This presentation was given as a 10-minute session at the 2010 UX Australia conference. The talk was recorded; the audio is available here: http://www.uxaustralia.com.au/conference-2010/audio/steve-baty-strategic-ixd.mp3
11. The understanding of human behaviour that we apply to
our work in designing the plane of interaction can be
applied equally to the system as a whole, working
alongside other disciplines to craft the conditions needed
to deliver our desired experience.