Future Trends In Social Media

Where Next For Social Media

29 June 2012
Steve Dale
London Information & Unless
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Collabor8now Ltd
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Saturday, 30 June 2012

Trending Themes For 2012

@stephendale

What I will cover

•The world is changing (some stats)
•Quantity vs. Quality - in search of
relevance
•Reputation, influence and trust
•Technology
•The future is ‘appified’ and mobile

@stephendale

“Social Media” in a nutshell Donut
Twitter I’m eating a #donut
Facebook I like donuts
This is where I eat donuts
Instagram This is a vintage photo of my donut
Here I am eating my donut
LinkedIn My skills include eating donuts
Pinterest Here’s a recipe for making donuts
Last FM Now listening to “Donuts”
Google+ I’ve joined a circle of donut-eating enthusiasts
Reddit There’s a conspiracy around donut eating
@stephendale
Source: Many

some

lies,
damn
lies
and

sta-s-cs

5 @stephendale

Number Of Users Monthly Visits

Time Spent
Source: http://marciamarcia.tumblr.com @stephendale

Every Minute On The Internet

@stephendale

2.1 billion Internet users 555 million websites

350 million Facebook users log-in via mobile phone

5.9 billion mobile subscriptions - more than number
of tooth brushes!

Apple’s iPad share of global tablet web trafﬁc is 88%

No. of network devices = global population - will
be 2 x global population by 2015

Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ @stephendale

Social networking and mobile
devices.
•66% of online adults use social
media platforms such as Twitter,
Facebook, Myspace or LinkedIn
•Smartphone and tablet shipments
now outpace PCs.

•41% of Gen Y say social media is
important to them in the workplace.
•64% of Gen Y download
unauthorised applications at least
once per week to get their job
Sources: done.
Pew Internet and American Life Project,
IDC Predictions for 2012
Prescient Digital @stephendale

The world is
changing.
People are
empowered like
never before.

@stephendale

BUT....

11 @stephendale

Quantity is growing at
the expense of quality!


in
search
of

relevance...
13 @stephendale

The Rise And Rise Of Digital
Curation

“Social
Curators” use their insight
into a particular audience to
determine what might interest them
@stephendale

g

d in
ren

&
T
o n
ga4
gre
Ag
15
@stephendale

t io n
m a
fo r
d
In
l is e
o n a
P e rs

@stephendale

reputa-on,

inﬂuence

and
trust
17
@stephendale

Knowledge from a
trusted source is
richer than what
we can discover
for ourselves

Photo: Flickr.com by Jackie Welberg!

@stephendale

How credible are your sources?

rce: Stuart McCrae www.smcrae.com ! @stephendale

ce
e n
f lu
d in gly
an s in
n a
Your

i o r e
networks

at c
in t
might know

t
u ing
ep an
r
e eco porm t
n lin b
O are im

Influence Measurement Services?
@stephendale

technology

21 @stephendale

...but

technology
can

influence
human

behaviour

@stephendale

Gamification

Increasing use in serious/professional
networks to encourage engagement and
participation.

Demise of the Desktop PC


Mobile will be bigger than
desktop Internet within 5 years.

Source: Morgan Stanley Internet Trends Report 4 Dec 2010


Working patterns are changing

More than a third of
enterprise employees
are working outside
the ﬁrewall and
need tools that keep
them connected with
their peers and
business applications.
Source: Forrester

@stephendale

Access to data and information,
anywhere, anytime, any device.

Cloud services can provide real-time data
synchronisation
@stephendale

Rise of the Apps!

2005 – 2010 Design for
PC, think about Mobile

2011/12/? Design for
Mobile, think about PC


Apps


MIT/Deloitte Report 2012

@stephendale

Apps
-‐
some

interes-ng

examples..
32 @stephendale

Location-based Services


Augmented Reality

New York Nearest Places: lets you explore Golfscape GPS Rangeﬁnder: an augmented reality
New York like never before. And you have range ﬁnder for Golf lovers. It covers 35K+ Panoramascope: gives you information about
seen nothing yet. courses. It displays the distance from front, your surroundings (mountains, their names).
center, and back of green.

Cyclopedia: adds Wikipedia information to your Theodolite: a little app that acts as your Star Chart: gives you your very own virtual
reality. When you move your iPhone around, the app compass, GPS, map, and two-axis inclinometer. star chart on your iPhone. Just point your
will automatically dig up information and display it on Great for hiking and active sports in general. iPhone to the sky and this app will tell you
your screen. what you are looking at.


Take-‐aways
• Social Media is ubiquitous. The numbers keep getting
bigger. But information Quantity is beating Quality.
• Curation and personalisation becoming increasingly
important as people seek out relevant information.
• Online reputation, influence and trust becoming the
DNA of the web.
• Gamification comes to serious/professional networks
• The future is mobile and ‘appified’. Products/services
not designed for mobile will flounder.
• Users/workers expect data & information anywhere,
anytime, on any device.
35 @stephendale

Sources/References
• Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/
techresearch/pdfs/Internet_Trends_041210.pdf
• Internet World Stats: http://www.internetworldstats.com
• Marcia Marcia http://marciamarcia.tumblr.com
• Royal Pingdom: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
• McKinsey, Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/
mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf
• Edition:http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/
index.html
• Venturebeat: http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/
• Phil.co: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic
• ComScore: http://www.comscore.com/Products_Services/Product_Index/
Media_Metrix_Suite/Media_Metrix_Core_Reports
• Go-Gulf.com (60 seconds) http://www.go-gulf.com/blog/60-seconds
• Dilbert: www.dilbert.com/
• Pew Internet
• IDC
• Prescient Digital

Other photos and images sourced from Google images and iStock Photos.
@stephendale

“Life can only be understood backwards,
but it must be lived forwards.”
Soren Geer, Danish Philosopher

Email: Steve.dale@collabor8now.com
Twitter: @stephendale
Proﬁle: http://about.me/stephendale

Unless
otherwise
noted,
this
work
is
licensed
under
a
Crea4ve
Commons

A8ribu4on-‐NonCommercial-‐ShareAlike
3.0
Unported
License.
@stephendale

Future Trends In Social Media

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