This document discusses blogging trends in the financial services industry and how blogging can benefit investors. It outlines that blogging allows companies to attract new talent, educate consumers, and strengthen existing relationships. For independent advisors, blogging increases transparency and builds niche communities. The challenges include personalizing content at large companies and avoiding sales-oriented posts. Blogging provides opportunities to build authority with high-quality content and strengthen reputations. When done right, blogging enhances information for investors, provides guidance options, increases transparency, and lowers fees through new communication channels.
2. Blogging...Helping Investors
Achieve More
• The Current Landscape
• Blogging Trends in Financial Services
• Challenges & Opportunities
• How Investors Win
3. A little background...
• 15+ years in financial services
• Founder/CEO of Wired Advisor
(http://www.wiredadvisor.com)
• http://www.stephaniesammons.com
• @stephsammons
20. Challenges
• Corporate=personalize and humanize
• Independent Advisors=stop corporatizing; become
more human and more transparent (snow skiing)
• Same “Content” Different Day
• Jargon, Sales-oriented
• Regulatory Environment - no testimonials, no
specific recommendations, suitability, registrations,
3rd party content, etc.
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21. Opportunities
• Make human connection (people, personal, passion)
• Strengthen and steer reputation
• Establish authority with remarkable, relevant, and
resourceful content
• Build niche communities or “trusted networks”
• Strengthen existing relationships
• Capitalize and leverage WOM
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