19. So What?
Employer’s expect it.
Recruiters screen &
verify applicants
using social
networks.
Unemployment rates
skyrocketing!
20. So What?
Employer’s expect it.
Recruiters screen &
verify applicants
using social
networks.
Unemployment rates There are more job
skyrocketing! seekers compared to
number of jobs available!
27. Getting Real
Communication Skills: Effective utilization of
language skills
Follow your passion, find target niche
Networking Skills: Establishing relationships
in order to get hired, climb the ladder, and
stay employed
28. Action Items
Start Now!
Be a differentiator!
Discover - Who you
are...Develop Plan “Be the best at
something for a
Create - Build specific audience.” -
Content Dan Schawbel
Communicate - Get Build effective
word out! Market relationships!
Maintain - Update, Grow Network!
Manage Reputation
31. More Information
Daniel Schwabel
www.danschawbel.com
Tony Robbins - Why we do
what we do video
www.ted.com
Barack Obama
http://www.visualcv.com/
barackobama
33. Acxiom is a global leader in interactive marketing services,
Acxiom connects clients with their customers through deep consumer insight that
enables effective and profitable marketing initiatives and business decisions. Acxiom's
consultative approach spans multiple industries and incorporates decades of experience
in consumer data and analytics, information technology, data integration, and consulting
solutions for effective marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves
clients around the world from locations in the United States, Europe, and Asia-Pacific.
Stephen C Kincaid is a Technical Executive servicing
two major financial services corporations within the
banking/credit card industry. He leads overall strategies and architectures
for his clients’ solutions and provides oversight into technical development of large,
complex, or high risk solutions. He provides the highest level customer interface and
continuity at strategic planning levels to address business requirements and provide
tangible results. He works to ensure client solutions take maximum advantage of
Acxiom's standard solutions and services.
Notes de l'éditeur
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
“The American Marketing Association (AMA) defines a brand as a \"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.” Source: About.com article by Laura Lake, “What is branding, and How Important is it to your marketing strategy?”
Provide an overview of each and their purpose.
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\"18% of working college graduates report that their employer expects some form of self-marketing online as part of their job.\"Digital Footprints, Pew Internet and American Life Project, December 2007.
\"22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks.\"Careerbuilder.com & Kaplan
\"There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them.  Differentiation through branding is imperative for success.\"Hartford Courant & WSJ
SOURCE: http://danschawbel.com/personalbranding.htm
SOURCE: http://www.tradingeconomics.com/
“Initially, it was largely the creative classes who saw that an online following could eventually grow into paying customers. For example, rock musicians who once spent years trying to land a record deal with a major label created pages on the popular MySpace social networking site, forged bonds with online fans through free downloads or other audience-participation efforts and eventually sold compact discs or song downloads to a loyal following.”
SOURCE: Advertising Yourself: Building a Personal Brand through Social Networks
Published: April 15, 2009 in Knowledge@Wharton
Speak to Name Recognition (Aunts & Uncles purchasing domains for newborns)
Speak to Social Networking Rules of Engagement - Associate Policies
Speak to Public Nature of Online Media