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MKTG2032 E-marketing Chapter Notes and Assessment Details

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Stephen Dann
Stephen Dann

Creating cybercommunities Week 3 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.

BusinessActualités & Politique
1  sur  23
MKTG7037 / MKTG2032 E-marketing Week 3
Course Structure Chapter 15 International marketing 21 May 12 Chapter 14 Relationship marketing 28 May 13 Chapter 13 Services marketing online 14 May 11 Chapter 12 Distribution 7 May 10 Chapter 11 Pricing strategies 30 April 9 Chapter 10 Promotion 2: the internet as a promotional medium 23 April 8 Chapter 9 Promotion: the internet in the promotional mix 2 April 7 Chapter 8 The role of product in internet marketing 26 March 6 Chapter 7 The internet in marketing strategy 19 March* 5 Chapter 6 Applications for business and non-business 12 March 4 Chapter 5 Creating cybercommunities 5 March 3 Chapter 4 Consumer behaviour 26 February 2 Chapter 3 Unique features of internet-based marketing 19 February 1 Topic(s)/Task(s) Week beginning Week No
Assessment Due Dates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solo Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group-Optional Essay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cybercommunities
Cybercommunity ,[object Object],[object Object],[object Object]
Definition of community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Constructs of community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Constructs of community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of community Transient Constructed Blog responses Natural transient E-mail list, MSN group conversations, skype conference calls Transient (occurs when in use) Permanent Constructed Web2.0, SecondLife, Ebay, Flickr Natural Permanent Websites forums World of Warcraft guilds Permanent (fixed location) Constructed (facilitated transaction) Natural (arises from a gathering of people)
Constructs of community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Constructs of Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Constructs of community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Constructs of Community ,[object Object],[object Object],[object Object],[object Object]
Communities of self-expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities of self expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up a community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is it community yet? http://mktg2032.ning.com/
Destination Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Destination Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Destination Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions for the Board ,[object Object]

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MKTG2032 E-marketing Chapter Notes and Assessment Details

  • 1. MKTG7037 / MKTG2032 E-marketing Week 3
  • 2. Course Structure Chapter 15 International marketing 21 May 12 Chapter 14 Relationship marketing 28 May 13 Chapter 13 Services marketing online 14 May 11 Chapter 12 Distribution 7 May 10 Chapter 11 Pricing strategies 30 April 9 Chapter 10 Promotion 2: the internet as a promotional medium 23 April 8 Chapter 9 Promotion: the internet in the promotional mix 2 April 7 Chapter 8 The role of product in internet marketing 26 March 6 Chapter 7 The internet in marketing strategy 19 March* 5 Chapter 6 Applications for business and non-business 12 March 4 Chapter 5 Creating cybercommunities 5 March 3 Chapter 4 Consumer behaviour 26 February 2 Chapter 3 Unique features of internet-based marketing 19 February 1 Topic(s)/Task(s) Week beginning Week No
  • 3.
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  • 11. Types of community Transient Constructed Blog responses Natural transient E-mail list, MSN group conversations, skype conference calls Transient (occurs when in use) Permanent Constructed Web2.0, SecondLife, Ebay, Flickr Natural Permanent Websites forums World of Warcraft guilds Permanent (fixed location) Constructed (facilitated transaction) Natural (arises from a gathering of people)
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  • 19. Is it community yet? http://mktg2032.ning.com/
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  • 23.