Tips and lessons learned from BeanJockey Founder, Steve Saldana. Presented at Le Bistrot Merci in Viña del Mar, Chile on October 9, 2013.

1. Bootstrapping
Your Start-Up
Steve Saldana
Founder @BeanJockey
The smartest way to repay your loans...

2. Agenda
Introduction
What is BeanJockey?
Bootstrapping tips and advice
Summary
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

3. About Me
Steve Saldana
BS/BA - Finance & Entrepreneurship
GE Capital
Chartered Financial Analyst (CFA)
SunGard
Financial Risk Manager (FRM)
Boston University
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

4. The business model of the majority of
financial services companies relies on
exploiting the fears, emotions, and
lack of intelligence of customers. The
worst part is that the majority of
customers will never realize this.
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

5. What is BeanJockey?
BeanJockey shows people the best way to
allocate extra payments on their loans...
...such that they pay the least amount of
interest in the long run
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

6. What is BeanJockey?
For people who have a lot of debt...
Mortgage
Student Loans
Credit Cards
Car Loans
...but also have the ability to pay more than the
minimum payments on their loans
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

7. Why BeanJockey is Needed
US household consumer debt
$11.2 trillion outstanding balance
CLP 5.600.000.000.000.000
$660 billion annual interest payments
$6,000 per household per year in INTEREST
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

8. Bootstrapping = keeping
control of your company
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

9. If you bootstrap your business,
you have the ability to focus
on innovation and take risks
without needing to convince
others
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

10. Bootstrapping, by definition,
means you will be required to
do many things on your own
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

11. You will wear multiple hats...
Chief Executive Officer
Chief Marketing Officer
Chief Technology Officer
Chief Operations Officer
Chief Financial Officer
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

12. You are your own boss, so
take advantage of the flexibility
to do whatever you want
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

13. You will need extreme
confidence, the ability to
manage stress, and the skills
to build a business
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

14. Where to get money?
Try to save as much as possible
Family members
Close friends
Prepaid customers
Revenue = the best source
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

15. There is no shame in
bootstrapping. Ignore the
pressure to raise funds / issue
equity
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

16. Software businesses are easier
to bootstrap - there is a lot of
high-quality, free, opensource code out there
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

17. Seek free software/services
Amazon Web Services vs. Heroku
Google Analytics vs. KISSmetrics
Google Web Fonts vs. Typekit
d3 vs. Highcharts
Blood, sweat and tears vs. outsourcing
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

18. You won’t have the time or
money to make a perfect
product - start small and
iterate over time
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

19. Start planning your transition
12-24 months in advance
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

20. Plan milestones during your
development and stop
building if they are not met
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

21. Set realistic goals and
expectations for yourself and
your business
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

22. Don’t ever lose sleep because
of $ problems
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

23. Make sure your business
partners agree with your new
bootstrapping lifestyle
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

24. Lessons Learned
Start thinking about how you are going to make money
from day 1
Have a good team that are all working hard to make
the business a success
Solve a real-world problem that will benefit a lot of
people
Money isn’t everything
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

25. Don’t do what I am saying just
because I am saying it. You
need to think on your own
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

26. Is raising money what
defines success?
http://finovate.com/2013/10/quantopian-raises-67-million-inseries-a-round.html
http://finovate.com/2013/09/prosper-brings-in-25-million-addsblackrock-as-investor.html
http://finovate.com/2013/09/numbrs-ag-earns-38-million-infunding-from-parent-centralway.html
http://finovate.com/2013/08/lendio-raises-more-than-4-million-inseries-b-round.html
http://finovate.com/2013/10/third-quarter-2013-funding-forfinovate-alumni----more-than-171-million-raised.html
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

27. Helpful Links
http://37signals.com/bootstrapped
http://pandodaily.com/2013/10/06/a-bootstrappedstartups-freelancer-dilemma/
http://www.youtube.com/watch?v=HlHl6ZD6wlg
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

28. Want to connect?
stephensaldana@gmail.com
linkedin.com/in/stephensaldana
beanjockey.com
facebook.com/beanjockey
This presentation is available at: bit.ly/xxxxxx
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

29. Appendix
October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

30. October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

31. October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

32. October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com

33. October 9, 2013
Steve Saldana | BeanJockey | How to Bootstrap Your Startup
https://beanjockey.com