A presentation at Edith Cowan University (Perth) on the dividing lines between political and social marketing.

1. Evidence Based or Ideologically Driven? The dividing line between Social Marketing and Political Marketing Dr Stephen Dann School of Management Marketing and International Business Australian National University

2. Background

5. Social marketing within the evidence sphere Using a ‘neutral’ toolkit “Social Good” Evidence based intervention Achieving Societal Outcomes

6. Social marketing within a political sphere Using a ‘neutral’ toolkit Ideological framework Evidence based intervention Achieving Political Outcomes

10. BMI 2009 26.1 27.5 Midpoint BMI 149.9 185.2 Pounds 63.54 68.82 Inches 2.37 2.08 Ratio 68kg 84 kg Weight (kg) 161.4 174.8cm Height (cm) Average female height Average male height

13. The Seaside Fort

14. Back to the original question Evidence Based or Ideologically Driven?

37. And now a word from our sponsors… The Governing Political Party

39. Drawing the dividing lines Political versus Social… Change?

40. Social Marketing as ideological intervention Evidence based government social marketing is purporting to “be above political considerations”

41. Evidence based intervention What constitutes evidence?

43. So where are heading?

44. Do marketing metrics count as evidence?

45. Source Credibility Issues