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Blogging in Financial
      Services

  Stephanie Sammons
Blogging...Helping Investors
       Achieve More
• The Current Landscape
• Blogging Trends in Financial Services
• Challenges & Opportunities
• How Investors Win
A little background...
• 15+ years in financial services
• Founder/CEO of Wired Advisor
  (http://www.wiredadvisor.com)
• http://www.stephaniesammons.com
• @stephsammons
The Current Landscape




                   4
Where’s the beef trust???




                            5
Greater Transparency




                       6
Strict Industry Regulations




                          7
“Social” Communications
        Revolution




                          8
SMARTER Consumers!




                     9
Blogging Trends in Financial
          Services




                        10
4 Financial Services Segments:

•   Corporate/Enterprise
•   Independent Advisors and Firms
•   Individual “Investors”
•   Direct to Consumer




                                     11
Corporate Blogging: Attract New Talent




                                    12
Corporate Blogging: Educate




                              13
Independent financial advisors and firms




                                   14
Independent financial advisors and firms
     “http://www.triboomer.com”




                                   15
Independent financial advisors and firms




                                   16
Individual “Investors”
(astute investors, traders, portfolio managers,
          investment professionals)




  “News & Views”            “Idea Network”




                                             17
Direct to Consumer
       (some blogging element present)




“Portfolio Mirroring”       “Portfolio Management”




                                               18
Challenges & Opportunities




                      19
Challenges

• Corporate=personalize and humanize
• Independent Advisors=stop corporatizing; become
  more human and more transparent (snow skiing)
• Same “Content” Different Day
• Jargon, Sales-oriented
• Regulatory Environment - no testimonials, no
  specific recommendations, suitability, registrations,
  3rd party content, etc.




                                               20
Opportunities

• Make human connection (people, personal, passion)
• Strengthen and steer reputation
• Establish authority with remarkable, relevant, and
  resourceful content
• Build niche communities or “trusted networks”
• Strengthen existing relationships
• Capitalize and leverage WOM



                                             21
How Investors Win




                    22
How Do Investors Win?

•   Enhanced Information, Insights, Knowledge, Tools
•   Options
•   Guidance Spectrum
•   Lower Fees
•   Greater Transparency


                        AND...


                                               23
POWER via new media channels!




                            24
How to Contact Me:
• @stephsammons
• stephanie@wiredadvisor.com

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Blogging in Financial Services, BlogWorld 2011

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