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Mobile-First Strategy Steve Buttry Reese Felts Digital Newsroom University of North Carolina Feb. 7, 2011 [email_address] ,   @stevebuttry, tbd.com
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Upheaval & Opportunity ,[object Object],[object Object],[object Object],[object Object]
 
 
Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
Mobile opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Borrell Associates & Newspaper Association of America Details: stevebuttry.wordpress.com
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Mobile news-gathering ,[object Object],[object Object],[object Object]
Driving ,[object Object]
Driving ,[object Object],[object Object]
Driving ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
Mobile: Everyone’s job ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Questions? ,[object Object],[object Object],[object Object]
Read more ,[object Object],[object Object],[object Object],[object Object],[object Object]
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Converse w/ public
Link to fresh content
Link to fresh content
Use hashtags
 
 
 
A mobile-first project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community going to distant event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 

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Mobile-First Strategy

Notes de l'éditeur

  1. I will make a presentation on mobile-first strategy for Reese Felts Digital Newsroom Feb. 7 at the University of North Carolina.
  2. I’ll tell the participants they can read the full Mobile-First Strategy on my blog
  3. I’ll note the projected huge growth in local mobile advertising
  4. We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  5. We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  6. We’ll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
  7. I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
  8. I’ll discuss how TBD’s apps were developed to provide useful content to the mobile user.
  9. We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  10. We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  11. We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
  12. … Gowalla …
  13. … and now Facebook
  14. I’m just going to give an overview of mobile-first strategy. I’ll reserve most of the time for discussion. This slide or the next one will be the last slide I am planning to show. I left some slides about Twitter and crowdsourcing to follow these slides if the questions take us in one of those directions.
  15. The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin, using material from people in the community on mobile devices.
  16. I’ll mention Ushahidi as a new tool with great possibilities for mobile engagement.
  17. I’ll discuss how TBD’s Mandy Jenkins is developing Crowdmaps to gather information from our mobile community.
  18. This slide is based on this blog post: http://stevebuttry.wordpress.com/2010/04/13/a-mobile-first-project-for-your-community-on-the-go/