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Reignite The Fire Controversies In Social Marketing

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Stephen Dann
Stephen Dann

Part of a debate panel at the ANZMAC 2006 special session on the future directions of social, political and non profit marketing. I spoke to the challenges and research agenda opportunities of social marketing.

Économie & financeBusiness
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Reigniting the Fire
Reigniting the Fire: Contemporary Controversy in Social Marketing Dr Stephen Dann The Australian National University
For those of you unfamiliar with my style Here’s a hint
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Definitive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Urgent Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reconnect with Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defend the Castle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Storm the Castle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Put the marketing back in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Line Way Forward Put the marketing back into social marketing
Presented at ANZMAC 2006

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