Social marketing:Improving Policy Implementation This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet, Available at: http://stephendann.net/articles/thematic/socialmarketing.htm