These are slides by Mandy Jenkins, Ivan Lajara and me for an engagement workshop for Digital First newsrooms in New England and New York.

1. Better Journalism
Through Engagement
Northeast Cluster
October 8, 2013
#DFMengage

2. Introductions
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Name
Newsroom
What you do
Recent engagement success/challenge
What would make today a success for
you?

3. Plan for the day
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Engagement overview
ScribbleLive
Growing Network
Newsroom Café
Google Glass
Social conversation
Using Tout effectively
Touts from police log
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Facebook engagement
Photo curation
Social Media Wire
Contests
Curation tools
Community outreach
Video engagement
Brainstorming

4. Throughout the day
• Choose 1 or 2 things to try this week
• Choose 1 or 2 things to try next week
• Choose 1 or 2 things to dig in deeper
with us
• Write down follow-up questions
• Slides and links on my blog

5. What is engagement?

6. Tools of engagement

7. Ways of engaging
• Community blogs
• Seek community content (words, photos,
videos)
• Curation, aggregation
• Contests
• Don’t forget the newspaper!
• Face to face

8. Do More With

10. White Label Accounts
• Live.nhregister.com
• Live.dailyfreemancom
Coming VERY soon:
• Live.berkshireeagle.com
• Live.lowellsun.com

11. Ideas
• Create a live story for breaking news with your
own photos, text and updates
• Hold live chats with reporters about coverage
• Hold live chats with local newsmakers
• Feed in tweets from staff and/or community
during events or breaking news
• Create a second screen experience for sports,
debates or TV

12. Syndicate DFM Events
• See What’s Scheduled Within DFM:
dfmops.com/live/
• To use events on your site, use the embed
code or ask Thunderdome to syndicate to your
white label

13. Syndicate Others’ Events
• See What’s Scheduled Available:
market.scribblelive.com/
• To use events on your site, click the syndicate
button or ask Thunderdome to get an embed
code for you

14. Available Training
Courses for topic areas, monetization and
coverage ides at:
training.scribblelive.com/

15. Support
Chris March, Live Events, DFM Thunderdome
cmarch@digitalfirstmedia.com
Support@ScribbleLive.com

16. Growing your network
Finding new bloggers:
• Google (blog search w/ community
names)
• Check local blogs’ blogrolls
• Check links of local tweeps
• Help set up people with blogs

17. Host some group blogs
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Community clubs
Community religious organizations
Youth sports teams
Neighborhood groups
Music (marching bands, church choirs,
garage bands, youth recitals)
• What else?

18. Social media
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Community orgs w/ FB pages
Community FB groups (if they’re open)
Community orgs, voices on Twitter
Community orgs w/ YouTube channels
Community orgs on Instagram, Flickr
Community Pinboards

19. The Newsroom Café

20. Google Glass and journalism
Ivan Lajara
Oct. 8, 2013

21. What is it and why does it matter?
Google Glass — the high-tech
wearable augmented reality
device— has the potential to
reshape journalism for both
consumers and producers.
And although it is still in very
much in the early
stages, Google Glass can
disrupt the news industry.

22. What is it and why does it matter?

23. What can you do with it
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Google things (links and YouTube work)
Take and share photos and videos
Get directions (with Android device)
Send emails
Make phone calls
Make video conferences (ala Google Hangout)
Take notes
Apps (Nytimes, CNN, Mashable, Evernote)

24. What can you do with it

25. How do people react?
• People ask questions: 'What is that?'; 'is that
Google Glass' or 'what happened to your eyes?/Is
your vision OK?' ; 'Can I try them
• People look at you and look at you like you're
some sort of alien.
• People look at you and pretend they're not
looking at you and elbow their friends and point
at you and make comments under their breaths.
• People look at you with disdain.
• People ignore you.

26. How do people react?

27. Is it a productive tool or just a fancy toy?
In terms of filing photos and videos, it is indeed
easier, because it's pretty much hands-free.
The best feature, in my view, is the video calls,
where you can have a video conference with up to
10 people at a time (they see what you see). So,
technically, I could be covering an event while
having people not only watch it but also participate
(ask questions, etc) while it's going on.
At the same time, it is also a fancy luxury and you
can use it like that (which I do on my personal
time).

28. Glass can enhance
your productivity
And your personal life

29. What it means for journalism
From a journalist’s perspective:
• Currently, Google Glass can help improve journalism by
enhancing live coverage, communication and
engagement.
• Enhancing live coverage: It’s much easier to take
photos and videos with Glass. I can’t stress this
enough. It’s the equivalent of having a phone ready to
take a picture or video right in front of you at all times.
You can easily cover fires, protests, floods, conferences,
fairs, you name it. The coverage benefits from having
eyes on the ground, and allowing your audience to be
part of that experience.

30. You can use it to enhance
live coverage of meetings
with politicians, events,
fairs

31. What it means for journalism
• Improving communications and
engagement: You could be at an event while
having a video conference in which your
intended audience could see what you are
covering. This could be to help reporters, or
for the reporter at the scene to give the
newsroom a live sense of the scene. You can
also make calls and send and get priority
emails to selected contacts.

33. Glass is just a tool, but it’s a tool that changes
the way we experience news. And the change is
coming.
So the question is, will the news industry be
blind to Glass?

34. Related posts
• Google Glass and journalism: https://medium.com/thishappened-to-me/4c24f8bb5b3a
• Curated rebelmouse posts:
https://www.rebelmouse.com/ivanthroughglass/
• Photos:
http://media.dailyfreeman.com/2013/08/05/photosgoogle-glass-images-from-the-hudson-valley-and-thecatskills
• Reddit AMA:
http://www.reddit.com/r/casualiama/comments/1i60ii/i_r
ecently_got_google_glass_ama/
• #glassplainer videos:
http://www.tout.com/hashtags/glassplainer

35. Contact me
• http://twitter.com/ivanlajara
• http://on.fb.me/ivanlajara
• http://about.me/ivanlajara
• ilajara@21st-centurymedia.com
• ON GOOGLE +, where most Glass posts go:
http://gplus.to/ivanlajara

36. Taking Tout To The Next Level

37. Stitch Multiple Scenes Together
Tap and release “Touch to RECORD” to film different
shots and self-edit. Delete clips, drag to edit.
Tap

38. Upload Edited Video (Mobile)
1. Tap “camera” icon /
bottom-center
2. Tap “camera roll” icon
/ top-center
3. Select clip from
camera roll
4. Edit if necessary
5. Upload, add caption
info and headline
(3)

39. Upload Edited Video
• Select a video to upload from your desktop
• Files can be no larger than 40MB, but you can edit beforehand

40. Spreading Your Touts
• Include relevant hashtags (like places, team
names, events, etc.)
• Include Twitter/Tout handles of your
newsroom, those in videos
• Share Tout to your social networks
• Tout/ReTout from newsroom account

41. Embed Related Touts Into Stories

42. Embed a Tout Series as a Widget

43. Share With Thunderdome!
For Touts that have the potential to reach a national
audience, add “#DFM” in the caption.
#DFM
#DFM
#DFM

44. Touts on ScribbleLive

45. Touts on RebelMouse

46. Tout Premium Dashboard
• Go to partner.tout.com and log in with your
newsroom’s Tout credentials
• Add/remove users from your Tout widgets
• Give new users premium account access
• Set users to be moderated
• Edit/Schedule/Delete Touts

47. Tout Premium Dashboard
Coming soon:
• Property-wide Tout search
• Property-wide analytics
• Easily build widgets across staff accounts

48. Resources & Support
• Contact Yvonne Leow of DFM Video at
video@digitalfirstmedia.com
• Tweet to @touthel
• www.tout.com/hashtags/touttips
• Technical issues contact Ruby Tugade at
Ruby@Tout.com

49. The Social Media
Conversation

50. Great for promotion, but also …
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Great for reporting
Find story ideas
Crowdsource
Join & spur the conversation (reply,
retweet, ask questions)

51. engagement
Photos engage better than updates

52. engagement

54. Why converse w/ no link?
• Question invites conversation
• Engagement w/ question boosts
views/engagement on subsequent links
• Builds brand, gain followers
• Do you enjoy conversation w/ people
always calling attention to themselves?

55. Engagement tips:
• Engage with comments
• Post and/or share from personal pages
(selectively; don’t be a spammer)
• Crowdsource on community pages (not
just yours)
• No AP photos

56. CT Twitter study:
• Newsroom accounts mostly heads & links
• @5thDistrictCT conversational (links to
competition, RTs, replies, great info)
• @5thDistrictCT = 2x to 10x more referrals
per Twitter follower

57. Tips for being conversational:
• Monitor @ mentions & reply (answer
questions, thank for links, address critics)
• Make link posts conversational
• RT competition, community bloggers
• Ask questions

58. Monitor community conversation:
• Save searches for key names, hashtags
• Save location searches for breaking-news
terms (fire, emergency, siren)
• Make lists (HootSuite, TweetDeck
columns) of key community users
• Reply & RT

59. Encourage staff to be conversational:
• Be personable (can do that w/o stating
opinions)
• More than just links
• Listen to community; reply & RT
• Livetweeting events

60. What’s your social-media voice
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All about me?
Join other conversations?
Appropriate to content (light, serious)?
Who would your social-media voice be
(think of a character)?

61. Crowdsourcing tips
• Say what you know, what you need to
know
• Don’t ask for help; invite people to tell
their stories, share their photos
• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)

62. Photo curation
Ivan Lajara
Oct. 8, 2013

63. What is photo curation?
My definition: Curation refers to the filtered collection and
display of content, either crowdsourced or from a feed.
• TL;DR: A collection

64. What it isn’t
Curation is not downloading photos and posting
them on your site without permission. Work
within the terms of service of the platforms you
are using.
Respect copyright (don’t upload AP photos, for
instance) and remember that embeds are your
friend.

65. Why curation?
Because:
• You can’t be everywhere;
• More photos means more coverage;
• Increases engagement and visibility;
• Improves your relationship with your
community;
• It’s fun!

66. Why curation?

67. What stories benefit from story
curated photos?
• Breaking news
• Festivals, fairs, parades, graduations and any
event with large gatherings
• Sports

68. What tools can I use to find content?
Facebook
Twitter
Instagram
Google+
Pinterest
Tumblr
Foursquare
Use hashtags to crowdsource
and follow a particular event

69. So how do I curate?
• Reach out
• Use hashtags
• Do advance searches
• Use third party tools:
http://www.flickr.com/map
http://statigr.am
https://twitter.com/search-advanced
Banjo (app)

70. What tool can I use to publish that content
• Native embeds
• Storify
• Rebelmouse
• Media Center
(slideshows)
• Olapic

71. Be careful
Confirm and verify, then retweet, reblog or
embed.
Real(!!!)
Fake

72. Be extra careful during breaking news situations
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Contact source
Check timeline of posts
Look at location
Use reverse image search,
especially with dramatic
images:
http://www.google.com/images
http://tineye.com
http://karmadecay.com/
(reddit)

73. Push hard
Add widgets and promotion on your site, social
media and print. People won’t just send you a
photo because you sent a tweet.
Contact the source. Ask for permission.

74. Crowdsourcing + curation = WIN

75. Storify allows you to add context

76. Rebelmouse

77. TIPS
• During breaking news, search Twitter and
Facebook.
• Feed your website with your social media posts. If
you are posting on social media you can also
populate your site with that content.
• Prioritize social media networks that create more
engagement.
• Crowdsourcing won’t work if people feel like you
are not doing your job. Add a bunch of your own
and invite people to contribute more.

78. FURTHER READING:
• Curation in Journalism
http://storify.com/ivanlajara/curation-injournalism
Photo engagement in journalism
http://www.slideshare.net/LajaraIvan/photoengagement-in-journalism
#dfmchat Wednesdays at noon!

79. Contact me
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http://twitter.com/ivanlajara
http://on.fb.me/ivanlajara
http://about.me/ivanlajara
ilajara@21st-centurymedia.com

80. Making the Most of Your
Social Media Wire
A Social Media Tool from Digital First Media & CrowdyNews

81. My.breakingburner.com
• Log in with your newsroom’s username and
password
• Contact Mandy if you don’t have it

82. 3 Quick Steps
1. Create Topic and add sources
2. Create widget, select topics to include
3. Embed widget

83. Sources Available
• Twitter: Usernames, hashtags and keyword
searches, locations
• Youtube: Usernames, keyword searches,
playlists, locations
• Vimeo: Usernames and albums
• Flickr: Tags
• Facebook usernames (in dev)
• Tout: Usernames and hashtags

84. Ideas
• Create a topic just for a breaking or ongoing
story and add it to your widgets (#cofloods)
• Bring in all tweets/videos from a location
when news breaks
• Display items from selected social streams
containing only a particular keyword set
(storm, snow, etc.)

85. Help and Contact Info
Get the dashboard manual:
http://bit.ly/SMWguide
Mandy Jenkins
Director of Interactives, Digital First Media
m: 202.455.5469 | skype: mmjenkin |
mjenkins@digitalfirstmedia.com

86. Storify and Rebelmouse as curation
tools in journalism
Ivan Lajara
Oct. 8, 2013

87. What are they
Both Storify and Rebelmouse are best described
as curation tools, which can serve greatly in the
pursuit of journalism. But it should be noted
that they are much more.
As curation tools, they can be used to display
curated content in either a static or feed-like
fashion.
Both are free, but have pro versions with extra
features.

88. What stories benefit
• Breaking news;
• Storms, floods,
emergencies;
• Large gatherings:
Festivals, fairs,
graduations, sports,
parades
• Long-term events;

89. Storify
• Storify allows you to pull in content from Twitter,
Facebook, Instagram, Soundcloud, Youtube,
Flickr, Disqus, Tumblr, RSS feeds, Websites (and
Tout!) from around the web.
• The free version is static.
• There are three displays: classic, slideshow and
grid, the last two work well for images or videos.
• You can build and write a narrative to add context
(you can even write a full story around curated
content).

91. You can use hashtags and location in search!

92. Chances are, if people are talking about something in
social media, there is a chance there will also be photos

93. Rebelmouse
• Rebelmouse allows you to pull in 25 feeds from Twitter, your
Facebook profile or pages you manage, Instagram, Google +,
Youtube, Flickr, Tumblr, RSS feeds from around the web.
• The free version constantly updates as much as you tell it to
do, but you can ‘stick’ posts to chosen positions.
• All tweets without media (photo or video) go into your drafts.
• You can also build and write a narrative to add context; single
posts with multiple photos.
• There are five different design choices with several more
touches.

94. Rebelmouse channels
With Twitter, you can filter by @handle,
#hashtag or even a domain name and with
Instagram, you can filter by user or hashtag. But
you can add RSS feeds, other social media
content or even write your own from within the
console, which allows you to add context to a
post.

95. Rebelmouse’s
feed, look and feel
can be customized
to your liking.
Bonus: It features
responsive design

96. PRO-TIPS!
• Use Storify AS the search tool, that way you’ll
save time.
• You can also mass-post in Storify from your
own feeds, so you could have a specific event
hashtag and feed it all at once.
• Rebelmouse can be left alone, but it should be
groomed and filters should be included.
• EMBED! Use the back end of your site to
create a page.

97. USE THE BOOKMARKTLETS!
• http://storify.com/tools
• http://blog.rebelmouse.com/using_stick_this159492.html

98. Resources
Storify:
• Updated guide for journalists:
http://storify.com/kellyfincham/the-updatedguide-to-storify-for-journalists
• Best practices:
http://storify.com/ivanlajara/storify-bestpractices

99. Resources
Rebelmouse
• How Tos:
https://www.rebelmouse.com/rebelmouse/H
ow_Tos/
• Getting started:
https://www.rebelmouse.com/starthere/

100. Further reading
Storify and Rebelmouse in journalism:
http://storify.com/ivanlajara/dfm-chat-onstorify-and-rebelmouse

101. Contact me
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http://twitter.com/ivanlajara
http://on.fb.me/ivanlajara
http://about.me/ivanlajara
ilajara@21st-centurymedia.com
http://storify.com/ivanlajara
https://www.rebelmouse.com/ivanlajara/

102. Video engagement
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Surveillance video
Seek submissions from community
Vine, Tout
Google Voice + still photos
Search YouTube, Vimeo
Hangout (live on YouTube)

103. Video engagement
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POV camera
Live webcam
Post raw video
Live coverage
Video from source, agency