Social Media Symposium

1. Social Media @ HPL
Laura Lukasik
Krystin Parkinson
October 3, 2016

2. Overview
 Policy
 Basics
 Campaigns
 Successes
 Analytics & Tools
 Strategy & Stories
 Q&A

3. Policy

4. Platforms
Facebook
Flickr Commons
Instagram
Pinterest
Twitter
YouTube

5. Campaigns

6. Campaigns

7. Campaigns

8. Campaigns

9. Successes

10. Successes

11. Sharing

12. Tools
&

13. Tools
 Define demographics engaging with us
 Drill down to define engagement on all
platforms
 Determine how long users interact with our
pages
 Analyze impact of posts

14. Tools
 Branded content from all platforms from all
staff
 Manage and schedule posts
 Monitor and engage with customers
 Tracking Ow.ly links allows for deeper insight

15. Tools
https://blog.hootsuite.com/best-time-to-post-on-facebook-
twitterinstagram/
https://www.fastcompany.com/3036184/how-to-be-a-success-at-
everything/the-best-and-worst-times-to-post-on-social-media-infograph
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-
media-users/

16. Analytics
5,662
6,140
6,702 7,205 7,562
7,975 8,490
9,014
11,440
12,353
0
2,000
4,000
6,000
8,000
10,000
12,000
2014
Q1
2014
Q2
2014
Q3
2014
Q4
2015
Q1
2015
Q2
2015
Q3
2015
Q4
2016
Q1
2016
Q2
Social Media Fans All Platforms

17. Analytics
@HamiltonLibrary
Tweets 9,051
@HamiltonPublicLibrary
2,749 People Checked In
5,027 Total Page Likes
Charts represent Sept. 2016

18. Strategy
Quarterly Approach
Program Guide
Website Calendar and Carousels
LCD Screens
Social Media
Data

19. Stories