1. Supercharging your

2. Step 1
Optimising your profile

3. 1. Optimising your Profile
• Customise your public profile
http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog
http://www.linkedin.com/profile/profile-badges
• Improve your blog and website links
• SEO your profile
• Show off your work samples
• Get endorsed

4. Step 2
Growing your Network

5. 2. Growing your Network
• Use Openlink to send messages
• Export your connections
• Leverage LinkedIn Groups
• @mention tag
• Use advanced search

6. Step 3
Marketing your Business on LinkedIn

7. 3. Marketing your Business
• Optimise your Company Page
• Create showcase pages
• Use LinkedIn Pulse to keep track of industry news
• Experiment with LinkedIn Ads
• Check out Group Stats
• Create your own LinkedIn group
• Publish content to LinkedIn Pulse
http://specialedition.linkedin.com/publishing/
• Build a company follow button
https://developer.linkedin.com/plugins/follow-company

8. • Customise your public profile
http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog
http://www.linkedin.com/profile/profile-badges
• Publish content to LinkedIn Pulse
http://specialedition.linkedin.com/publishing/
• Build a company follow button
https://developer.linkedin.com/plugins/follow-company