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- 1. Future Ready Libraries: Seducing the Customer Stephen Abram, MLS NNYLRC: Northern NY Library Resources Council Potsdam, NY Oct. 7, 2011 These slides are available at Stephen’s Lighthouse blog
- 2. Change Reducing Suspense: And the answer is . . . .
- 3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]
- 4. Smelly Yellow Liquid Or Sex Appeal?
- 5. It’s the Whole Experience
- 6. News Flash “The Internet and technology have now progressed to their infancy”
- 7. 7 Gifts to Libraries, Publishers & Booksellers The book isn’t dead or dying. It is evolving. Our users/customers are improving. Technology is going social and can support social acts. The PC isn’t dead, but, again, it’s evolving and more mobile. We know more about our customers than ever before. Talent, Insight, Community, have social value. Opportunities always exist more in times of change
- 14. Change can happen very fast
- 15. Gift #1
- 19. GBS
- 20. Launched in US on June 30th
- 22. Back Office: Baker & Taylor Expected Launch Fall 2011
- 23. Launched July 2011 $15 Billion Franchise
- 25. Can we frame the e-book issue so that it can be addressed rationally?
- 26. Why do people read?
- 27. Why do people read? To learn To engage in hearing other’s opinions (to agree or disagree or understand) To develop more knowledge about myself and develop as a whole person To be entertained and laugh, to engage and interact To address boredom and the inexorable progress of time To research and keep up-to-date To participate well in civil society (everything from news to voting) To be informed (and maybe smarter) To understand others (individually and culturally) To escape our day-to-day lives To stimulate the imagination and be inspired or spiritual To write and communicate better through reading others To teach To have something to talk about To connect with like-minded people
- 28. Fiction
- 29. Non-Fiction
- 32. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
- 35. Gift #2
- 36. Content Spam
- 40. Media literacy
- 44. Reputation, Etc.
- 45. Reading literacy
- 46. Numeracy
- 48. Social literacy
- 50. Web literacy
- 51. Content literacy
- 56. FixYa (fixya.com Helium (helium.com)
- 67. Wonder How To (wonderhowto.com)
- 74. Ask (ask.com)
- 82. eHow (ehow.com)
- 89. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging Whack-a-Mole: Farmer Panda Panda Silver GOOG
- 90. Gift #3
- 92. Sensemaking: Too much choice
- 93. Why do people ask questions?
- 94. What are your top 10-20 questions?What is the service portfolio model that goes with those?
- 95. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
- 96. Driving the Knowledge Portal alignment with User Behaviour
- 99. The Chapter and Paragraph Universe
- 100. Integrated with Visuals – graphics and charts
- 102. Integrated with Sound and Speech
- 103. Integrated with social web
- 104. Integrated with interaction and not just interactivity
- 105. How would you enhance a book?
- 107. Learning
- 108. Discovery
- 109. Progress
- 110. Research (Applied and Theoretical)
- 111. Cultural & Knowledge Custody / Conservation
- 113. Grocery Stores
- 114. Grocery Stores
- 115. Grocery Stores
- 116. Cookbooks, Chefs . . .
- 117. Cookbooks, Chefs . . .
- 118. Meals
- 119. Gift #4
- 120. Mobility: Where the Patron Is
- 121. Mobility
- 123. Gift #5
- 124. Libraries are Social Institutions
- 127. Transparent distrust and radical intellect
- 128. The Filter Bubble
- 129. Finding black hole data (like non-digital)
- 130. Networking with a Closed Circle
- 131. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
- 132. Tagging and organizing – offline remembering
- 133. Information ethics and creation
- 135. Do you know them? Or do you know retail sales numbers or circulation numbers better?
- 136. Health . . .
- 137. Career Advice and Job Finding
- 138. Genealogy
- 139. Homework
- 142. Libraries Are Social Institutions
- 146. Focus on the Questions (Needs, CRM)
- 147. Build or Buy Knowledge Portals (Meals)
- 148. Emphasize Content Quality (not books)
- 149. Expand Social Media Programs on Information Literacy
- 150. Advocate and Align with the Listener
- 151. Tell Stories, Have users tell stories
- 152. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
- 154. Focus on the ShiftsAnd Innovate THERE The biggest shift from the internet and the web has been the social web.
- 156. The power of libraries
- 157. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook or Google+: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1