1. ESSENTIAL
SOCIAL MEDIA
TIPS FOR YOUR
STARTUP
8

2. WHY HAS OLD SPICE,
AN AFTER-SHAVE YOUR
GRANDFATHER USED,
REMAINED POPULAR
WITH THE YOUNGER
SET TOO?

3. THE ANSWER LIES IN
HOW OLD SPICE HAS
ADOPTED SOCIAL MEDIA
MARKETING STRATEGIES
TO KEEP ITSELF
RELEVANT.

4. WHAT FOLLOWS NEXT
ARE
8 TIPS AND IDEAS
LEARNT FROM VARIOUS
BRANDS TO MAKE YOUR
SOCIAL MEDIA JOURNEY
A SUCCESS.

5. Tip # 1
KNOW YOUR
TARGET
AUDIENCE

6. Commercial media can only target audience
based on demographics.

7. But digital gives you the advantage of choosing
your target group.

8. For example, which
are the 2% or 5% of
Indian users who can
give you 60% to 70%
of revenues?

9. Tip # 2
DESIGN
CONTENT THAT
WILL ENGAGE
THEM

10. Narrow down your target group.

11. Then design content that would appeal to them.

12. + =
Social media strategy becomes simple if you get
this combination right.

13. Tip # 3
UNDERSTAND
WHAT
ARE THEY
SEARCHING
FOR

14. Use tools like Adwords Keyword Traffic Estimator
to research keywords.

15. Use your research to create engaging
content/interactions.

16. Remember, there won’t be any engagement if you
create content no one is searching for.

17. Tip # 4
HAVE A
CONTENT
CREATION
PLAN

18. Differentiate it from other similar content
campaigns.

19. Utilise the feedback you receive to improve

20. Also try reaching out to a niche audience.

21. Then create content other people do not have.

22. See yourself gradually becoming the leading
authority on this content.

23. Tip # 5
TAKE A
COMPASS,
START YOUR
JOURNEY

24. Don’t strive to have a perfect blue-print in place
before starting.

25. The entire process is too time-consuming.

26. By the time you have a plan you will realise it is
out-dated.

27. Tip # 6
FIRE
BULLETS THEN
A CANNON
BALL

28. Fire bullets and recalibrate bullets till it hits
the mark. But once it hits the mark, throw
the might of the organization behind the
idea to throw the cannon ball.
Jim Collins in Great by Choice
“

29. This is exactly what you need to do next.

30. Once you see the bullet working, have the audacity
and courage to follow it up with a cannon ball.

31. Tip # 7
TIME FOR
DIGITAL
TO GO
PHYSICAL

32. Marry social media to the physical world.

33. Reality shows are the best example of this
statement.

34. Their exploitation of the SMS and other voting
platforms is unparalleled.

35. Tip # 8
THINK
MULTILINGUAL

36. Regional language newspapers outnumber English
dailies three to one in India.

37. You should keep in mind that the Internet audience
is also going to show similar trends.

38. Having multilingual content would mean reaching
out to a wider audience.

39. HOPE YOU FOUND THESE
8 TIPS AND IDEAS
USEFUL.
NOW GO OUT AND WRITE
YOUR OWN SOCIAL MEDIA
SUCCESS STORY.

40. This presentation is based on a
talk by Vivek Bhargava, CEO of
Communicate 2.
Visit Entrepreneur Academy
for more useful resources for
start-ups

41. THANK YOU
WWW.NENONLINE.TV