Intro to subscription billing

Introduction to Subscription Billing
Donna McPhee
Customer Success Manager
May 30, 2013 1

Speaker Introduction
Donna McPhee,
Customer Success Manager
Thursday, May 30, 2013 2www.fusebill.com
Call Us at: 1-888-519-1425 Copyright Fusebill Inc. 2013. All rights reserved
E: dmcphee@fusebill.com
T: 888.519.1425 x415

Fusebill Introduction
 We pride ourselves on our
customer support &
service
 We measure our success
by our customer’s success.
 Customers rely on Fusebill
to:
 reduce costs
 speed cash collections
 extend their customer
lifecycles.
Fusebill automates invoicing, billing & collections for subscription
based companies.

Agenda
1. Recurring Billing Overview
2. Differences between Payment Platforms and Payment Gateways
3. How Automating Billing Saves Money
4. How Automating Billing Makes you Money
5. Price Plan Features and Benefits
6. Account Management
7. Web Self Service
8. Customer Communication
9. Reporting
10. The Fusebill Difference
11. Wrap Up and Questions

Billing Service Overview
For businesses with products or services billed on a recurring bases, a billing service:
 Reduces costs,
 Improves customer response times,
 Streamlines operations.
With a billing service you can:
 Automatically charge cards each month
 Manage expiring cards, failures, & fraud
 Automate one-time or ongoing discounts & free
Reduce passive churn
 Process debit, echecks & ACH payments
 Automate delivery of invoices & statements
 Eliminate billing clerks & prevent errors
 Reduce manual processing
 Access analytics like MRR, churn, ARPU, etc.
 Boost new customer registrations
 Lower cost of customer acquisition

Platforms vs Payment Gateways
Payment gateways:
 Connect you, your customer, your customer’s credit card provider and your bank.
 Securely validate your customer’s card,
 ensure funds are available,
 and deposit funds into your bank.
To process an electronic transaction online you need a payment gateway. While some
provide basic recurring capabilities this costs extra and is limiting.

Platforms vs Payment Gateways
Payment platforms are more robust in 5 key areas:
 Gateways process specified charges.
 Platforms determine the amount based on:
 price plans
 free trials
 discounts
 taxes
 coupons
 pro-rating
 Currency
 add-on purchases
 volumes and usage
 Gateways manage financial
transactions.
 Platforms manage customer
lifecycle from:
 free trial
 to premium package,
 to add-ons,
 to renewals with management
features like welcome emails
and self-serve portals.
1. Billing Intelligence 2. Customer Management

4. Data Portability &
Lock-in
3. Failures &
Chargebacks
 Gateways tell you when
charges fail.
 Platforms proactively reduces
failures & chargebacks with:
 warning of expiring cards
 optional payment receipts
 upcoming renewal notifications,
automatic account statusing
 grace periods, etc.
 If a payment gateway holds
all subscription information
and is also acting as a credit
card vault, moving can be
difficult.
 This flexibility to move is
important so that you can
find the most attractive
pricing as your business
grows, and in the case of
commercial disputes.

5. Reporting and Analytics
While a payment gateway can provide information about payments,
platforms generate insights about subscription businesses by
inherently tracking key subscription metrics like:
 Monthly recurring revenues;
 ARPU (Average Revenue per User);
 Churn;
 Customer Lifetime Value.
Platforms:
 Work cooperatively with gateways and securely maintains the customer,
subscription and payment information. This allows you to rapidly switch gateways,
or add new gateways and route traffic between them.
 Fusebill is not a payment gateway provider, but interconnects with over 35
different gateways including Authorize.net, Beanstream, PayPal and Moneris.

Automated Billing SAVES Money
An automated billing service saves you money:
 Eliminates revenue leakage.
 Reduces passive churn by automatically implementing dunning rules.
 Eliminates manual clerical work.
 Allows end clients to manage their own accounts and payment methods, which
dramatically reduces inbound calls.
 Eliminates IT requirements for subscription billing reporting.
 Ensures payments received on time,
 passive churn significantly reduced,
 dunning rules automatically implemented, and you and your
customers are notified of missed payments.
 Includes heuristics to ‘try again’ when payments are declined,
which leads to more successful charges.
 Lets you set up evergreen and term based subscriptions and
account status transitions to provide grace periods before
cancellations.
How does an automated billing service save money?

Automated Billing MAKES Money
An automated billing service makes you money :
 Builds better customer relationships which lead to longer customer
relationships.
 Encourages upselling and cross selling.
 Makes building your product catalogue easier.
How?
More efficient billing processes save your business time
and money.

The Fusebill Service
Features
 Fusebill’s recurring billing and payments platform manages your recurring billing needs
throughout the customer lifecycle – from signup or account creation, through recurring payments
and invoices, dunning and customer communication.
 Fusebill supports your entire organization – from accounting and billing operations, through sales,
marketing and management.
 Credit card payments
 Recurring invoices and Payments
 Flexible Pricing and Discounting
 Integration & APIs
 Make Billing easier
 Tax Management
 Account Management
 Subscription Management

Pricing Plans
Fusebill has the power and flexibility to define subscription pricing plans to meet your
business needs – now and as you grow.
Price using:
 One-time, recurring, usage and volume
based plans.
Automate:
 One time, ongoing discounts, coupons,
and free trials.
With Fusebill you can:
• Define time-based free trials that automatically expire.
• Define recurring charges for standard subscription
pricing fees.
• Implement volume based charging.
• Specify usage based charging, including Standard,
Tiered, or Stairstep.
• Create and administer coupons for fixed or % based
discounts.
• Define recurring billing period in days, weeks, months
or years.
• Rapidly Test Price Changes Without IT

Billing and Invoicing
By seamlessly integrating invoiced customers and credit card customers Fusebill’s
recurring billing platform automates all of your billing processes.
With Fusebill you can:
 Create invoices.
 Automate email delivery.
 Add your logo & customize invoice appearance.
 Set payment terms per client (30 days, 60 days) and automate
dunning emails.
 Detailed reporting on outstanding balances & collections.
 Adjust invoices with manual discounts, charges and refunds.
 Accept offline payments (cash, checks) and associate with invoices.
 Publish online.
Flexible options to suit your business:
 Many of our customers offer multiple payment options
because it suits their business - often smaller clients pay by
credit card, while larger, longer term clients are granted
credit terms and pay after being invoiced.

Account Management
Manage:
 customer lifecycles,
 subscriptions,
 prevent billing errors,
 save time
 and money.
Fusebill:
 makes billing easier,
 frees up your IT team,
 centralizes customer
management,
 subscriptions,
 and financial transactions.
Whether you’re large or small, selling B2B or B2C, Fusebill’s account management
tools provide your business with the solutions you need to simplify your billing
challenges.

Web Self Service
Fusebill give you the ability to create online checkout and
customer self-serve pages
Your customers can:
 Manage their own accounts
 View past and current invoices online.
 Update contact and billing information.
 View payments.
 Renew subscriptions.
A Self-Service Portal Reduces Lifecycle Costs:
 Give clients secure access to account information.
 Provide better customer service while reducing
calls and emails to your billing and support team.
 Reduce the number of failed payments and
improve cash flow.’
 Removes the burden of PCI compliance and
password management.

 A quick and easy way to offer subscription services
online.
 Secure and affordable.
 No development skills required.
 Removes data storage risks.
 No hosting charges.
Hosted Checkout Pages
Hosted Checkout Pages: A quick & easy way to offer your subscription
services online

Customer Communications
 View and resend emails to customers
 Strengthen customer loyalty
 Increase brand awareness.
 Build long lasting relationships.
With the Fusebill Automate Lifecycle Emails, you can send communications to
your customers as well as provide notifications internally based on specific
triggers.
 New customer “welcome” emails
 Successful payment notifications
 Failed payment notifications
 Alerts about expiring credit cards
 Statements and invoices
 Collection warnings, dunning emails & account
status changes.
Examples:Benefits:

Reporting
Real time analytics to manage your business.
 Accurately track accounting ledgers.
 Track Revenue and deferred revenue.
 Total Customer Value (TCV)
 Monthly Recurring Revenue (MRR)
 Cash Flow
 Churn
 Customer Lifetime Value
 Customer Acquisition Rates
 Product / Subscription Sales
 Earned Revenues
Executive Dashboard provides visibility
to key metrics.
 Check daily to get overall view of the
health of your business.
 Reports are concise, easy to understand
and complement the portfolio of detailed
reporting on customers, products,
revenues and other financial metrics.

Security, Reliability & Scalability
20
1. Security:
A. PCI Level 1 , SAS70
B. Round-the-clock protection of data and systems.
C. Secure credit card vault.
2. Reliability:
A. 24/7/365 Service availability.
B. SLA’s – 99.5% uptime (actual 99.9%.)
C. Fully redundant.
D. Multiple Data Centers – separate grids.
3. Scalability:
A. Cloud based.
B. Unlimited capacity.
C. Capacity on demand.
www.fusebill.com

High Availability
21
Service availability is key
www.fusebill.com
We know how important billing is to your business. You need to be confident your billing
service is working, accessible, and processing transactions at all times.
Availability is published on our:
• Main website
• Fusebill APP
• Fusebill API

Service & Support Structure
22www.fusebill.com

The Fusebill Difference
23
Experience counts:
Vision – automate billing for all subscription businesses.
People – we know how to run and scale subscription businesses.
Technology - scale, reliability, quality.
Product :
Breadth – supports the entire organization from accounting and billing
operations , through sales, marketing and management.
Flexibility – we can tailor to meet your needs.
Easy to use – Intuitive UI, no technical expertise required.
Commitment to service:
Available - Product experts available at all stages of implementation.
Responsive – 24/7 phone, and email support as well as Twitter and Facebook
Friendly – Your success is our success. We take the time to help you succeed.
www.fusebill.com

24
Take a free trial at
www.fusebill.com
Thank You!
Contact Us:
www.fusebill.com
1-888-519-1425
support@fusebill.com
Sales@fusebill.com
Twitter: @fusebill

Intro to subscription billing

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