These are slides for a webinar on liveblogging

1. Liveblogging
Steve Buttry
Chips Quinn Scholars webinar
Aug. 6, 2013
#dfmlive

2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• sbuttry@digitalfirstmedia.com
Some of these slides are from Mandy
Jenkins & Chris March

3. Why to liveblog
• Immediacy
• News value
• Storytelling
• Traffic, revenue, sponsorships
• Community engagement, loyalty
• Interactivity
• Saving time

4. Gettysburg engagement
• More than 1,000 uniques daily, peak of
6,462
• 5 days > 2K page views, peak of 7,728
• 5 days > 35K engagement minutes, peak
of 96K+

5. Liveblogging situations
• Breaking story
• Meeting
• Event (festival, march, concert, trial)
• Daylong (Election Day, weather)
• Sporting event (can use fans, bloggers,
HS journos)
• Live chat

6. Liveblogging prep
• Get names (confirm spelling), titles in
advance (ask, get program, etc.)
• Set scene, saying what you’re covering &
that you’re live-tweeting
• Describe your circumstances, vantage
point: at event, watching on TV, curating
tweets (Andy Carvin)

7. Tips, techniques
• Short, frequent takes
• Space isn’t an issue; engagement is
• Liveblog becomes notebook for story
• Consider links, polls, photos, audio, video
• Tweet & Tout, feeding hashtag
• Promote live & replays
• OK to step away for question, video, etc.

8. Liveblogging issues
• Accuracy (stress verification, ask
questions, seek links & documentation,
correct quickly and candidly)
• Rough copy
• Sports credentials, court access
• Multi-tasking
• Learning curve

9. Live-tweeting tips
• Don’t transcribe; observe & report
• In sports, mix play-by-play & commentary
• Use hashtag (& check & engage)
• OK to pause for checking facts, names
• Note significant pause (halftime, lunch)
• Fun interludes, exchanges, anecdotes
• Check facts before you hit “tweet”

10. DFM ScribbleLive Accounts
• “White label” accounts distributed by
cluster & Thunderdome
• Embeddable chats for every site within
the cluster

11. Types of Live Events

12. Breaking News Coverage

13. Planned Event Coverage

14. Q&As

15. Topical Chats Around a Community

16. Second Screen Experiences

17. Live Event Options
• Auto-curated or staffed – or both
• Allow readers to ask questions or
comment
• Participants contribute on site, mobile
app or via Twitter
• Add in photos, videos, links, polls, etc.
• Pair with a livestream or Google Hangout

18. Scribblelive Syndication Marketplace
• https://market.scribblelive.com
• Access to content from other providers
• Much of it is free
• Ability to localize
• Reach larger audience

21. More ScribbleLive Training
http://bit.ly/scribblecourses
•How-tos
•Specialized topic sessions for sports,
politics, court reporting & more
•Get ideas for monetization

22. ScribbleLive Support
scribbleadmins@digitalfirstmedia.com
Live Channel Manger for DFM
Chris March -- @marchmcfly
cmarch@digitalfirstmedia.com