief Proofs Stories and Knowledge Respect for whom you need to influence Understanding beyond caricature (e.g. Politicians, the “Boss”, Teens, Seniors, The “Public”, Vendors...)
19. Why is Advocacy Needed? To avoid downsizing of locations, budgets, staff, collections that hurt end user opportunities and goals To address shallow thinking about the web and electronic resources like e-books To speak up for the silent majority of library users To position libraries in the minds of funders and decision-makers To prepare for future success and to build a well of support and goodwill To inoculate against political and local competition for resources an capital
27. What Visuals Might Underperform Books (stacks, fans, generic) Discs (and especially diskettes) Technology (desktops! CRTs!) Standard Clip Art and templates Models versus locals or real people Static building shots that don’t change No staff pictures
40. The Baker’s Dozen: LVA Top 13 Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.) Readers Advisory was 14th
41. Gale Library Databases Compare Very Well to Other Web Experiences
51. ScaryCreative Graffiti Tag (with stencilled watercolours) Sidewalk Chalk Door Hangers Vanity Plates Build a Bear American Girl Geo-games Foursquare Mayors Tattoos Where’s Waldo? Mascots Your idea here...
64. Metrics Traditional versus New Statistics Statistics versus Measurements Visualizations Geo-IP data Massive increases in virtual usage Community badges and widgets API’s, Facebook links, etc. Satisfaction surveys, really.
65. Examples of Advocacy at Work http://www.cecil.ebranch.info/about-us/support-us/my-library-my-lifeline/
72. Supporters of the Library of Michigan formed "Hands Around The Library", surrounding the 1800' perimeter of the building. People from all walks of life and all age groups joined together to attempt to block the closing of this world class facility.
73. More than 525 supporters of the Library of Michigan gather to protestGovernor Granholm's planned closing of Michigan's State library this Fall.
80. The Virtual Handout The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/ The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/ The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/ The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/ Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98. Learn to tell a story for influence and not just Information and entertainment
99. Have Your Users, Members, Patrons Students Professors Tell the Story Invest the time and train a few.
100.
101.
102. The American Values debate is good for libraries. What about our children? is good for libraries. Family values and traditions is good for libraries. The economy issue is good for libraries. Get the idea? This is apolitical.
103. Make Your Own Dazzle CafePress Zazzle Self Publishing sites like >>>>> Flickr, Blogger, WordPress, etc. Posters
104. Make Your Own Dazzle YouTube TeacherTube LinkedIn Gale widgets, AccessMyLibrary Apps, etc.
109. People Love Their Libraries but Libraries Cannot Live on Love Alone. source: http://www.distilled.co.uk/blog/wp-content/uploads/2009/05/conversation.jpg
110. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com
