2. Some values don’t change
“Seek truth & report it.”
– SPJ Code of Ethics
3. Authenticate & attribute
• Ask: “How do you know that?”
• Ask careful questions of crowd to help
you vet & verify
• Check links, tweets & information on
sources
• Link to original source
• Attribute
4. Can we raise standards?
• Does he-said-she-said story really seek &
report truth?
• Is the “view from nowhere” honest?
• Dan Gillmor suggests replacing
“objectivity” w/ transparency, fairness,
accuracy, thoroughness
5. Digital-first values
• Accuracy • Watchdog role
• Truth • First Amendment
• Attribution • Timeliness &
• Transparency reflection
• Identification • Civility & respect
• Fairness • Diversity
• Community • Skepticism