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The Continuing Impact Of Digital Media On Global Society
- 1. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 1 The Continuing Impact of Digital Media on Global Society A Tool Makers View Montreal October 27, 2009 Tom Jenkins Executive Chairman and Chief Strategy Officer Open Text Corporation Tom JenkinsExecutive Chairman and Chief Strategy OfficerOpen Text Corporation Slide 1 Rev 1.1 02092009
- 2. Digital Media: Digitizing the Analog World Just a kids game? Or is there something more going on? Slide 2 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 3. Digital Media Matters: It’s more than Broadcasting Effective investment in ICT is often cited as the main contributor to productivity Source: 2008 Federal Report on Global Competitiveness in Canada Slide 3 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 4. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 4 Agenda Open Text Snapshot The Evolution of the Internet The Impact on Broadcast The Role and Future of ECM
- 5. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 5 Agenda Open Text Snapshot The Evolution of the Internet The Impact on Broadcast The Role and Future of ECM
- 7. Open Text Index was one of the most used web pages in early 90s.
- 8. Open Text moved into corporate search.
- 9. Today it is a billion dollar company located in Waterloo.Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.
- 10. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 7 We Build ‘Facebook’ for Corporations Building Social Work Places & Market Places
- 11. 8 We also mobilize all of the employees Digital Media in the corporate world is known as “Enterprise Content Management” or ECM Slide 8 Copyright © 2008 Open Text Corporation. All rights reserved.
- 12. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 9 We are the “plumbing” inside Web Sites Inbox or Job Center Process Designer
- 13. We Manage Digital Media for Major Global Brands Copyright © 2008 Open Text Corporation. All rights reserved. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
- 14. 1 in 3 global Internet users view content enabled by Open Text technology. Slide 11 Copyright © Open Text Corporation 2008 - 2009. All rights reserved. With Significant Global Reach
- 15. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 12 Financials are Proxy for Digital Media Impact 70% Compound Average Growth Rate in earnings over past decade Ranked 15th in the world this year for overall growth by Fortune Open Text performed well in the recession Source: Annual Reports & Press Releases, Open Text Corporation, 2008
- 16. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 13 Agenda Open Text Snapshot The Evolution of the Internet The Impact on Broadcast The Role and Future of ECM
- 17. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 14 The Web is Evolving to Broadcast and Beyond…. From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media Slide 14 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 18. Impact: Growth of Digital Content 32 million books 100,000 films 2 million songs 10 billion web pages 1 million newspapers 1 billion email users 3 billion texters
- 19. Newspapers and email dominate Petabytes *FY05 Company Estimates Slide 16 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 20. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 17 Moving Away From Keyboard Entry Slide 17
- 21. Social Media is the new content RichMedia Social Media Social Network Slide 18 Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
- 22. Social Media will dominate the future Petabytes vmails *FY05 Company Estimates Slide 19 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 23. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 20 Agenda Open Text Snapshot The Evolution of the Internet The Impact on Broadcast The Role and Future of ECM
- 24. A Broadcaster in the middle ages….. He became a newspaper editor after Gutenberg invented the press… What will today’s broadcasters become with the arrival of the Internet?
- 25. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 22 YouTube – The GlobalBroadcaster For Under 25
- 26. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 23 Social Media will not Follow the Broadcast model It is a different experience – consumers interact with the content and create new content – it’s a new model. Social Market Place Social Work Place Social Work Place Corporate Memory Slide 23 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 27. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 24 Existing Broadcast Industry Challenges Obsolescent and costly tape based production technology Labor intensive production processes Poor reuse of existing content Conventional linear broadcast viewership is decreasing Existing rights management systems are inadequate and are not integrated
- 28. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 25 Digital Media also brings new Challenges Growing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery
- 29. Copyright © Open Text Corporation. All rights reserved. Slide 26 What others are doing…
- 30. Personalized “You Tube” Content – From The Origin Each pitch is a video clip asset in ECM Slide 27
- 33. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 32 From Media Syndication…
- 34. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 33 To Rich Media Widgets
- 35. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 34 Leads to Social Media Management… Inbox or Job Center Process Designer
- 36. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 35 Agenda Open Text Snapshot The Evolution of the Internet The Impact on Broadcast The Role and Future of ECM
- 37. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 36 Moving Away From Keyboard Entry …and away from our desks Slide 36
- 38. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 37 To Mobile Access
- 39. To Interactive 3D Visualization for Digital Media Slide 38 Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
- 41. You can learn more from these books on this topic Available online at www.opentext.com Slide 40 Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.
- 42. Copyright © Open Text Corporation. All rights reserved. Slide 41 Investing in the Future of Digital MediaAnd the Future of Canada…
- 43. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 42 The Web is Like Early TV – Poor Quality!
- 45. Develop and enhance a national innovation chain for digital media
- 46. Combined investment of $250 Million
- 47. Build a skills base in digital media for Web 2.0 and Web 3.0
- 49. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 45 Canadian Digital Media Challenges Potential loss of nation’s cultural heritage How to initiate preservation activities before physical media deteriorates Desire to protect and encourage Canadian programming How to make more economically viable Addressable Canadian audience relatively small How to increase export of Canadian programming Traditional advertising revenues are down How to help advertisers reach their target customers in more innovative and compelling ways
- 51. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 47 Launch of these organizations - CANADA 3.0
- 52. Canada 3.0 National Participation – 1,500 attendees
- 53. Canada 3.0 - 70 Speakers from across Canada
- 54. Stratford Declaration Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 50
- 56. a statement of collective goals; and,
- 58. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 53 Thank You
Notes de l'éditeur
- Note: The first part of the slide build automatically (the social WORK place) the second part requires ONE click (the social MARKET placeSound bites: the new tools (blog and profile) will make our employees more productive teams can work better together BUT: it goes beyond the traditional borders of the organization just like your employees, the employees of partners and customers do the same thing getting them all together is the next level: The Social MARKET place)
- Beyond the words on the slide…Rights management = how can I use? where have I used? who do I owe?
- Brought on by Internet Evolution…Advances in storage, network bandwidth, processing power, compression, user interfaces, etc are enabling new service delivery platforms to emerge….This slide speaks to increasing demands for “non linear” digital distribution
- Including both solutions that support streamlining of traditional syndication processes, and powerful new metaphors that allow the IP owner to syndicate both content and “experience” while retaining control over the asset and its usage metrics
- @ TomFrom Daniel: I would recommend to NOT use the books. They are great but they are old and until we have them in a digital format (wiki) we’ll run the risk of being questioned about our 2.0 strategy. The only way I see the books making sense is by giving the clear commitment to update and publish them on “Content Experts.com” but that requires a clear commitment to fund the initiative.Original notes:It’s important also to re introduce our ECM book trilogy as a vision that has remained true for the ECM industry and as a reminder of how the Open Text message has been adopted by industry analysts, customers and competitors alike. The message that ‘we write the book on ECM’ still holds true today and much of the content in these references is still applicable today – especially, given the uncertainty in the market and the need for IT managers to make sound investments in technology.
- Beyond the words on the slide…“loss of nation’s cultural heritage”…a nod to existing physical archives at many broadcasters that are rapidly deteriorating “Canadian programming”…this is obviously a hot topic for this crowd given the government mandates which have not been accompanied by “enough subsidies” or “fees for carriage”….one potential non policy answer is to make production more cost effective “increase export of Canadian programming” is nod to desire to increase the addressable market allusion that tees up the emerging social media area and its importance…”advertisers reach their target customers in more innovative and compelling ways”