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In Game Advertising

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Stephen Dann
Stephen Dann

A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements.

BusinessEntertainment & Humor
1 of 20
In Game Advertising
Team Fortress II
Limiting the Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on the PC Console games In Game Advertising
Key players ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GTI Racing
HellGate London
HellGate London
HellGate London
It can be questionable
Battlefield 2142
You can get it horribly wrong
CounterStrike
Immersive Game Advertising Done Well Ad Impression counting for Rainbow Six Vegas Rainbow 6 Vegas
Ben Sherman and Test Drive Unlimited Ben Sherman Demo http://www.igaworldwide.com/advertisers/casestudies/bensherman/
Take home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ghost Recon
Additional Readings ,[object Object],[object Object],[object Object],[object Object]
Blogs and Links ,[object Object],[object Object],[object Object]

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In Game Advertising