Learn why Search Engine Optimization counts. Optimize your website to increase search results, traffic, and potential customers

1. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
Search Engine Optimization (SEO) is mysterious
and difficult to understand for most business
owners, yet it's one of the most important things
you need for your website.
Learning a little bit about search engines will
help you understand why SEO counts and
answer the question “why doesn't my website
show up when I search”?
Why Search Engine Optimization Counts

2. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a
broad term consisting of many elements
from how a search engine works to how
a web page is designed and the quality of
content on the pages.
Search Engine Optimization

3. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
How do Search Engines work?
Search engines use programs called
spiders, crawlers and robots that are
essentially the same. These programs
crawl around the Web collecting
information and cataloging data.
Search Engine Crawlers

4. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
What do they do with the data?
The data they collect is arranged and the
search engine company applies their own
method of ranking and retrieval to this
collected data. A page ranking or scoring
is determined by the search engine
company.
Search Engine Collects Data

5. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
What is ranking and retrieval?
When search engines collect data from
your website they give your website and
pages a ranking (a ranking is a score or
grade). When someone searches for an
item or service the search engines
retrieve from the collected data and
display results. Whether your website is
displayed in a result set is based on
ranking they assign to your pages or site.
Search Engine Ranking - Retrieval

6. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
How do I know my ranking?
You don’t, search engines use their own
proprietary method of ranking. No one
knows how they rank sites but we do
know all the elements that make up a
website have to meet their guidelines in
order to achieve a top ranking.
Search Engine Ranking

7. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
What elements do they rank?
Web page ranking or scoring is based on
quality considerations of elements such
as page structure, Meta tags, code that
makes a web page work, page
content, link
structure, usability, keywords and key
phrases. These elements are only a few
of the key elements used in optimizing a
website.
Website Structure

8. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
How do I know if my website meets
search engine guidelines?
There are a few options you can take to
identify SEO issues on your website. If
you are a do it yourself type you can
purchase software or consult with an SEO
expert to analyze your website.
Search Engine Guidelines

9. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
What do I do after my site is
analyzed?
Whether you purchase software or get an
SEO expert to analyze your website you
will have a report identifying all your SEO
issues. With report in hand you can have
your website designer or hire an expert
to fix all the issues.
Analyzing Your Website

10. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
When the website is fixed will my
ranking increase and be seen in
search results?
Once your website is optimized (fixed)
your website ranking will definitely
increase and you will see your website
come up in more organic search results.
Keep in mind it can take weeks – months
for these results to show up because it
takes that long for search engines to re-
index your website.
Optimize Your Website

11. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
Will I get more traffic to my website?
Now that you have optimized your
website and it comes up in search results
you should have a major increase in web
traffic and potential new customers
finding your business, products or
services. Search engine optimization
does count!
An Optimized Website

12. SeaNSun LLC
Small Business Solutions
www.seansunllc.com
Sea N Sun can help your business with SEO and many other
online products and services.
Online Marketing – SEO - SEM
We offer a basic or full SEO report that
identifies issues on your website.
Find out how we can help your company
increase traffic, leads and potential
customers with online marketing
products and services.
Contact SeaNSun LLC for all your online
needs, “see what we can do for your
small business”!
SEO Report
Online Marketing
SeaNSun LLC
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