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Sponsorship Asset Development Dr Stephen Dann The Australian National University
The Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Sponsorship Resource A case of “And then the magic happens”?
Two phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shared Virtual Asset ,[object Object],[object Object],[object Object]
 
What role for the sponsor? Less attention has been placed on the factors underpinning the sponsor as a key influence in the development of the sponsorship asset
 
Sponsorship Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship Asset
Ongoing development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship Liability? ,[object Object],[object Object],[object Object],[object Object]
Other Asset Modifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Sponsorship Asset Development