22. Welcome
Questions for Today:
1. What is REALLY happening with eBooks?
2. Where is all this change taking us?
3. Do people still value the book?
4. What’s next?
5. What is the role for librarians in our info-
future?
23. There is no guarantee that the e-
book scenario will play out to
include libraries
24. What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates college libraries from Google/Bing?
26. Why do people ask questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
27. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
29. Why do people read?
1. To learn
2. To engage in hearing other’s opinions (to agree or disagree or understand)
3. To develop more knowledge about myself and develop as a whole person
4. To be entertained and laugh, to engage and interact
5. To address boredom and the inexorable progress of time
6. To research and keep up-to-date
7. To participate well in civil society (everything from news to voting)
8. To be informed (and maybe smarter)
9. To understand others (individually and culturally)
10. To escape our day-to-day lives
11. To stimulate the imagination and be inspired or spiritual
12. To write and communicate better through reading others
13. To teach
14. To have something to talk about
15. To connect with like-minded people
57. Skirmishes but Big Ones
App Store Rules
Porn – e.g. Sports Illustrated
No Criticism rule
Politicians’ apps
Satire
Pulitzer Prize winner
Books as an app require approval
Potential restraint of trade
Who chooses?
Censorship . . .?
58. What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just
interactivity
How would you enhance a book?
66. Broadband
You must clearly understand the latest US FCC
Whitespace Broadband Decision – THIS IS
TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the
home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)
Mobile dominates
Largest generation
67.
68. •
The Future Discovered
Stem Cells
• fMRI and The Brain
• Cloning
• Trucking and GPS
• Wind and other energy
• Nanotechnology
• Robotics
• Massive Book Digitization
• Music
• Translation
• Streaming Media
• Seed Bank
83. Context
• Information and Knowledge-based economy
• Globalization
• There is an education economy
• Stress on core markets (US)
• Changing knowledge about current crop of
students (genome, eye
tracking, gaming, IQ, ICT and social
behaviours, etc.)
• Information ethics and copyright
84. Books
• Reception of Reading and Experience
• Fiction – paper, e-paper
• Non-Fiction
• Articles - disaggregation
• Media – physical vs. streaming
• Learning Objects
• Stories vs. Pedagogy
85. Technology Context
• Cloud (SaaS, PaaS, IaaS)
• Laptops and Tablets
• Mobility / Smartphones
• Bandwidth (Wired, WiFi, Whitespace)
• Learning Management Systems
• Streaming video and audio vs. download
• HTML5 and Apps – the battle
• Advertising auction models and ‘product’
• New(ish) Players
(Amazon, Apple, G, B&N, Uni’s, states/provinces/
nations)
86. The BASICS
• Containers for Pedagogy
• Created by Teams (e.g. 40,000 authors a year for
Cengage alone) (yes that’s a lot of lawyers)
• Copyright and complicated layering of millions of
rights (creators -
pictures, graphics, video, tests, text, documents, e
tc.)
• Serious Lawsuits:
Feist, Texaco, LSUC, Tasini, NatGeo, Authors
Guild, jStor, GBS, etc.
• Complex extension opportunities (links to
articles, databases, library assistance, etc.)
88. Should we tie students and
professors to a specific and
proprietary device or operating
system?
89. What is the priority?
Price, Cost, Value, ROI
Managing or Mandating the Adoption Curve
Learning and Progress
Societal Impact = 17%, 40%, 70%?
90. Death of the Traditional Textbook?
• Shallow pool innovation – e-copies
• Open Access Textbooks?
• Coursepacks and e-coursepacks?
• Apple?
• Google?
• Etc.
91. What is Changing?
1. Componentization of pedagogy
2. Enhanced textbooks
(tests, tracking, video, etc.)
3. Advanced e-learning
4. Ability to archive
5. The purchaser matrix (individual
student, class, institutions, state/province/co
untry)
6. Textbook boundaries (library links first…)
92. Pricing Models
• Buy the print copy
• Buy the exact electronic copy of the print
• Buy both (bundling)
• Rent the print or e-copy for a specified period
• Create custom coursepacks in print or e-copy
• Buy at the course level included in fee
• Buy at the institution / enterprise level
• Buy at the state/province level
• Espresso Book Machines
• Pay-per-use, micro-payments, ‘Square’ and phones
93. This era will see a Fundamental
Reimagining the Textbook
For the present there will be those
who resist and the resisters will be
the majority.
94. Thanks
Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
Cengage Learning (Gale)
Cel: 416-669-4855
stephen.abram@cengage.com
Stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Google+, LinkedIn, Plaxo : Stephen Abram
FourSquare, Path: Stephen Abram
Twitter, Quora, Yelp, etc.: sabram
SlideShare: StephenAbram1
Editor's Notes
IntroductionHi everyone – I’m Kathy Gawronski – Director of Marketing for Gale Cengage Learning Thank you for having me today to talk a bit about how libraries can tell their stories - the stories of how they transform lives in the communities they serve
