4. Our Mission is to
Create an engaging and marketable brand and
event based promotional platform with the
fundraising potential to deliver $1MM annually
to cancer researchers and organizations that
provider services to cancer survivors and their
families.
6. Our Vision
5 markets host play-in poker events each
year
$100,000 charitable raise per event
1 finale event each year in Vegas hosted
alongside the WSOP
Year round eCommerce revenue from
extension of the brand into an apparel line
Other brand extension ideas in the works
8. All-In to Fight Cancer
We are a grassroots, nonprofit group based in Charlotte NC.
Our team have all experienced the profound grief and devastation of cancer in their
own families. We are dedicated to increasing public awareness and raising money to
find a cure. This spring we hosted our first annual charity poker tournament.
Proceeds from this special event were donated to LIVESTRONG to support the
global fight against cancer.
In our in our first event we raised $31,000 in donations, ticket sales and local
sponsors.
The All-In team includes: Co-Founders Steve Amedio and Rob Eubank who passed
away February 2011 from colon cancer.
Board Members: Steve Amedio, Patrick Bannigan, Dain Dulaney, Chris Williams and
Scott Miner
Advisors and Committee Chairs: Jon Olin, Phelps Sprinkle, Erin Faucette Jean
Zoutewelle and Scott Wilkening.
We believe we can change the odds. And find a cure.
10. The Team Includes
Steve Amedio - Founder and President of All-In to Fight
Cancer. Steve is a tech savvy thought leader with 20
years of experience helping start ups, early stage
growth companies and fortune 100 businesses
transform into technology enabled organizations. Steve
has been actively engaged in the Southeast
entrepreneurial scene for 20 years.
Steve’s close friend of 16 years Rob Eubank co-created
the All-In concept. Rob passed away earlier this year
after a 2.5 year battle with colon cancer. Steve’s sister
Julie is a 6 year survivor of stage 4 lung cancer.
11. The Team Includes
!
Patrick Bannigan - CFO and Treasurer of All-In to Fight
Cancer. Patrick is a recently retired Financial Services
Executive. He previously served as President of the
Columbia Funds and General Manager of Columbia
Investment Management (formerly RiverSource
Investments). Prior to that he was Managing Director
and Global Head of Products for Morgan Stanley
Investment Management.
Patrick’s sister is a 30 year survivor of ovarian cancer
and an active amateur poker player.
12. The Team Includes
Chris Williams - Chief Operating Officer of All-In to
Fight Cancer. Having spent more than 17 years shaping
strategic initiatives and building highly scalable
technology start-ups, he has a unique blend of market
insight and innovation. Chris currently serves as
Executive Vice President of the Muzak Media Group with
day-to-day responsibility for Marketing, Licensing,
Programming, Platform Development, and Technology
& Service Delivery. Prior to joining Muzak in 2009,
Chris co-founded Fern Templeton, a private investment
and advisory services firm, and served in senior
management roles at Bank of America, Connection to
eBay (joint venture between Accenture and eBay),
American Express and Ketera Technologies.
Chris’s mother is a two time cancer survivor.
13. The Team Includes
Scott Miner - Creative Director for All-In to Fight
Cancer. Scott has broad experience in data-driven
marketing, application development consulting, user
interface design and brand management. He has 10
years of “demand-creation” experience with companies
in the retail, apparel, financial, agricultural,
pharmaceutical, and manufacturing space. Also a an
active entrepreneur in the Southeast. He help to found
a professional services firm, that has grown to over 100
employees with offices throughout the entire southeast.
Scotts father is a prostate caner survivor living well a
year and a half out from his diagnosis.
14. The Team Includes
Erin Faucette - Event Director for All-In to Fight Cancer.
Erin is the heart and soul of the organization. She is an
experienced direct marketer and event planning who is
tireless in her commitment to the cause. The brand we
created has been extended to our events beautifully
under Erin’s direction. She has also created an
operating template and event experience that is fitting
for the integration of poker and fundraising.
Her passion is the details that make an event “just
right” and that create the kind of experience truly
engages participants.
17. Event Specifics
250 players plus 250 spectators per
event
Winner receives a buy-in to a Regional
WSOP event
Tournament poker format (important to
experienced players)
Allow for buy backs to maximize revenue
Prizes for everyone at the final table
Giveaways and raffles for players and
spectators
Merchandise sales
Food, drinks & live entertainment (bands,
magician)
Booths for distribution of Cancer
awareness and education materials
18. Why Texas Hold’em
Their are 10 million poker players in the
US and growing
It is “inclusive” for the survivor community
- they can participate!
Format allows for cancer awareness and
education to take place
Competitive poker is engaging & fun
Tournaments can be time boxed
WSOP has turned Hold’em into spectator
sport with high production value
Easily allows for ancillary fundraising
activities during the event
It’s NOT a walk, ride, run, golf
tournament, auction, or black tie dinner
Sponsors can actively participate in the
event with employees and customers
The format is easily portable to other
markets
20. Collateral
Event posters are hung in
coffee shops, restaurants
and the offices of select
partners
Business cards invitations
are handed out personally
the board and planning
committee
Sponsor are distributed
pre-event and at the event
Event signage
Participant “cheat sheets”
21.
22. Event | eCommerce Merchandise
Year round eCommerce sales of apparel featuring
our sponsors
23. Web and Social Strategy
.or eCommerce EventBrite.com facebook flickr
Regular updates to the .org, Facebook, Twitter
and Flickr highlighting our sponsors throughout
2012
Event ticket sales website, PDF & printed tickets
feature our sponsors
24. Email Marketing
Strategy
Quarterly 3-part email news letter
escalating to twice monthly. Focus cancer
research, local organizations doing great
things to support the community and
what is happening in the world of Texas
Hold’em.
Event specific emails beginning 90 days
prior to event including the official
invitation and sponsor highlights
Weekly emails the 30 days leading up to
the event with reminders and logistics
Post event “Thank You” email
Annual tax receipt mailing to participants,
donors and e-commerce customers
27. $5000 Gold Sponsorship Includes
Inclusion in our Web, social and email marketing
strategy
Collateral & Event Decor
Branded table at the event (including 9 tickets to
the event and t-shirt for each ticket holder - a
$2000 value alone!)
Branding on merchandise
2-Minute address during the event
Custom content for your own collateral and
online marketing including event photography
28. $2500 Table Sponsorship Includes
Inclusion in our Web, social and email marketing
strategy
Branded table at the event (including 9 tickets to
the event and t-shirt for each ticket holder - a
$2000 value alone!)
Mentions the evening of the event
29. $0 In-Kind Sponsorship Includes
Up to 3 tickets to the event and t-shirt for each
ticket holder or service provider
Inclusion in our Web & social strategy
Mentions the evening of the event
We are currently looking for in-kind donation of
- Merchandise for giveaways and raffles
31. Our combined efforts are a celebration of so many. At each event we will continue to add to our “Big Board of Memories” for those we have
lost or who are currently battling the disease. These boards will eventually be on display in our offices for all to see.
